OVERVIEW Carole Beckford is a marketing, media, and communications expert and author. In her free time, she follows every sport imaginable and keeps her legion of social media followers up-to-date on the latest happenings on and off the field and track.
OVERVIEW Phresh Ideas and Designs worked with Karl Hale, a Toronto entrepreneur and tennis player to design the brand identity for Sports Travel Experts. I wanted the line to feel sophisticated and modern and to communicate Karl’s story as a tennis player and coach.
OVERVIEW Phresh Ideas and Designs worked with Dorothy Hunt, a Toronto entrepreneur to design the brand identity for Dorothy’s Designs. I wanted the logo to feel playful and inviting with its warm colours and clever components. The branding centers around — a dotted line