When you start a business, it’s all about minimising your expenses and maximising your profits. It’s an easy concept to grasp when there are fewer variables to think about. For instance, if you operate an at-home business, then you really only need to worry about your products and services and how much time it takes to deliver them in relation to the money you receive. However, when you branch out and rent out an office or start working with professional clients, many more variables are introduced, which will change how you think about your business.
One of the many variables that you have to keep in mind is your office. Offices design has been said to boost productivity in your employees. In fact, some companies such as Google have quirky offices that put a heavy emphasis on design. While they don’t put form over function, they do spend a lot of time (and money!) on making their offices look better for the sake of boosting employee productivity. However, is this all just a social experiment, or does a pretty office actually improve how well your staff operates?
The Connection Between Aesthetics and Productivity
Aesthetics play an important role in our lives. For example, colour psychology plays an important role in how supermarkets convince us to buy certain things, and advertising companies commonly use different shapes and colours to evoke certain feelings in people. This is nothing new and it’s simply how our brain works, so what about the link between aesthetics and productivity?
Well, it turns out that colours are impactful in more ways than just marketing. For instance, the colour green is said to represent positivity, harmony and balance. This is why you feel relaxed when you take long strolls through a forest, and it’s why natural spas use earthy colours such as green, brown and white. Since colours can play a huge role in making us feel a certain way, it most certainly can improve productivity, but what about shapes?
Shapes, Lines, and Forms that Improve Productivity
There are many scientific studies that go into psychology and much of that trickles down into how we perceive the world. A very common example is when a worker is stuck in a cubicle. It’s cramped, they don’t get to see many different colours and they stare at their computer screen the entire day.
Compare that to an open floor plan with custom office furniture and it’s clear that there are immediate differences that stem from the shapes, lines and forms we use in the office. Furniture with curved edges often evoke a sense of futurism in people and if they see it in an office, they’ll immediately think that it’s a modern company.
These are just a few examples of how colours, shapes and lines can come together to create a pretty office that improves productivity. Of course, it’s not something a startup can afford on a budget, but it’s very clear that there is a direct link between how satisfied your employees are at work and the type of office you house them in.