When you’re running a small business, startup or are freelancing, it can be hard to know just how much money you need to dedicate to marketing yourself. A lot of people try to do it as cheaply as they can, but in this age it’s spending money that will help do the talking for you. As much as you can get away with promoting yourself in a free space, i.e. via websites and social media, sometimes you have to do something way more major to get the public’s attention. This is where breaking your marketing and advertising budget may come into play.
As small business owners, we don’t tend to think that putting ourselves up on a billboard is the right course of action. But why not? There is just as much right for our companies to be up standing proudly for everybody to see as there is for the bigger businesses.
You could consider mobile billboards, choosing either traditional static or boosting your visibility with the digital option. While this may seem like something that only huge corporations invest in, you’ve got realise that everybody had to start somewhere.
Even just having it up for a week could boost your profits considerably.
There is a lot of noticeability that can come from being linked up on social media. Platforms such as Facebook boast almost 3 billion users – nearly half of the world’s population. You can’t sniff at figures like that; Facebook is the most commonly logged-in site used around the world today, and the fact that they are letting you tap into their market by purchasing advertising from them was a brilliant move on their behalf.
There are so many businesses that are taking the extra step to get their brand noticed on Facebook, using strategic posting to target their chosen demographic. You can control all of this within your settings, meaning that you can pick the age, gender and interests of those that you want to market to.
This is something that can’t be done anywhere else, and social media has offered an extremely unique and niche service by doing this.
Point-of-Purchase (POP) Marketing
This is starting to be done more and more, even if you only have skills to sell. Putting in a physical item that can capture the public’s attention is something that takes a certain level of confidence and certainty in your brand to do, but shouldn’t be dismissed if you don’t have this.
Some are seeing it as quite a clever tool; POP marketing can be done in a way that you are present, directing people over to yourself rather than something that you are selling. If you are trading physical items, then this is definitely something worth doing.
Ensure that you get an amazing graphic designer on board to help with the illustration and concept of the branding of your POP, so that it appeals to the masses. The last thing that you want when you’re spending out money like this is for people to pass it by without stopping or thinking twice about what you have got to offer.