Do you think that you have some great products and services to offer? Are you shocked than no one wants to give you their money? We’ve all been there. New businesses, in particular, find it can find it difficult to get things off the ground and get to the point when their stuff is flying off the shelves.
If you’re really struggling to see why things aren’t working out for you, take a look at these common reasons why stuff isn’t selling and see if any of them apply to you:
You Don’t Have a Business Mindset
If you want to make money, you need to believe you can make money. This might sound a little bit like ‘The Secret’, but it’s not at all woo. You see, if you don’t feel like you can just come out and ask for money for your yoga tuition or you feel like your products don’t compare to the competition in some way, it will be reflected in the way you present your company, and your products and this will turn people off.
Your Marketing is… Well, Where is Your Marketing?
It doesn’t matter how good your products and services are or how much time you’ve put into perfecting them, if no one knows they exist, then they obviously aren’t going to sell. I mean, duh! So, if you haven’t already, take some time to create a really good marketing campaign, which encompasses everything from social media to email marketing. Once people start seeing your stuff, things should pick up.
You Aren’t Targeting Your Marketing Effectively
If you have been working away on a marketing campaign, but the results have been less than stellar, could it be that you simply haven’t been targeting your ads well enough? I mean, what works well for an individual will not exactly impress a business client, which is why you should always have a b2b marketing plan and a plan for consumers if you sell to both. Similarly, you really do need to spend some time working out who your target audience is and then researching the kind of things that will appeal to them.
If you’re targeting older people, for example, using traditional print media might get better results, whereas viral videos are likely to be a hit with the 18–25 demographic. Tailor your ads, and you will sell more stuff in time.
You Behave Like THAT Second-Hand Car Salesman
You know the one. The guy who’ll say and do anything to make a sale. He’s so slimy that he leaves a trail behind him wherever he goes. The guy that instantly makes you suspicious and turns you off from making a purchase completely.
You might not think you’re anything like him and maybe you aren’t, but if you’re constantly spamming people with marketing emails and showing your desperation to make a sale on social media, you might want to rethink your position.
Do any of the above apply to you? Don’t worry, now that you know you can take steps to turn things around and hopefully start selling a lot more stuff in the very near future.