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So Instagram decided to change its logo. I can tell you this much, I am not a fan. It’s not as bad as the time ‪Uber‬ did a redesign, but its not that good either. ‪

Here’s what Instagram had to say for itself:

“Today we’re introducing a new look. You’ll see an updated icon and app design for Instagram. Inspired by the previous app icon, the new one represents a simpler camera and the rainbow lives on in gradient form. You’ll also see updated icons for our other creative apps: Layout, Boomerang and Hyperlapse.

Instagram_icons
The updated icons for all of Instagram’s photo + video sharing and other creative apps

We’ve made improvements to how the Instagram app looks on the inside as well. The simpler design puts more focus on your photos and videos without changing how you navigate the app.

The Instagram community has evolved over the past five years from a place to share filtered photos to so much more — a global community of interests sharing more than 80 million photos and videos every day. Our updated look reflects how vibrant and diverse your storytelling has become…”

Insta pic

Okay, now let me jump in right here. While I agree that with the exceptional growth of any company (especially one that’s a social media and tech platform), your branding should also evolve to reflect said growth; but for all that is good in the world, do it RIGHT!

Here’s Instagram’s promotional video giving you a little feel for what went into the logo design process. It reminded me of Yahoo’s rebranding effort in 2013, which did not go so well either.

Looking at the new logo (icon) compared to the old classic design, you almost feel as though the design team got ridiculously frustrated and just hit the gradient tool and went with the first mix they could come up with. The design has been flattened and that’s okay, but at the very least, Instagram could have kept some of the personality and subtlety of the old logo.

The only upside to a flat design, is that it makes for better UI and UX. It’s also far easier to apply across various branding medium – smartphones, computers, merchandising, stationery, and so on.

Instagram
The previous logo (icon) had depth and dimension

Over to you, Instagram!

“…Thank you for giving this community its life and color. You make Instagram a place to discover the wonder in the world. Every photo and video — from the littlest things to the most epic — opens a window for people to broaden their experiences and connect in new ways.”

What do you think of Instagram’s new designs? Leave a comment below.

Instagram Unveiled a Redesigned Logo That’s Just Horrible
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