In an ever-changing world, the internet and technological advancements have helped to level the playing field in economic ascension. Everyone has the opportunity to move from poverty to some level of prosperity and financial independence. We live in an era where our professional experiences can be parlayed across industries, making it possible to transition from jobs in administration and academia to engineering and entrepreneurship. You’re equipped to conquer this knowledge-based society with your digital literacy.
Become the guide to the online world
If you’ve been paying any attention at all to the trends in business as of late, there’s one that simply can’t be missed. Everyone’s moving online. However, you’ll quickly realise it’s not an easy transition. Not all businesses have the talents to master the specific forms of communication and marketing online, from social media and search engine optimisation (SEO) to infographics and blog content.
If you’re an avid online communication assistant then there’s plenty of room for people like you in the online marketing divisions of companies in every industry, or even as a freelancing web marketing wizard.
It’s about more than being able to write a good post. The best online marketers realise the differences not only in the techniques, but in the types of audience that are shared or split between platforms. The way you communicate on Twitter is far different from your engagement approach on Facebook or LinkedIn. Learn to measure, analyse, and leverage the platform that gets you the best results.
It’s also about being able to analyse the success of your posts, keeping a close eye on the engagement data. An eye on the trends is equally as important. You have to live and breathe online marketing, keeping up-to-date on the most current successful campaigns and examine what made them a viral hit. Red Bull is a master at launching viral social media campaigns, particularly on Instagram to an audience of 7.2 million followers.
Become the go-to guy or gal
You don’t have to limit your scope to businesses alone. Everyone, individuals and businesses alike, has some sort of tech they rely on every day. If your interest lies more in the realm of hardware then becoming one of your local tech gurus.
The profits shown by even small businesses specialising in hardware repair are soaring as of late as we all own more devices per person, per business, and per household. Succeeding in the field is all about finding the repairs you specialise in as well as offering a level of convenience to the service.
For instance, some of the businesses that perform the best also include the service of pick-up and delivery, rather than forcing the customer to transport the devices to you. Of course, there’s a lot of flexibility within this line of work.
You might not necessarily be taking care of repairs, you might also be helping more novice tech owners with eliminating and protecting their devices from malware. Or you might find a corner in the business world, helping company owners and managers with their servers and networks.
If you have some depth of knowledge in multiple fields, the only thing stopping you from working in all of them is the need to hit a niche in your branding and the amount of time you can spend between jobs. Some choose private tech repair because of the steady stream of new customers, while others will work only with a few businesses only because of the reliability of those longer-term customers.
Become the problem solver
If coding is more up your alley, then it might be a bit harder to find your corner of the market. You have to come up with a solution to a particular problem and fix it by creating the right software. However, if you get it done, it can be one of the most lucrative options of all.
To reach those lofty goals, you have to be dedicated to the software that you’re providing. You need to be constant in your provision of support, as well as intent on taking in feedback that you use to make changes that make it easier for your customers to provide.
Become the translator
Back in the world of business, there’s one kind of expertise that’s becoming more and more common. It’s the ability to read data collected by that business. Data analysis is a field growing more and more important.
It helps solve problems of productivity, customer engagement, and even employee retention. If you have something of a scientific mind to go with some software knowledge, it could be a field that sees you earning a place in business that’s both reliable and pays well.
There’s a lot of money to be made, whether you possess an expertise in hardware or software or both. Whatever talent you show an inclination towards, you could stand to make a lot of money from it.