Here’s How You Can Make Running Your Company Less Stressful

Running a business is no walk in the park, and to get things off the ground really does take blood, sweat, and tears. However, as a business owner, it doesn’t have to be all work and no play. Once your company is established and doing well, you should be able to take more of a backseat and run things from the top instead (rather than burning the midnight oil night after night).

Here are some of the ways you can become a more relaxed business owner and make everything much less stressful.

Outsource Specific Areas of Your Business

When you keep all of the elements of your business in-house, it puts a lot of pressure and responsibility on you. You have to make sure that everyone is doing their job correctly, and even when you’re running things from the top, this can be a big task. Outsourcing to different companies takes a weight off your shoulders.

You ensure that everything is being done correctly and to the best standard, but without having to oversee the process. You could look into everything from outsourcing payroll, finance, blog writing to IT consulting for businesses. Not only does it mean less hassle for you, but can also work out cheaper in the long run too. Hiring, training and interviewing new candidates all costs time and money. Plus, if you keep things in-house and they’re done incorrectly you could end up with a fine, penalty, lawsuit or even prison sentence!

Get the Right Employees

Once you have outsourced the areas which you don’t want to deal with in-house, focus on getting the best employees to run the remainder of your business. They should be reliable, motivated and incredibly hardworking, they should want the business to succeed and do well as much as you do. You can attract employees like this by making your company an attractive place to work. Offer them great benefits such as medical, dental, retirement and disability plans.

Offer a good wage based on their experience, and the right tools and equipment for them to do their job well. This could be anything from a company smartphone to a company car. If your business stands out above others who are recruiting, you’re more likely to snag the very best people who are perfect for the job.

Automate Where Possible

Finally, automation using business software can help your business me much more efficient. It can allow you to hire fewer workers, and get what would have previously been tedious manual tasks done in a flash. You can get everything from collaboration software to customer relationship management software and more — do some research and work out what’s best for you and your business. Automating tasks allows you to put your staff to their best use, instead of having to spend hours manually going through things that a computer is capable of in seconds.

Do you have any tips for running a business without the stress? What would be your advice to a company owner who’s currently trying to do it all?

4 Ways to Simplify Your Business Operations

In the same way automating your business is a surefire way to improve efficiency, simplifying your operations is a surefire way to fine-tune what you are doing. Anyone who helms a business – or even works nearer the top of the food chain than the bottom – will know full well what the reality of day-to-day life is like. You get in early to make sure you can get a jump on the day and really tackle the bulk of your to-do list, only to get tied down in the nitty-gritty just like yesterday, and the day before yesterday.

Stacks of paper that need your signature, IT issues that you can’t solve because your head of IT is on annual leave, last-minute meetings, an unexpected call from a major client. Putting out fires is all you get done and it is frustrating.

That is why we have come up with some very simple steps you can take to simplify your business and make it run so smoothly you’ll be able to get done exactly what you intended to get done.

Image Credit: Pexels

Hire More Strategically

In this day and age of high employee turnover, there is a need to make your process more streamlined so that you can hire sooner, hire smarter and get back to work. What’s more, it just requires being selective. The best way to do this is to adopt the use of an online application form and then have elimination criteria that relate to education, salary, experience and scheduling.

Lease Out a CFO

A bookkeeper is fine up to a point, but as soon as your bottom-line starts to grow you’ll spend more time nurturing them than you want to. That is why renting an experienced and sophisticated chief financial officer (CFO) is the way to go. Yes, this is expensive. But if they only come in a day a week, get what they need to get down without having to check with you and teach you how to make more profit than that has to be better than a junior accountant that is a little too hesitant to do anything.

Outsource the Two Functions

Human resource (HR) and information technology (IT). These are two huge functions that you don’t need the hassle of. There are just far better ways to spend your time. When it comes to IT support, using someone like Forsythes Technology will take the stress out of your day, even when there is a computer problem or a staffing complication. As for HR, most business leaders spend a third of their time involved in payroll and benefits administration. A third. That is unnecessary. If you only outsource two functions, these should be it.

Enjoy Unplugging from Technology

Every morning, for one hour, completely unplug from all technology. No internet connection, no phone calls, no gadgets, no mobile phones. This will stop you from being so reactive with your time and allow you to be proactive with your to-do list. It is possible to work unplugged for an hour, it is just a matter of choosing to do so. Once done, though, you’ll feel like you’ve achieved something with your day, which is a great way to start.

