Starting a Business by Brainstorming Ideas When You Don’t Know What Business to Create

Starting a business is quite possibly one of the most nerve-wracking, exciting, stressful, uncertain times in a person’s life. However, thanks to the internet and the many success stories we hear these days, we know that it’s possible for just about anybody to start a business and enjoy some level of success with it. Maybe you have your very own dream of starting a business. That’s incredible! But do you know what business to start?

You’re not alone if, like many others, you dream of being a successful entrepreneur but have no idea what your business is going to be. It’s possibly the most important thing you’ll ever make a decision on, so you need to get it right. This guide will help you if you’re going back and forth with ideas and seemingly getting nowhere.

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Image Credit: Pixabay

Get to Know Yourself

The first step is to know as much about yourself as possible. Grab a piece of paper and a pen — go on, do it now. Then, write ‘things about me’ at the top. Do it in big bubble writing if you want. Add a few doodles. Okay, that’s enough. Now it’s time to write about the things you love, the things you like to do, and the things you’re interested in. Write down anything that comes into your mind. Leave a little room though, as you also need to write down the things you’re not so confident with. What don’t you like doing? What aren’t you as good at? Make sure you don’t overthink anything.

Using your new list, think of around five (5) things that could make your personal life better. This could be your life as a pet owner, a parent, or an avid sports fan. Also take this time to figure out why you want to start a business, and what it is about what you’re doing now that you do not like. Use this to come up with as many ideas as you can. It’s up to you to figure out which one has the most momentum, and which one you’ll likely want to see through to completion.

Everything was once just a simple idea, and many entrepreneurs felt exactly the way you do now. Lost. Confused. Wondering whether it can really work. But you know what? They just went ahead and did it anyway! You need to do the same. Remember, it’s about starting something, and not necessarily ‘the right thing’. Want to know a secret? You probably won’t get it right the first time. But starting is the key to any kind of success.

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When You’ve Landed on an Idea

Once you’ve come up with an idea that you have an interest in and you feel fairly excited about, it’s time to get things moving. You can accelerate your project development with a start up app designed to fast track your idea. It’s also going to be a good idea to look into things like funding. Will you use peer to peer lending, angel investors, or your own cash? Take small steps each day and you’ll end up where you’re supposed to be.

Remember, once you have your business idea, there’s no real ‘bad time’ to start a business. People have money and they want to spend it, and if you have a good idea, your target audience will want to give it to you. Get started; take a leap!

When Betting on a Winner Goes Wrong


Having a winning idea is fantastic and your entire goal, like the world’s fastest man (Usain Bolt), is doing the following three things:

1) Avoiding false starts;
2) Getting out of the starting blocks very quickly;
3) And pushing at top speed to get you across the finish line.

This in itself is quite a feat and even for legends like Bolt it doesn’t always go according to plan. Anyone remember the 100 metres in the World Championships in Daegu?

Bringing an idea from concept to fruition takes exceptional discipline and determination. It requires vast amounts of iteration. Speed often times tends to get overlooked.

When both speed and iteration are combined, it allows you to experiment and fail fast. Each quick attempt and each possibly successive failure, allows for lessons to be learned and increase knowledge and experience in the development of your idea. I found this out for myself when I created my graphic t-shirt line under my brand ‘phresh phashion™’.

Without putting in hard work, even an idea that has the potential to be great has already failed because you failed to test its worth.

Your imagination is only good for conjuring up ideas; you will have to bring those ideas to life, literally and that requires a winner.

Are you a winner? You’re more than welcome to leave a comment or question and I’ll be sure to reply.

Fun fact: I’ve sold 37 t-shirts and made USD$900.00.

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