As a freelance graphic designer, you spent your time giving and gaining new design experiences, whilst creating a client list and a reputation for putting out quality work. You acquire client testimonials, because tooting your own horn just isn’t going to cut it.
Every year you question whether or not you’re charging clients the right amount for design work completed; you look at the prices and you think you have. But have you really?
In business, knowing or even discovering your own monetary worth is one of those instances that requires a sometimes really long and hard look at all that you have done and accomplished as a freelancer or entrepreneur.
Take time to do the following:
- Examine your present and past clientele
- Evaluate your portfolio of work
- Find someone established and positioned as an industry leader and ask for advice
- Look at the prices of your competition locally and globally
- Join forums for freelance designers
- Make the tough decisions on pricing your value
- Lose a few prospective customers who aren’t ready to pay you what you’re worth
To get your business to the next level requires a lot of effort in heavy-lifting. It’s a lot like moving your friends furniture to their new apartment that’s on the fifth floor and the place has no elevators only stairs. You know its going to be back-breaking work and sweat pouring down your face, but it’ll all be worth it knowing you’ll be rewarded (not with pizza and cold beer).
Don’t be afraid to raise your prices. Only you can do what you do and if people are lining up around the block just to work with you then that’s a good sign you’re worth more than you first thought.
How did you discover your true value as a designer? Share your story below. We could all learn from it.