Give Your Business an Irresistible Voice Online

When customers thinking about buying from your business online, they are always listening out for what your business has to say. Now, of course, your business isn’t literally speaking to customers but in a way it is, because every part of your business brand creates a voice. That voice can tell customers to buy, or it can make them run and hide. It can even make them seek out your competition, forgetting about your company completely! You don’t want that do you/ Of course not, so we need to think about the ways that you can build up your business voice and make it a positive force online. Let’s start off by thinking about social media.

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Getting Social

Now, one of the key issues to consider is how loud the voice of your business is online. Ideally,, you want it to be as loud as possible and make sure that it reaches thousands, maybe even millions of customers online. That’s why it’s advisable for you to set up as many social profiles online as possible.

Some marketers believe that not every social profile is useful for every type of company and this is perhaps true. After all, if you’re selling something like industrial machinery, it doesn’t necessarily make sense to set up an Instagram profile. Or does it?

Actually, it could because you could use social profiles like this to show off the quality of the products that you are selling with some fantastic photography work. This won’t always lead to a big boost in customer numbers but it certainly won’t a hurt. A point to remember about social media is that it’s free. So by committing to this form of marketing you essentially have everything to gain and nothing really to lose.

Of course, it’s not just about the size of your social marketing. You have to make sure that you are also adopting the right tone of voice. It needs to be conversational while still being hard-hitting enough to jump off the page or computer screen and get customers interested in your company.

This is going to be a big part of your business voice. Remember, a lot of customers these days expect companies to engage with them online and commit to the idea of social interactions.

There is one other part of the puzzle when looking at the best way to build up your voice through social media. That’s content. You’re going to be sharing content through social media in the hope of getting your followers to share it and perhaps even attracting the attention of new media. When you do this, it’s important to focus on quality and ensure that the content you share doesn’t take away from the message of your business.

The Heart of the Business

The heart of the business is undoubtedly your website. Think of your business as a body. In this analogy the website is the heart because it’s pumping everything else to different areas of your business brand. Remember the content we mentioned earlier?

Most of this won’t be completely fresh but rather will be derived from an area of your blog or website. Information will flow from your website to various interested parties such as customers, investors and new business leads. As such, your website is a key part of building up your business voice.

We need to start off here by thinking about the design of your website. The design of your website, if approached the right way can say a lot about your company. If you want an example of this, check out a site that has clearly been designed with kids as the target audience. Websites like this are often incredibly creative, colourful, vibrant and often have animations scattered across the page to ensure they keep the interest of those kids.

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What about medical sites? These are often clean, clear with a white background to give the impression of an immaculate hospital. You’ll typically find that content on sites like this is kept neat and doesn’t clutter the page at all.

So, how do you make sure that your web design sends the right message about your business, adding to your voice? You should consider using a web designer such as Imagine That. Web designers like this are known for unique custom builds for businesses that want to stand out on the market. As well as getting the right appearance of the site, these designers also focus on the layout of the content, while continuing to ensure that it is easy to access.

Don’t forget when we talk about sending out messages through web design, we do need to consider what that message is. A key message you want to convey is that your business is always open and available to customers. You can do this, by ensuring that part of your web build is based on responsive design. This will ensure that the website is still accessible, no matter what device customers use.

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You need to look at reviews as well. Reviews add to your voice whether you want them to or not. Customers are always going to look at your business reviews before buying. However, that doesn’t mean that you should shy away from reviews. Quite the opposite, you need to encourage them to review your business, even if it means you get a few negative responses.

You can use any negative complaints to improve your company from the ground up. Meanwhile, positive reviews can boost the performance of your business because customers are more likely to trust the voice of other buyers rather than your company.

The trick is making sure that reviews are part of your voice by using them to your advantage. You can post them on your website, streaming them on a landing page. This will immediately attract the interest of customers and show them that you are a company they can trust.

These are just some of the ways that you can control the voice of your business, both increasing the volume and determining exactly what your business says to your customers.

Killer Reasons Online Businesses Win

If William Shakespeare was alive, his version of Romeo and Juliet might be different. Instead of the protagonist pondering to be or not to be, it could have become to be online or not to be online?

Thanks to the drop in the world economy, companies find it hard to gain a foothold in the industry. Add the decline of bricks and mortar businesses, and you’ve got a full-on crisis. Years ago, no one would be able to foresee the dramatic shift that faces the industry today. Indeed, most people probably thought everything would carry on as normal. In 2017, the only thing that is normal is the internet. And, if businesses aren’t using it to their advantage, they stand to lose a lot. For all the non-believers, these are the reasons why online businesses are taking over.

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Mobile World

The truth is this: the modern world is a mobile one. What does that mean? It means that millions of people use their mobile devices to browse the internet. For the first time in history, the sales of mobile devices are bigger than desktops. And, that has opened a new landscape for companies around the world. The savvy business persons among you will know that advertising to a mobile crowd is different than usual. Indeed, there are changes in processes like creating mobile-friendly sites and developing apps. With the help of these features, a firm can take advantage and increase sales and revenue. Offline companies don’t have the same presence on the web. As a result, they don’t have the tools to market to them effectively.

