If you are a small business that is just starting out, then you will know how important it is to have an online presence. But knowing about it and doing it are completely different things. Trying to grow your online presence can be time-consuming and downright frustrating at times. But it can’t be stressed enough just how important it is to have some kind of presence online. It opens you up to a whole new group of potential customers, as well as allows those customers to learn about your business, interact, and trust you as an authority in your field. So how can you be doing more online that actually has an impact? Here are some tips and tricks to get you started, that won’t take up too much time.
Decide on Your Goals
It is all very well telling you to grow your presence online. But if you’re not too sure what that is, then you won’t know where to start. You should be focusing in on what you want to achieve. Is it to just get more hits on your website? Do you want to be on the front page of a Google search? Do you want to be big on social media with a large following? When you have an idea of what you want to do it will help you hone the areas to focus on.
Make Your Website Amazing
The platform you have for your business will be your website. At the end of the day, that is where customers are going to go to buy your product or service and where people will look to find out more about your business. So you need to to be looking good! Not only that, in this day and age, people lack patience. Your site needs to be responsive, and load on mobile platforms, otherwise those potential customers will just click off. Get your website right, and you’re halfway there.
Improve Your SEO
If one of your goals of being online is to get on the front page of Google searches, then your SEO (search engine optimisation) needs to be on point. You need to be using relevant keywords and checking keywords that people are using to find your site already. Think about backlinks and getting a blog started as part of your website.
A course like the ClickMinded SEO Course will tell you that regular content is something that search engines like to see. So a blog is a good way to improve your SEO and search engine rankings. Images and using alternative text is a great way to get found too. There are many potential customers out there; you just need to make it easy for them to find you!
Whether you focus on a blog or social media, having regular and interesting content that provides real value to your customers is key. Start conversations, share relevant content and your following will engage and share too. When you get your businesses name out there, the customers will follow.