Master the Art of Attracting Visitors to Your Website

It doesn’t matter whether you’re a large conglomerate, a small business or a sole trader, it is vital that you have a well-functioning and fruitful online presence that results in leads, sales and the formation of a loyal customer base. Your online persona is a representation of you as an individual, your company, brand and the service that you offer. The consumer of the twenty-first century is savvy and wise, unwilling to fall for the hard sell or a flash in the pan promotional offer. You need to work on developing your brand to make your company the market leader within your industry sector. Take a look at how you can attract visitors to your website using these simple tips.

Aesthetics Drive Traffic

If you have a bog standard static web page a la Geocities, the traffic will not flood to your site. Your website needs to be well crafted, dynamic and interesting to the eyes of the viewer.

At the same time, it’s important not to go overboard to formulate a platform that is very much style over substance with reams of images and video but little explanatory content. You need to find a balance.

If you’re an accountant who specialises in providing a bespoke service for contractors, you need an air of professionalism, a muted formal tone and you have to demonstrate why your service is head and shoulders above the competition.

Search Engine Optimisation

The ever elusive SEO is a skill that many have a basic knowledge of, but few have mastered. SEO is vital in securing your website’s place amongst the Google ranks. If you provide IT solutions to small inner city businesses, your keywords need to reflect that and make your website appear on the first page of the search results.

On the other hand, what attorneys need to know is that it’s their website’s visibility that will be the number one source of potential new clients, so the SEO methodology used needs to be specific to the legal sector. By outsourcing your SEO, you’re tapping into an expertise that is not available in-house and creating a website that will generate leads for your company.

Image Credit: Pixabay

The Power of Social Media

As well as astute SEO and a well-designed website, you need to ensure that your social media accounts are updated and relevant. By posting to your Twitter feed daily and providing links to the latest posts on your blog on your Facebook page, you’re showing potential clients your company’s dynamism. Everyone is attracted to the company who keeps their social media accounts current.

It’s vital that you find an appropriate voice for your company and that you communicate to your customer base via high-quality content. This translates to something that enriches the readers’ lives and something that they will share with their followers and friends on social media.

The twenty-first-century word of mouth marketing enables you to reach more people than you originally intended.

The days of setting up a website, launching it and sitting on your hands while you wait for the hits to stack up are long gone. By being proactive with your website design, SEO and social media, you can increase traffic to your website and strengthen your foothold within your industry sector.

5 Reasons Why No One Is Visiting Your Website

Having a website is essential to any business nowadays, but simply having a site doesn’t always guarantee visitors. Here are a few reasons as to why you may not be getting the traffic you deserve and how you can make changes to entice people over.

Your web address is putting people off

Your web address doesn’t have to shout what your company is about. However, it does need to be memorable, easy to type, and easy to read. Your address shouldn’t be over three words and you should try to avoid using numbers as replacements for letters.

Like a ‘1’ instead of an ‘I’, so that people hearing your website name out loud can easily search it. You should also make sure that it has no other unintended meanings — for e.g. ‘Teachers Talking’ becomes ‘teacherstalking’ that could be misinterpreted!

Your search engine rankings are low

If people are searching for your service on Google and your website doesn’t appearing until the tenth page, it’s unlikely you’ll get many visitors. Investing in a marketing company that offers SEO (Search Engine Optimisation) could be a way of getting your website to the front page. This will increase your chances of people seeing your site and clicking on it.

You have no other web presence

Search engines aren’t the only way people discover new websites. In fact, there are a multitude of other places where people may be able to stumble across you. You could create a Facebook page and share your website there. You could get somebody to blog about your services and link your website in there. You could even pay another company to promote your website on social media, blogs, and all other channels. And of course you can pay for internet ads, which will direct people who click on them to your website.

You’re not promoting your website offline

Just like your business phone number, you should be advertising your website everywhere you go as a means of contact. This should include flyers, business cards, branded items such as pens, t-shirts and newspaper ads. If you’ve got a company vehicle, you can even get your website branded on the side. Many people now have smartphones and can connect to the web wherever they are — don’t waste the chance for someone to look you up online.

There’s little reason for visitors to return

You should be not only trying to attract first-time visitors but also previous visitors. Someone looking for the right company may want to do their research first and look at several websites first. You want yours to be the most memorable and alluring, which means taking the time to get your website professionally designed.

If people click on your website and it looks cheap or tacky, they may immediately click off and look elsewhere. A professional website should emphasise the fact that you’re a professional company. Like a storefront, the front page should also implore people to explore its contents, so make sure all pages and information are easy to navigate.