Global Reach

Mobile technology isn’t only important to customers. It’s crucial for companies, too, because of its reach. In simple terms, a business can keep in contact with its headquarters from anywhere in the world. So, it doesn’t matter where employees are as they’re ready to work. Of course, this fact has huge implications for productivity levels. And, when productivity rises, so does revenue, sales and profits. In the modern industry, it’s vital that company is easy to reach from the farthest corners of the globe. With all the opportunities available, the length of a firm’s reach can dictate everything from growth to expansion. Plus, a business can also localise content anywhere in the world. Reaching new audiences isn’t a problem, but making them take note isn’t easy. Local content, or content which relates to them, is the key to global success.

The Web Is Tailor-made

Sir Tim Berners-Lee has been in the news recently, and when he speaks, the world listens. The creator of the internet had a lot to say, but it was his remarks about evolution which are important. In his view, the internet has evolved beyond anything he or computer scientists imagined. For businesses, this means one thing, and that’s potential. In frank terms, the World Wide Web has become the ultimate place for businesses from Silicon Valley to Timbuktu. For people to make a purchase, customers have to enter the store. An online store is always available 24/7, and it’s only a click away. With the right marketing strategy, more customers can come and go as they please. Business never has to stop on the platform that never sleeps.

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Add Value

There is a lot of ways an online business can add value, from a quick sale to easy navigation. What most people would agree on, though, is that the customer service aspect has hit new heights. In 2017, there is no need even to make a call to a company anymore. Instead, the customer can go online and read the FAQs section. Or, they can contact them on social media and get an instant response. If that’s not enough, consumers can speak to them remotely yet face to face as more businesses invest in video chat tech. Experts like Stackify warn of development problems, but they are to expected. Anyway, they are easy to fix if they businesses spot them early. One thing is for sure: online firms lead the way in the customer service stakes.


Cut Costs

What’s the one thing that business owners worry about the most? It’s the cost of doing business. The sad news is that the majority of bosses don’t have the capital they need to succeed. So, to get by, they borrow money. Still, they end up in a sticky spot because a company always costs more than the initial budget. Although it’s possible to succeed, it’s very hard without the right amount of money. Bosses, then, always have a solution: cut costs. Cutting costs isn’t a great idea in most cases because it can affect the quality. However, online sites instantly reduce the expenses just by exploiting the internet. For one thing, they don’t have to worry about overheads or office space. And, there is no point in worrying about over employing staff. A company can succeed with one person from a home study or a dorm room. If you don’t believe that, ask Mark Zuckerberg.

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Image Rights

Every firm on the web has the right to take their image seriously. The reason for this is that the customers are treating it with respect. The businesses they don’t respect are the ones that don’t have an online presence. It isn’t that they’re disrespectful, but they are suspicious. The internet carries a stigma these days, and that stigma is you’d be mad to avoid such a useful tool. Web-based firms benefit from the way that people view the online vs. offline debate. As a result, their image is a lot higher than it would be without the World Wide Web. Offline businesses can boost their image, or that there is no doubt. However, they face an uphill battle because of the way customers are wired.

Catch Fire

Like Katniss Everdeen, companies can catch fire. Unlike “the girl wonder” from the Hunger Game series, this is metaphorical, not literal. Thanks to the rise of social media, there is the opportunity for businesses to gain mass exposure. All they have to do is go viral and they will be topical in Asia as in America.

Offline businesses struggle to have the same viral impact.

Racing Against The Clock: How To Get The Most Out Of Your Work Day

Does it ever feel as though there just aren’t enough hours in the day? This is a pretty common feeling among a lot of small businesses. The amount of work that goes into creating a successful modern business can make it feel like you need at least a couple of extra hours each day to get it all done. This feeling can have some pretty far-reaching consequences for your business as the work begins to pile up and you seem to have even less time to deal with it all. Fortunately avoiding this problem is actually easier than you might think. You just need to remember that famous phrase, “work smarter, not harder.” With that in mind here are some simple ways to make the most of each work day.

Always stay connected

It’s pretty much a fact of life at this point that a great deal of business is done online. The internet is now a permanent fixture of all of our lives, from customers to CEOs. No matter what kind of business you’re running, you’re going to need to be connected to the internet. Usually that connection will have to be pretty much constant as well. Problems with the internet connection have resulted in some pretty disastrous consequences for plenty of businesses in the past, causing massive halts in productivity. The best thing you can do is to invest in a leased line, which will allow you to maintain a fast, constant connection at all times, even connecting various offices across the globe.

Plan each day

One of the biggest ways that companies tend to waste time is that they don’t make clear plans for how each day is going to spent. A manager might have a vague idea of what each employee needs to do and what the general tasks for the day are, but they tend just to leave it at that. Instead, make sure that you’ve got a very clear set of goals for each day with a clear plan for how you will achieve them. Make sure those plans are clearly explained to every member of the team and that everyone has well-defined instructions. Of course, it’s important that you’re able to be flexible in the face of any problems, but if you have a plan, any roadblocks will be that much easier to deal with.

Leave work at work

This one might seem a little counter-intuitive. After all, if you’re using every moment available to you, surely you’ll be able to get more done, right? In fact, if you’re using your free time to focus on work as well, you’re much more likely to burn out. If that happens, you will end up being unable to put the kind of energy into each task that your business needs. In the worst case scenario, you could actually end up needing time off to recover, which can have some serious consequences for your business. The best thing that you can do is to leave work behind when you leave the office at the end of the day. That way each morning you can come back refreshed and ready to face whatever the day might throw at you.