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Did you know that Google processes more than 40,000 searches every second? Every year, this search engine completes 1.2 trillion searches. The figures are staggering, and that’s just for one site. If you run a business, the scope to make money from advertising your company online is enormous, but how do you tap into this gold mine? If you’re not an SEO expert, you may be missing a trick. These helpful hacks should prove handy.

Running a blog

If you don’t already have a blog on your website, it’s worth considering adding this feature. You can use your blog to provide customers with useful information, as well as optimising the pages to improve your search ranking. If you’ve never written a blog before, you may assume that it’s relatively straightforward.

On the contrary, that’s not always the case, especially when you’re trying to forge a path into the world of SEO.

To make your blog successful, you need to focus on producing great quality content that’s relevant to your business. You also need to make sure that you have fresh and original ideas and that your content is easy to find.

Include anchor texts, backlinks, and keywords to make your blogs more SEO-friendly, but avoid anything that looks unnatural. If you put a paragraph of text together and stuff in some popular search terms, this doesn’t constitute a blog post. There’s even a chance you might end up getting penalised by Google.

If you’re not a talented writer or you’re new to SEO then outsource. It’ll be worth hiring a freelance blogger or working with an SEO agency.

Understanding the market

To design an effective SEO strategy, you need to understand the market.

Who are you trying to attract and how are you going to go about luring them in and beating off the competition? To ensure that your campaign is relevant, it’s wise to do some research into the habits and online activity of your audience.

Which search engines do they use? What terms and words are most popular? Which social media platforms does the demographic use? What kind of content are your customers interested in and how long do they spend reading articles or blogs online?

Once you have the answers to these questions, you’ll find it much easier to tailor your content and streamline your digital marketing campaign.

Move with the times

If you’re a fan of fashion or technology, you’ll know all too well that trends change and evolve continuously, and the same is true of SEO trends. What was popular a year ago is not necessarily going to cut the mustard today.

Be prepared to adjust and adapt your campaign in line with new trends and patterns. Use analytics to judge how effective your strategy is and identify what other brands and companies are doing. Read blogs and books about SEO trends and listen out for nuggets of wisdom from leading entrepreneurs and marketing experts.

If you can stay one step ahead, this will help you outshine the competition.

Are you a small business owner? If you’re not familiar with SEO yet or you’re keen to boost your online profile, hopefully, you’ll find this guide useful.

Small Business SEO Hacks: Are You Missing a Trick?
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