Why Your Site Can’t Keep Hold of Its Visitors

Whether it’s for a business or personal branding, a website can be one of the professional’s most valuable tools. But only if it’s being used right. You want people coming to the site, whether it’s to buy something, get information, or even to explore and learn. But the analytics is clear. Your site isn’t retaining anyone for more than a click or two. Why is that and what can you do about it?

Why Your Site Can’t Keep Hold Of Its Visitors

Whether it’s for a business or personal branding, a website can be one of the professional’s most valuable tools. But only if it’s being used right. You want people coming to the site, whether it’s to buy something, get information, or even to explore and learn. But the analytics is clear. Your site isn’t retaining anyone for more than a click or two. Why is that and what can you do about it?

It’s not clear what the site is actually about

This is one of the biggest problems for personal branding sites in particular. People don’t just want to hear about who are you. They want to see what you do and for you to present them with the purpose of the site. The front page should be only about making it clear why they want to stick around. If you have linked them through an ad or a link about a specific part of the site, then make sure you have a landing page for that purpose, too.

The path of the user isn’t your first concern

Websites have the habit of becoming vanity projects. Your website shouldn’t be about “look at me and my business”. You have to think about what use the visitor has for it and how its layout and their trip through the site could make them happier.

You’re designing for the old internet

That’s if your visitor can even access the site, to begin with. Yes, once upon a time the personal computer might have the only way to visit a website. But failing to use responsive web design services to make your site fit to mobile devices is now a fatal mistake for online businesses. How many potential customers or subscribers could you be turning away because they followed your link to a site that doesn’t work on their device?

Your site is too slow

Even if the site works, does it work well? You have to consider the speed of the site. What web hosting options are available to you and what can they reliably handle? You can do well with a low-end web host, just by making sure you’re not overloading the site with images and videos that make it all the harder to load. Either scale your intentions for the site to the host’s capabilities or go for a host that can handle more.

Crown your content

Besides how the site works and how the user explores it, you have to consider the “meat” of it. That is content. People come on the site to read and to see content when they’re not buying something. Refreshing that content means that repeat visitors always have a reason to keep coming back. Meanwhile, typos and other errors make the site look like an amateur effort. There are a lot of content improving tools that can make sure those errors never get to the site even when they escape your notice.

Retaining visitors means putting the visitor on the focus first and foremost. They have to be able to use the site without frustration, to understand it, and to have access to great content. If you don’t have those, then it’s clear that your site will never be able to keep visitors interested.

Your Love/Hate Relationship With Google

When you run a website online, Google is either going to seem like your greatest ally or your worst enemy. But that all depends on the decisions you make when marketing your business. It can also be affected on how well you know the search engine giant. Google knows what you need, do you know what Google wants? The answer is probably no, but it’s never too late to find out. Let’s look at some of Google’s loves and hates so that you can understand how they impact your business website.

Google Hates Clones

You might think that you don’t have any copies of your site pages online, but you’d be surprised. Often, with each different source the name for the site page changes. So, from one source it might be abc.net.au and another could be http://www.abc.net.au/. It’s the same site, but due to being reached by a different source, there’s a separate domain. The issue here is now Google doesn’t know which one to focus on. Which one do you want to rank? That’s why you should work to tell Google which is the most important and change the copycats accordingly. Do this, and you’ll definitely see a lot more success with your ranking online.

Google Loves Fresh Content

If your site has fresh content, you’ll probably be adding posts, articles and media to your site on a daily basis. Google loves sites that are constantly changing and evolving. But it’s not looking for little changes here. It wants to see large, sweeping gestures that have a real impact on the site in question. Companies such as Local Digital can help you make this gesture with the content that they can create, produce and release for you. Don’t forget, if you are releasing new content on your site, it has to be high quality. If you don’t ensure this, you might find that your site earns a Google penalty and you definitely don’t want that.

Google Hates Sloppy SEO

If there’s one thing you must be aware of about Google it’s the opinion it has of SEO techniques. Google is aware and understands that sites need SEO to rank in a competitive market. But it also wants any SEO tactic that is used to be subtle, and it should not impact the quality of the site in any way. An example of this would be stuffing a piece of content with links. If it becomes unreadable or no longer makes sense, Google is certainly going to have a problem with it and so will you.

Google Loves Great Designs

Ultimately, Google is most interested in the experience of users online (UX). Their aim is to ensure that high ranking sites are designed to a high-quality level and offer great content. One of the ways Google does this is by looking at the duration that customers spend on a site. Generally speaking, if users are clicking on and back off your site in minutes, you are going to have a low ranking online.