phresh phashion™ unveils its new designs: nineteen62™ THE COLLECTION

On August 3rd, 2012 I unveiled the first collection under the phresh phashion™ brand aptly titled ‘nineteen62™ THE COLLECTION’. A total of 24 t-shirts have been screen printed to test the market in sizes from small (S) to extra-large (XL).

The collection features two designs: 1962 ♥ Jamaica comes “ALIVE”! and LOVE JAMAICA LIKE COOK FOOD! on black and white high-end t-shirts made from 95% cotton and 5% spandex which makes it form-fitting, breathable and comfortable to wear.

Below are the designs:

1962 ♥ Jamaica comes “ALIVE”!

This shirt celebrates the love and genesis of Jamaica as a nation. The design also captures its inspiration from reggae music and this is represented with the use of colours that include red, green and gold. The 1962 in the design marks the birth of our beloved land while the typeface or font style is a throwback to that phunky era!  The heart in 1962 is the focal point of the design and is created by the negative space when the 6 and 2 come together. It also signifies that as a country “Our hearts beat as ONE people,  with ONE love.”


Ever notice that ackee looks like a heart?
This original design lavishes love on Jamaica!  The ackee being the national fruit (and one half of the famous national dish) also plays a dual role as a heart that expresses our love for Jamaica. The writing is reminiscent of a typeface or font style that existed in the 1960s, reminding us of Jamaica’s Independence as we “savour” 50 years.

Fun Fact: A Jamaican’s love of our food is never far from our hearts.

There’s no greater feeling than watching an idea go from concept to reality and this for me has been a wonderful moment to be living my dream of being a t-shirt designer who acknowledges the importance of form and function topped off with random, witty and fun designs.

This is just the beginning.

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