When A Bit Of Data Finding Can Save Your Business

We live in a highly digital age. For businesses, one of the major advantages this has offered is the sheer amount of data that you can gather if you want to use it. Knowledge is power, as they say, and to a business it has many applications. We’re going to be looking at three ways you can use the knowledge you gather to improve your business, from its image to its operations and beyond.

In marketing

Naturally, when you think of businesses in the digital age, the transformation of the marketing landscape is one of the first things you think of. But it’s not just because you can potentially reach so many more people. The knowledge you can learn with these strategies, through taking a closer look at your competition and the data you collect from your customers can help tremendously. You can learn just what the competition is using that’s most effective in the market, as well as spotting the niches they’re not focusing on where you can put your own marketing emphasis. By reviewing your own data, you can see which content and promotions are working most effectively while trimming off those that aren’t working at all.

pexels-photo-26799
Image Credit: Pexels
In conversion

Marketing is only one step in the life-cycle of a customer, of course. After you get their attention, you want to complete the sale. Online, particularly in ecommerce, this means taking a look at your site. Web page analytics can give you an in-depth overview of which pages your users are using most and which internal links they’re clicking. Figure out what these pages and links offer and how you can replicate that same appeal across the site. If you have a search bar in your site, then look at the queries made through that, as well. This way, you can get a direct look at exactly what your customers are looking for. It might even help you spot some ideas for products that you’re not yet providing if there’s enough of a demand for it.

pexels-photo-40120.jpeg

In productivity

A smart business doesn’t only collect information about its customers and its competition. A smart business also takes a more in-depth look inside. Productivity and efficiency are essential to the success of a business. Monitoring your employees’ productivity can help you improve it. You might think it’s about finding which employees are lazy, but most often it’s about improving the tools they use to do their job. Using data to see which tasks slow them down, then automating them or using different processes to do them quicker and establish those methods as the rule from now on. That’s called systemisation and it’s helping businesses keep running smoothly all over.

A better and bigger public image. A site that can convert a lot more customers. A team that gets more done with their working day. These are just three of the opportunities that can be capitalized on with a business that’s focused on gathering data. Don’t underestimate the impact that a closer look at the numbers can have.

The Little Things That Can Make A Big Difference To The Success Of Your Business

Are you adamant that your business is going to be a success? If you are, you’re not alone. Each week, thousands of new companies launch, with each new business owner sure that their brand will be the next big thing. Business is all about understanding what’s important and what isn’t. The problem is that there are a lot of ‘small’ things that many entrepreneurs dismiss as being unimportant. When actually, they can have a big impact on the success of your brand. To give you an idea of what these are, below is a list of some of the little things that can make a big difference when it comes to how successful you are.

6207325766_39ef222663_b
Image Credit: Flickr
Your company website

Everyone knows that a website is one of the most crucial tools for a business. What not all entrepreneurs are aware of, however, is how important the design and layout of the site is. If a website runs slowly, is confusing, and is complex to use, it puts people off. If this is the case, you’ll lose customers to companies with easy-to-use sites. That’s why it’s so important to get your company website right. Before you launch it, get some outside opinions on your site and how it works. Take note of any feedback to ensure that your website is as effective and easy-to-use as possible.

The payment processes in place

If the payment processes that you have in place in store and online are complex, again it will put people off. You need to ensure that not only are your payment processes simple but also that they are inclusive. For instance, PayPal has become a popular payment method, so it pays to have this as an option on your website. You could even offer it in store, all you’ll need is a PayPal card reader. These are a fantastic tool to have, especially as they can be used anywhere. So whether payment is being made in-store or while at a business meeting, it’s quick and simple. Many startups avoid allowing payment made via credit cards because of the added cost that comes with it. However, by investing in credit card processing, your company can accept payments from any card. This will increase your chances of success, so it’s something that’s more than worth doing.

How you reward your customers

Many businesses don’t even consider rewarding their customers when they first launch. However, although a small thing, rewarding customers means that they’re twice as likely to buy from you or use your services again. So offering a reward scheme for your customers is definitely something that’s worth considering. The best reward schemes are the ones that encourage clients to keep coming back. Such as the ones that give money-off coupons and custom-made deals and discounts, and so on.

So there you have it, a guide to the little things that can make a big difference to the success of your business. If you want to ensure that your business has the best chance of becoming a prosperous brand, take note of the tips and suggestions above.