Assertiveness is defined as being confident and occasionally forceful. When you’re trying to grow a brand or become a better business, it takes a lot of courage to exert your force and influence on consumers. This is because there’s a delicate balance between treating your customers well and giving them all kinds of trouble that will eventually force them to stop doing business with you.
Assertiveness can be shown in your marketing campaigns and also how you react on social media. If you’re going to try to improve your brand awareness, then you need to understand when to be aggressive and when to hold yourself back. In this article, we’ll be discussing some of the ways that you can be assertive in your chosen industry without being overbearing.
Define Your Target Market
One of the biggest problems in business is being unable to define your own audience. There’s a difference between trying to meet the demands of your consumers and setting trends. Although the line may seem thin in some cases, there’s a huge difference that needs to be understood if you want to use assertiveness as a positive quality that will help grow your brand.
One of the best ways to define your market is to look for business sales leads. With these at your disposal, you can target your marketing at people who you know will make use of your products and services. If you try to appeal to a wider audience, then you risk watering down your brand and alienating the customers who have a need for your niche.
Define your own audience and set trends if you want to be successful in business — don’t let the market define you.
Too Little, Too Late
Taking advantage of situations in the industry is a quality that not many marketers or business owners have. Being able to read data and keep up with social media is the job of a dedicated community manager that understands how the internet works.
Fail to capitalise on situations that could be beneficial to your business and you run the risk of doing too little too late. When your customers are dissatisfied with a specific product or service, it’s your job as the owner to identify what is causing these issues and fix them immediately before it’s too late.
If there’s an opportunity in the industry then it’s also your responsibility to take advantage of it before another business beats you to it.
Differentiating Assertive and Aggressive
Being aggressive is nicer way of saying being annoying. We’ve all seen those annoying marketing campaigns that try to get in our face at every opportunity. While it’s actually a good strategy to get your brand name into people’s minds, it’s also expensive and not good for long-term growth if you’re a small or medium business.
In order to be assertive, you need to understand when you’re being annoying to the consumer and when you need to pull your advertising or promotional campaigns to prevent your business from becoming a nuisance.