When you’re getting your business off the ground, there is something you should bear in mind; having a website alone is not enough. These days, all successful businesses have their own websites, they have someone writing content on a regular basis, and they are doing everything they can to get their brand out there.
If you really want to make enough money from your website, whether it’s to finance your business or supplement your income, here are a few things you need to be doing.
Optimise your SEO
You can have all the money-making tools in place, but they won’t do you any good if no one can actually find your website amongst the millions of sites out there. Effective SEO will drive up web traffic, thus giving you more business.
Google and Bing — the most used search engines — offer the option of submitting your link onto their platform to improve your SEO ranking. Google also recommends using keywords within your URL to make navigation easier.
Promote other websites
Advertising is one of the easiest ways to start earning money from your blog, even if you’re not selling a product just yet.
Companies like to receive visitors to their websites, so they pay good money for services such as Google AdWords or PPC Pro to put them at the top of their search results whenever certain keywords are typed into their search engine.
You can use a similar service to allow them to advertise directly into your website content. Google AdSense places relevant ads from these companies onto your website, and you can earn money each time someone clicks on the provided link.
Alternatively, you could promote a company’s products through affiliate marketing. Say you have a blog that likes to promote health and fitness. You could review a workout gadget or a new health drink on your website, and include a link to the company within your content.
If your audience is interested in the product, they click on an affiliate link, and you get a split of the sale price if they purchase the product. Consider going to Amazon Affiliate for this option, as they will pay you if the person you referred buys anything from them within 24 hours, not just the product you recommended to them.
Social media hasn’t killed email, so you shouldn’t neglect this valuable communications tool. A quick email blast can give your readers all the highlights, and let them check out the website in their own time.
As long as you don’t bombard your customers with endless emails, this is an effective way to generate more traffic.
The objective is to convert as many first time visitors into passionate followers who want to stay up-to-date on your latest work or content.
If you eventually decide to create and sell your own product on your website, such as an eBook, they will be the first people to buy from you. Laying the foundation for loyal followers now will pay off in the future.