As a small business owner, it can be extremely easy to become territorial over all aspects of your company. After all, that’s one of the reasons you became self-employed in the first place, right? You want freedom to pursue what you want, craft your own ideas, and develop your own brand. However, every now and then it’s a good idea to let others lend a helping hand. As the old saying goes, many hands make light work.
This rings true in particular when it comes to setting up a webpage. A well crafted website can help you to launch your business into the ever-expanding world of E-commerce, exposing you to customers on a potentially worldwide level, opening your store up to access at all times of the day and night, and giving you space on the smartphones that so many of us tend to have our heads buried in most of the time.
So you want it to be the best that it can possibly be. Here are a few areas that others can help you out with to give you the most admirable results.
If you want to succeed in ecommerce, you’re going to need an eye-catching website. This is your base. The place that customers will come into contact with your brand, its aesthetic, and the products and services that you have available. Make their experience memorable.
Rather than using the same old same old web page layout, collaborate with a web designer who will be able to create a site that is easy to navigate, has easily accessible links to important brand information such as returns, sizing, shipping, and terms and conditions; and options such as mailing list signup and contact forms.
Sure, you can use stock images. They’re free, simple to source, and will do the job. But since when did you ever settle for average? Whether you’re looking at something major like a new logo, or more small-scale like an illustration for a blog post, a reliable graphic designer will be able to hook you up with whatever it is that you may need.
Not only will they be able to put your ideas directly onto paper (or screen), but they will also be able to offer sage advice regarding what works and what doesn’t. They’ll have seen many businesses come and go in their time and can give you a little insight as to what styles will best suit your brand aesthetic and what types of images to avoid.
You want your content to stand out. So many sales sites have such similar product descriptions, blog posts, and images. Try to do something a little different. Employing the help of a photographer and copywriter will ensure that your web page content pops! Not only will it be more memorable (encouraging customers to revisit pages), but it will also encourage sales.
Remember that you can’t do absolutely everything! That’s where self-employed freelancers can come in to help out with one-off jobs. Make the most of their creativity and expertise where you can!