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Bad marketing and graphic design… what does it look like? Well I think it looks a lot like this advertising campaign recently launched in South Wales, United Kingdom for the bus company New Adventure Travel. First rule: Always create ideas with your audience in mind. That’s key.

The campaign slogan plus imagery just took the wordplay a tad too far
The campaign slogan plus imagery just took the wordplay a tad too far

Always consider the current realities and societal issues. In this case gender equality and gender discrimination (sexism) are topics trending globally. Ultimately there are those who will say the campaign was a success assuming you by the cynical phrase, “There’s no such thing as bad publicity.

Milton Glaser is one of America's most celebrated graphic designers known for iconic logo and poster designs
Milton Glaser is one of America’s most celebrated graphic designers known for iconic logo and poster designs

However, if you want to take the high-road then craft both socially conscious and socially responsible marketing strategies and promotional material. Well-known Graphic Designer Milton Glaser (the “I ♥ New York” logo guy) once said, “There are three responses to a piece of design—yes, no, and WOW! Wow is the one to aim for.” Keep that in mind and at the end of the day, you’ll avoid a lot of online backlash and money lost.

One Basic Rule to Create a Good Marketing Strategy and Responsible Graphic Design