Creating a website for your business is one of the first steps to take in any marketing plan. It’s one of the things that cements the reader to your brand and really allows them to explore who you are, what your business is all about. It also tells them why they should use you for your stellar product(s) and or service(s). Think of it like a window into the soul of your business, because that it essentially what it is.
Your site should be exciting, clean and straight to the point. Lay out who you are, what you do and any other information you think will be useful. Sell yourself and your products.
Think about the way you design the website to begin with. No one wants to be looking at a screen with 20 different colours, a flying unicorn going across the screen and flashing lights, do they? Refer to this article to give you some ideas on how to start off.
Simple, clean and refined is the best place to start. You can build on that and make your website reflect who you are as a business after that. The key is to build your foundation first.
Typography and calligraphy is what comes next. Take a look at some different fonts and find one which is dynamic, unique but easy to read too. Then once you’ve decided on that you should look at your line spacing, the size of the text and the colour. Black is traditional however slate grey may add that air of modern to the site.
When you pick your colour scheme, don’t think that more is more; because it’s really not. If you try to incorporate every colour of the rainbow into your website you will fall flat and the customer will be confused as to what your theme is supposed to be.
Think about the implications of certain colours and what they will mean for the tone of your website. Here are a couple of examples of colour schemes to get you started:
Grey, Yellow, and White – Monotone colours with a splash of vibrancy can make your website spring to life and feel incredibly clean and modern.
Red, White, and Pink – Using different hues of the same colour is a clever way to add tone and depth to your design when you want to stick to just one colour.
Green, White, and Blue – Cool tones will always make you think of the great outdoors or a sense of calm. Using pastel shades is a way to make the space feel larger and more sleek, whereas splashes of colour add that element of character.
Your logo and branding is possibly the most crucial step in creating that website which is ready for your information and content. Designing a logo that represents the tone, mission and overall feel of the brand can be difficult, but it is a rewarding mission once you have completed it.
You will need to take extra time making sure that the banners and headers for your website and social media platforms are cohesive with the logo and fit your tone of voice well.
Finally, once everything is designed you can look at the content. Remember to stay engaging, informative and to be transparent in your delivery. Gaining trust as a company takes time, and the website is the perfect place to start.