We’re almost halfway through 2017, and content marketing is essential for anyone starting a new business. The whole idea of content marketing can be a little daunting for some people, especially the majority of new entrepreneurs, who have absolutely no experience with it. However, with a little experience, trial and error, you’ll quickly begin to form a strategy that suits your venture.
Here are a few proven tips that will get you off to a good start.
Use the Right Tools
When you boil it all down, it’s not about the number of tools you use, but more the kind of tools that are best suited to your business. Obviously, you’re going to want to be frugal and keep a cap on expenses in the start-up phase.
However, setting aside a decent budget for the right content management tools will work out better for you, your customers, your staff, and ultimately, your profit margins. It’s pretty common for small businesses to rely on a whole stable of cheap tools and software, and use them for every little facet of their marketing plan.
These kinds of tools represent a massive niche, and there are new ones being released all the time. Don’t sacrifice your long-term profits just to save a little money on software!
Better Quality Means Better Engagement
What some people refer to as “storytelling marketing” is one of the best ways to hook your target audience in and keep them engaged. Furthermore, it tends to lead to a better overall quality of the articles you release, and therefore, an increase in shares and engagement.
Many small business owners find it useful to hire in a guest post service at the start of their campaign, and use the content that comes out of it as a model for effective posts in the future. One of the most common mistakes made by entrepreneurs getting into content marketing is writing content just for the sake of writing content.
You always need to provide some value to the end consumer (user). Share personal anecdotes, hacks you’ve discovered, the angles you’ve tried out and the failures you’ve suffered. You should consider following serial entrepreneur and founder of VaynerMedia, Gary Vaynerchuk on YouTube.
And if you’re somewhat lacking in these areas, the web is bursting with experiences and guidance from industry influencers.
If You Can’t Create Content, Repurpose It
If you’ve already taken your first few steps into content marketing, you’ll know as well as anyone that it’s hard to come up with new ideas as often as you’d like to. Fortunately, you don’t always have to come up with 100% original ideas every time you want to post.
It’s easier than you’d think to recycle ideas across a number of different platforms. Having written a handful of posts, you can easily combine these into a single whitepaper — or if you have a lot of content that’s heavy on statistics and facts, you can pass this onto a freelance graphic designer to produce an infographic.
Thinking ahead, it’s also a good idea to keep original pieces of content flexible enough so that the same idea can be repurposed in the future.