Don’t Be Afraid You’ll Miss A Note Tooting Your Own Horn!

I am a member of the ‘Graphic Illustration Professionals’ group on Linkedin.com. The following question was asked “I love design, but hate self promotion. What are some fields that maximize a designers’ creative passion, without spending so much time trying to get noticed?”. Here was my response to the person that asked. This may help you if you are an Entrepreneur/Freelancer.

I think a lot of professionals face that issue because of the fear of looking as though you are greater than everyone else thinks you are, but the truth is if you’re not acknowledging that the work you do as a designer is great work, then sometimes people are not going to be noticing you.

I will be the first to admit that while humility is a wonderful characteristic to have, there is nothing wrong in highlighting to people that you are pretty good at what you do. If you look at some of the biggest and most successful companies in the world you will see that they spend millions on marketing telling everybody just how great and wonderful they are and that their product and company is the leader and number one in this industry/sector or space.

With that being said, there are still several approaches to getting noticed and one of those is to be seen as an ‘expert’ in your field. Give advice for free unless your hired. Become an “industry leader”. This could be done via your own blog (WordPress for e.g.). When people see that they can look to you for design advice, they will also begin to look at your work. Ask for testimonials from clients and have them sing your praises. Get referrals; that allows you to be exposed to others who may like your work. Share interesting articles via Twitter, Facebook and Linkedin. It is also advantageous to comment on other designers work. All the best man!