Skip the Socials and Try Modern Marketing Alternatives

In 2015, Facebook supposedly influenced over 52% of its active users’ offline and online purchases. This is a staggering number, and it’s something which has attracted a lot of businesses to this platform and others like it. Of course, this makes sense, as social media can be great for marketing. But, it’s not the only option. This post will be exploring some of the alternative options you have to social media marketing, to help you start expanding your reach.

The Billboard

By the sides of roads and in the hearts of cities you will always find billboards. Some of these relics are decades unchanged, displaying adverts from a forgotten time. Their age and lack of demand make billboards very cheap for small businesses to lease. With an advert designed, it’s easy to place it somewhere where thousands of people will see it. This sort of option is best for businesses with a large demographic, as they benefit from a bigger range of people seeing the advert.

Pros:

  • It’s cheaper than other methods, giving you the chance to save some money.
  • They are easy to design, maintain, and set up, all through one company.

Cons:

  • They’re not very good for niche companies who won’t get enough interest from them.
Image Credit: Flickr

The Trade Show

Sometimes, it can be better to go for a more direct approach, looking into ways to reach a lot of people personally. A trade show can provide you with just that. If you choose the right event for your business, a portable presentation booth can be erecting and set up by another company, leaving you to work. There are loads of trade shows for niche markets like gaming, hobbies, and electronic e-cigarettes. If you have a business like this, going to a small event would ensure that only people interested in your products will be there.

Pros:

  • It’s very easy to have a booth made for you which will represent your company well.
  • This method will be good for any sort of company, as long as the right event is chosen to match your business.

Cons:

  • This is probably one of the most expensive ways to market yourself. Though, once the payments are made, they may never have to be made again.
  • An event will take a lot of time and effort to arrange, and you may have to travel.
Image Credit: Flickr

The Humble Flyer

A lot of businesses work locally with their clients and customers to get their job done. This can lend itself well to a more direct approach which is much more far-reaching than a billboard or trade show. There are a lot of companies out there offering flyer printing and distribution services within your local area. For a trades-person like a plumber or an electrician, being able to get in direct contact with their local people are an excellent opportunity. Along with this, a flyer can work for broader or online businesses, too. But, you will have to have a much larger distribution area.

Pros:

  • This is by far the cheapest method on the list.
  • It’s very easy to set up, as long as you have someone who can design the flyers for you.
  • This method is good for all types of business, as long as the right areas are chosen.

Cons:

  • Some people will ignore flyers, making your investment useless to them.
  • A lot of work has to be done to get flyers to a lot of customers, costing you more and more as time goes on.

Hopefully, this post will inspire you to start working harder on the marketing methods you use for your business. Sometimes, it’s best to slip into a niche and use methods other companies have forgotten. Of course, though, when you’re trying a different option, you take on a degree of risk.

Is It Worth Breaking the Budget Advertising for Your Small Business?

When you’re running a small business, startup or are freelancing, it can be hard to know just how much money you need to dedicate to marketing yourself. A lot of people try to do it as cheaply as they can, but in this age it’s spending money that will help do the talking for you. As much as you can get away with promoting yourself in a free space, i.e. via websites and social media, sometimes you have to do something way more major to get the public’s attention. This is where breaking your marketing and advertising budget may come into play.

Billboard

As small business owners, we don’t tend to think that putting ourselves up on a billboard is the right course of action. But why not? There is just as much right for our companies to be up standing proudly for everybody to see as there is for the bigger businesses.

You could consider mobile billboards, choosing either traditional static or boosting your visibility with the digital option. While this may seem like something that only huge corporations invest in, you’ve got realise that everybody had to start somewhere.

Even just having it up for a week could boost your profits considerably.

Social Media

There is a lot of noticeability that can come from being linked up on social media. Platforms such as Facebook boast almost 3 billion users – nearly half of the world’s population. You can’t sniff at figures like that; Facebook is the most commonly logged-in site used around the world today, and the fact that they are letting you tap into their market by purchasing advertising from them was a brilliant move on their behalf.

There are so many businesses that are taking the extra step to get their brand noticed on Facebook, using strategic posting to target their chosen demographic. You can control all of this within your settings, meaning that you can pick the age, gender and interests of those that you want to market to.

This is something that can’t be done anywhere else, and social media has offered an extremely unique and niche service by doing this.

Point-of-Purchase (POP) Marketing

This is starting to be done more and more, even if you only have skills to sell. Putting in a physical item that can capture the public’s attention is something that takes a certain level of confidence and certainty in your brand to do, but shouldn’t be dismissed if you don’t have this.

Some are seeing it as quite a clever tool; POP marketing can be done in a way that you are present, directing people over to yourself rather than something that you are selling. If you are trading physical items, then this is definitely something worth doing.

Ensure that you get an amazing graphic designer on board to help with the illustration and concept of the branding of your POP, so that it appeals to the masses. The last thing that you want when you’re spending out money like this is for people to pass it by without stopping or thinking twice about what you have got to offer.