It’s so weird how we see buzzwords floating in cyberspace all the time, but you never stop to really understand some of them until you come across just the right article.
The new buzzword for me (and I’m certain some of you reading this) is ‘content marketing’. Simply put, and this is a definition of my own, “content marketing is giving useful information to your customers that can add value to their lives and businesses.”
Perhaps one of the most important lessons I’ve learned since starting and running a business has been that you have to give to get. We owe it to our customers to not only offer them a premium product and service, but to help them outside of the sphere of a business transaction. Ironically, adding value to your customers’ lives can translate into further business opportunities for you.
Right now the concept of content marketing is fashionable. Tomorrow it still will be, but perhaps we’ll be calling it something else. In any instance continue finding an outlet to help your customers like giving tips over social media platforms like Facebook, Twitter and LinkedIn. Better yet, add visual tips too via Instagram and Pinterest. Blogging is phenomenal as a foundation for content marketing and I would encourage you to start your own blog whether you’re a business owner or freelancer. A useful tip is to try and write on topics you’re familiar with (tips, advice, lessons learned, etc.); tell your own story too and try to do so on a daily or monthly basis.
Or perhaps micro-blogging is ideal for you and this will allow you to post bit size pieces of digital content that varies — text, pictures, links, short videos, or other media via the Internet. Sir Richard Branson (Virgin Mogul) does it well and his blog site is a great example of mixing blogging and micro-blogging to create great content. I try to give useful information to both entrepreneurs and freelancers that include topics and tips around graphic design, trademarks, branding, and marketing.
Content marketing is not just for BIG brands or marketers. Research shows that 82% of the people who blog on a daily basis, see a return of investment (ROI) when compared to the 57% who blog monthly (see infographic, via Entrepreneur Magazine). That data just inspired me to make the effort to blog daily and I hope it does the same for you.
Whatever the medium, make it interesting and valuable. I’m sure your existing customers and prospective ones will be grateful. Ultimately, all your efforts will end up becoming a win-win for the both of you.
What kind of value are you adding to your customers’ lives? I’d appreciate you leaving a comment below.