Anyone can have a blog and some people might even be fairly successful bloggers, whether “success” is defined by the amount of subscribers they have or how much money they make from their content. But there is a huge leap between being a blogger and blogging for a living. It’s not just about the number of hours you put into your business. If your website is gaining a lot of interest and you feel confident about taking the next step, here are a four tips to help you upgrade from casual blogger, to entrepreneur.
Sort out your finances
Even if you’re not quite ready to quit your day job just yet, it’s a good idea to check on your financial situation before you attempt to become a full-time blogger. If your position is not so secure that you can afford to be without a guaranteed income for a while, it’s best to make a slow transition to your new career.
However, if you have a big enough safety net to get you through a few months, you’re confident that you can increase your blogging income fairly quickly, and you’re happy to take that leap of faith, then go ahead and take the plunge. Neither one of these options is better than the other; it’s more about what’s the right move for you.
Check your hosting platform
When you first started blogging, you might have been content to have a functioning hosting platform free of charge. But if you want to seem more professional, it might be time to pay for a website that doesn’t end in “wordpress.com”.
To get your research off to the right start, you need to read MangoMatter’s managed WP hosting page reviews. This will give you a better idea of which platforms offer the best support, cost, bandwidth, disk space, and are more popular with users. Don’t be afraid to go for a hosting platform that offers better templates and layouts; you might have done well with a simple blog before, but now it’s time to step up your game.
Increase your presence
You’ve already established your brand, and you’ve generated enough interest to consider doing this full-time. Most of the hard work is already complete, you just need to appeal to a larger audience. Reach out to other bloggers and ask if you can collaborate on a project, or get in touch with retailers an offer to promote some of their merchandise through affiliate marketing.
Create a page on Facebook, and separate profiles on Twitter, Instagram, or anywhere else that might be relevant. You’re no longer promoting your hobby on your own social media pages, you’re promoting a business that needs its own platform.
Improve your content
Content is king; it’s what got your readers interested in your blog, and it’s what got you into your current position. Now it’s time to step up your research, style, and topics for a fresh audience. The more successful you get, the more your content has to improve.