Make Your Business the Place to Work

You’re staring down the barrel of a recruitment crisis!

As a small business owner, it can be a real challenge to find the right staff, and keep them motivated and enthusiastic. The irony, of course, is that as a small business owner it’s far more important to you than to the big businesses that you’re able to recruit skilled, motivated and happy staff who turn up to work with a smile every day.

These are the people who’ll help your business stand out against your competitors and grow from strength to strength. These are the people who are going to make your life easier so that you can spend your time planning and strategising without having to micro-manage them.

While a few painfully dull interviews may lead us to believe otherwise, these candidates are out there. How do you find them? By making your business the place to work so that applicants are clambering over each other to join your team.

But how do you do that? Well, if it were easy, everyone would be doing it. But by adhering to these principles you can make your workplace a desirable and productive environment that attracts new staff and keeps your existing staff happy and on-point.

Image Credit: Pexels

Your environment

I don’t just mean recycling your waste paper (although that’s very important too), I mean making sure the environment is a productive and enjoyable one. There are many cultural and practical factors involved in doing this, but each is vitally important in ensuring that your workplace is as attractive as it is productive.

Ensuring that you use janitorial services to keep your environment clean and safe at all times is vitally important as cleanliness and tidiness are always conducive to productivity.

There are, however, many other factors that can make or break the effectiveness of your working environment.

  • The ambient temperature (33% of workers attribute the temperature of their workplace as a factor that contributes to their productivity).
  • Daylight and view (believe it or not a workplace with a view results in a 10-16% increase in productivity).
  • Background noise (30% of workers find background noise such as co-workers conversations distracting).

Candidates want to work in a comfortable environment where they have the tools and resources they need to do their job well readily at their disposal.

But that’s really just the tip of the iceberg.

Read: 6 Rules For A Happier and More Productive Workplace

Your culture

Your business culture and values will go great lengths to ensuring that you and your potential new recruits are ideologically compatible. A high-performance culture is essential in motivating staff and attracting candidates who are self-motivated and strive for excellence.

Valuing high performance doesn’t need to make you a slave driver, though. Show your employees that you value them as often as you can, rewarding achievement and reinforcing positive attitudes.

You shouldn’t be afraid of distractions. Indeed, you should embrace them. Make sure staff have opportunities to take a break from long or difficult tasks. Ensure that all staff have a work-life balance and the means to manage their personal commitments. Allowing some members of staff to work from home, or providing flexi-time allowance are great ways to do this

You should also ensure that your staff have access to exercise facilities, even if it’s just an after work running club, to show that you value their physical well being and give the energy of the place a boost.

Employees aren’t robots and will often come to work with some emotional baggage on their shoulder. No matter how dedicated they may be, some tears are bound to slip out sooner or later and it’s vital to create a culture that’s supportive of emotional wellness.

As well as creating an environment where employees can do their jobs well, the best employers are supportive and encouraging when it comes to upskilling and professional development. Make sure all employees have access to the means to learn, improve and progress in their career (even if that means you eventually have to let them fly the nest).

Your USP (unique selling proposition)

You know your business better than anyone and so you’re ideally placed to let prospective candidates know why your business is the right place for them. Make sure they know all about your strengths, your accomplishments and the things that make your business unique.

Your values should be an intrinsic part of your brand identity and you should lead by example by living and breathing them in your workplace, but establishing these to people outside of your workforce could be more challenging.

Why not put this into the wider world with your own content? Social media posts, blogs, and YouTube videos are a great way of establishing your identity to the world at large and making your appeal clear to prospective candidates.