Fail Fast and Fail Cheap!

Since I started this business it has been quite the journey. I have learned a lot about failure but more importantly I have tasted success. Knowing for yourself how one of your ideas will play itself out is an indescribable feeling and there is no greater sense of accomplishment and fulfillment when you have gotten a taste of success.


One of the most important lessons I have taught myself is to fail fast and fail cheap. It allows you the opportunity to reduce the learning curve and bounce back financially. My most recent venture into the world of graphic t-shirts have given me this valuable lesson that I plan to take with me throughout the rest of my life.

Do not fear failure; fear not learning from it.


This is my very blog, ergo my very first blog site. I love writing and think it’s a great platform to express one’s thoughts.

Not much to say, but give a little introduction to my company and what it’s about. Hopefully this blog site will evolve with time and quickly or slowly build an audience and following.

With over nine years worth of design experience, phresh I+D® represents a different approach to generic concepts. ‘Individualism’ is a key component of the phresh brand, where we believe being yourself is best and should be expressed through great ideas and designs.