Your business needs a great product. You might have the idea of a great product, but do you have the real thing to go with it? Some business owners will rely on expertise to help them polish off the final creation, which is all well and good. But to really understand what works about your product, what doesn’t, what costs, and what saves, you have to get closer. Every business owner needs to be a craftsman in some aspect.
Know the processes
You need a good idea before you have a good product. Intuition, creativity, and an eye for demand help you get that far. But they aren’t enough. The materials, the manufacturing process, how it’s all put together. These are what dictate quality. If you’re using plastics in your product, then consider some injection molding training.
If you’re starting a woodworking enterprise, then make sure you know the different kinds of woods involved and how they can serve a design better. Get to know the physical properties of your product and how it actually feels. That way you know what changes are necessary to evolve the product, rather than just wondering if you can do it better.
Know the costs
A deep knowledge of those processes involves knowing how much it costs to use them. You will want an idea of how much it costs to create every product, yes. But you should also know how much every step in its creation costs. That way, you can figure where you can cut costs if you need to without sacrificing the most important aspects of the product.
You can also be aware of potential downtime and maintenance in the different steps of the manufacturing processes, helping you create a proactive and preventative policy that reduces the risks.
Know what your customers know
Simply put, you need to get hands on with your product. Knowing what the customer wants is key to a good product concept. Feeling the product, its weight, how easy it is to hold, where it can be positioned. That’s how you know what the customer knows about it. The subjective experience of handling a product can be as big a benefit or as annoying a barrier as how much use someone gets out of said product.
Working closely with your product is also going to make you more passionate about its design and success. While you want to avoid becoming obsessed and unable to see the bigger picture of the business, passion is important. The market sees passion as a positive and is willing to put faith in a product that has real belief and care behind it. Plus, the more you know about your product, the more in-detail you can talk about it to different consumers, showing you’re a business that has real expertise in what they do.
The closer you are to your product, the more likely you are to the spark of inspiration that changes your products for the better. Also, the less likely you are to miss the failures that customers will be able to see all too easily.