There are so many buzzwords and phrases in the world of web design and development. The term responsive website is by far one of the most common phrases you hear today. Lots of people understand what this means, but there are plenty that don’t quite know what it entails or why it’s important to have a responsive site.
Which brings us nicely to today’s topic as you’ll soon find out what a responsive website is and why you need one. Carry on reading to find all of this information.
What Is A Responsive Website?
A responsive website is a website that can respond well to different conditions. To be more specific, it’s a site that can operate and function properly across multiple devices. You have web design companies like Good Chee that design WordPress sites that work on desktop computers and mobile devices. This is responsive web design as the site is built to fit each different device.
When you view it on a desktop computer, it should fit the screen, load quickly, and function as well as possible. Then, when you load the same site on a mobile device it should fit that screen perfectly, everything should function well, and it should be responsive.
Why Are Responsive Websites Important?
There’s a lot of talk about responsive websites, with many people arguing that you can’t have a website unless it’s responsive. Why are they deemed so important? What’s so great about having a responsive site compared to one that’s not responsive?
The main reason for their importance is user experience. With responsive websites, you provide users with the best experience they can possibly imagine across multiple devices. This will then have a knock-on effect that heightens the importance of responsive web design. If people visit your site on mobile devices — and you best believe they will — they won’t stay for long if it’s not responsive. Users can’t deal with sites that take ages to load and don’t fit their screen properly. They’ll be gone in a matter of seconds, and your bounce rate will be high.
On the flip side, if your site is responsive, you can reduce your bounce rate and keep traffic on your site. It all comes down to the fact you’ve provided a great user experience that keeps them happy and doesn’t frustrate them.
Also, to heighten their importance, even more, mobile-friendly/responsive websites are ranked higher than non-mobile-friendly ones by Google. So, if you don’t have a responsive site, you will be penalised, and your mobile search ranking will drop. This can mean a lack of traffic, which means you miss out on so many potential leads. Put yourself in the best position by building a responsive website, it’s as simple as that!
After reading this, you now know what a responsive website is and why it’s important. Put it this way, if you don’t build a website that’s responsive, you’re shooting yourself in the foot. There’s a huge percentage of users searching for things and surfing the web on mobile devices. If you don’t cater to them, you’re missing out, big time.