Conferences are great for forging new connections, sharing new information and marketing your business. They can also be very difficult to get right. So, if you’re in the process of organising your first conference and you want it to be a roaring success rather than a huge flop, check out these useful tips:
Choose a Theme
It’s always easier to organise a conference when you at least have a loose theme to work with. This could be big data, cyber security or something completely different; it doesn’t matter; all that matters is that the theme relates to your industry in some way and has enough scope that you can find enough speakers to come along. Having a theme will also help to attract the right people.
Don’t Do It Alone
Running a conference is no mean feat. It is physically and emotionally draining not to mention expensive, so it’s never a bad idea to team up with other companies in your industry to throw a joint event that will be mutually beneficial for you all.
As soon as you know you’re planning a conference, it’s time to think about your speakers. If you want your event to be a success, you need the best speakers to attend and they tend to be booked up months, even years in advance.
While we’re on the subject of speakers, it’s also a good idea to print them VIP passes, so that they can move around more freely and so that they are in a good mood when they give their talks. Click here for info about printing VIP passes and check out this website for more information on booking speakers. Do this now to avoid disappointment.
Choose a Central Location
Choosing a location that is easy to get to by car and public transport and which has a whole range of amenities within walking distance will make your conference a more attractive prospect for the people you invite. If they know they can get good food and there are a few interesting galleries and stores around, they’ll be only too happy to visit your event.
Choose a Comfy Venue
Your venue should also be comfortable. If you’re in a warm climate, air conditioning is a must. It’s also important that the conference room has comfy chairs, lots of light and isn’t too small so that your guests won’t feel hot, tired and overcrowded after a couple of hours and decide to leave!
Hire a Caterer
The last thing you want to be worried about on the day of your conference is food, but good food is important to the success of any conference. That’s why you should always hire a solid caterer to provide meals. It’s important to try out caterers before you book one, so you know you’ll get the best quality for your money and you should always ensure there are vegetarian, vegan, gluten free and other allergy options available.
Spread the Word
Now, all that remains is to leverage all of your networking links to spread the word to the highest number of people possible. You need to do this without spamming or pressuring people if you want to keep your reputation intact.