E-commerce is getting more and more popular all the time. And it’s not hard to see why. We’re talking about a trillion-dollar industry here, after all.
So, if you clicked on this article, then you’re probably interested in getting in on the action. Perhaps you’ve already made the first steps. Maybe you already own an e-commerce business! Well, in any case, there are a few things you may not have considered. Check this out.
You need to develop social proof
A knowledge of certain psychological phenomena is always going to come in handy in the world of commerce. Here’s one that you really need to consider: the phenomenon of social proof. While we’re calling it a cool-sounding name and referring to it as a psychological phenomenon, it’s a simple concept. I’m referring to the fact that people often trust a business more when other people know about, use, and enjoy the business.
Sounds obvious, right? “Social proof” is actually a neat way of rounding up all the social factors you need to consider. The number of people buying your products is going to help people build trust in you. The number of followers you have on social media will help, too. Positive ratings and reviews are a must. Testimonials – and especially mentions from experts – are even better. Prospective customers are way more likely to make a purchase from you if you have all of these things.
B2B sales could bring you more money
When people think of starting up an e-commerce business, they usually only think about B2C sales. If you’re not sure what that is, it means business-to-consumer. In other words, regular retail. They think of websites like Amazon that sell to single buyers at fixed consumer prices. People new to e-commerce are rarely going to give a thought to B2B – aka business-to-business.
As the name implies, e-commerce sees you managing sales from one business (yours) to another. It’s a more fact-based, bureaucratic, rational world of sales. And that’s only one reason why people are getting more interested in B2B. The other reason? The money. B2B sales outpace B2C sales, with hundreds of billions being made every year. B2B E-commerce is something that more people are looking into. It could work well with your own e-commerce aspirations.
E-commerce security is crucial
A few security hiccups are expected in most businesses. But in the world of e-commerce? One security hiccup could be the end of you. That may sound a little dramatic, but I’m not exactly making it up!
There are so many things you need to think about when assessing the security of your e-commerce business. The steps you take at your business hub are obviously going to be very important. You have to ensure that your local network security is unbeatable. You have to ensure that no-one who isn’t authorized to do so can get into your office. If you work with any third parties, they have to be the most reliable in the game. You’re going to be handling a lot of customer data. And if any of it gets out, then you could be looking at state-imposed fines as well as lawsuits. Again, this sounds overly-dramatic. But I assure you it’s not.
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