Dorothy’s Designs


Phresh Ideas and Designs worked with Dorothy Hunt, a Toronto entrepreneur to design the brand identity for Dorothy’s Designs. I wanted the logo to feel playful and inviting with its warm colours and clever components. The branding centers around — a dotted line and a needle that communicate the handmade designs and craftsmanship that goes into every Dorothy’s Designs. Next, I worked with Dorothy to create the exterior packaging, posters, business card, and banners for her trade booth display and Facebook Page. The colour palette used was a combination of orange, blues, white, and black.


  • Logo Design
  • Graphic Design
  • Copywriting
  • Social Media Marketing