They already make smartphones (Nexus) and one of the leading smartphone Operating System (Android). It makes the perfect market entry and pivot don’t you think? Not quite.
According to Sundar Pichai, Senior Vice President at Google, the plan is to do some experimentation and possibly get established mobile virtual network operators (MVNO) to implement some of Google’s best practices.
Although initial plans are to be small scale, the approach will be to purchase wholesale access from it’s carrier partners Sprint and T-Mobile and sell back to its own customers. I guess the long and short of it is don’t expect Google to become a giant MVNO anytime soon. Still, it’s exciting to think of Google as added competition and a possible industry disruptor.