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Running a business can be expensive if you’re not careful. People say that you have to spend money to make money, but not everyone has a lot they can spend.

If you’re trying to run a lean business, you can’t afford to waste any cash. If you want to increase your customer numbers, you might think you’ll need an expensive marketing campaign. Even if you start making money, you could still waste a lot trying to bring in new customers. Fortunately, you can find plenty of ways to save and avoid spending money you don’t have. Use the following strategies to make sure your funds don’t go to waste.

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Use Existing Communities

Trying to bring people to your website can take a lot of effort and a lot of cash. However, another option is to go to the people you want as customers. Instead of waiting for them to come to you, you can seek them out in online communities. Sites like Facebook, Reddit, and various forums have established communities and plenty of traffic. You can leverage these to attract new customers for little or no money. For example, Airbnb used Craigslist when they first started out. They used the site to find targeted local prospects for their website.

Only Pay for Successful Marketing

If you’re not careful, you can end up spending a lot of money on marketing efforts that produce no results. One way to avoid doing this is for you to only pay for what works. It’s easy to do this if you look for services that offer that type of payment system. For example, look at https://flagshipdigital.com.au/lead-generation/. If you use their lead generation service, you only have to pay for each lead you receive. You don’t have to shell out for management or setup fees, which can get expensive. You can find many other similar options that can help you if you’re on a budget.

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Image Credit: Pixabay
Make the Most of Word of Mouth/Online Sharing

Getting people to talk about you is one of the least expensive ways of finding customers. Before the internet, this would have meant people literally talking about you in person. Now that so much of everything is online, you can take advantage of other channels too. People can share your products and services on social media, as well as by email or messaging services. Millions of businesses use social media and have great success. For example, think of some of the viral campaigns for charities that have spread quickly.

Create an Affiliate Program

Affiliate programs are another way to keep costs trim. If you set one up, you won’t have to pay your affiliates until they make a sale. When someone buys something from their links, you give them a cut of the sale. There are many hugely successful affiliate programs, including ones from big businesses like Amazon. Tools like Tapfiliate make it simple to track your links. Find out how to create an affiliate program at https://www.shopify.com/blog/53669701-how-to-set-up-an-affiliate-program-for-your-shopify-store.

Bringing in customers doesn’t have to be more trouble than it’s worth. If you use the right methods, you can keep your costs low.

Lean Business Leads: Attracting Customers on a Budget