How to Get Your Business Trending On and Offline

You want people to be talking about your business; it means that people know you exist and that they’re interested in what you’re selling. But how can you start the conversation surrounding your as-yet unknown business? Having a business website only works if you get enough people to promote your posts, and visit your site in the first place. Fortunately, if you’re creative enough, you can gently turn your business into the main topic of conversation with these simple solutions.

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Get involved in the community

If you’re planning on opening a local business, then you need to get the locals talking about your new startup. The best way to do this is find out whether there are any upcoming events where you can hire some booth space. This is perfect solution if you’re offering food or physical products. You have a chance to give the public a taste of your services, and offer them a discount when they come into your establishment.

Alternatively, you could do some fundraising for a local charity and get your customers to support you by buying your products. Anything that gets your business involved in the community will let the locals know you exist, will establish you as a new contributor to local events, and it will indulge their curiosity about your startup.

Kickstart conversation on your website

A website is not just a place to host your business online; if you use it correctly, your website can get people talking about your business and services. If, for example, you’re using your site to establish yourself as a health and beauty expert for your new beauty salon then you might be writing blogs to give your customers self-care tips for healthy nails, or advice for easy daily exercise.

You could write engaging blog posts every day, but to get people talking about them you need to kickstart the conversation. To do this, you can hire someone to write forum posts or blog comments on your website, and hopefully this will encourage customer interaction and some friendly debate.

Furthermore, you can also take the discussion to your business’ social media page to include a wider audience. The more people you have talking about your services, the more likely you are to get a new customer to buy what you’re selling.

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Run promotions

Everyone loves bargains and giveaways. If you’re offering services to your customers, such as coaching sessions, or beauty treatments, then offer limited time discounts, or a free session if they recommend a friend.

Once you’ve peaked their interest at local events, you can start a loyalty scheme for your small shop by creating membership cards and offering special discounts for cardholders. You can also get people interested in your products by offering 2-for-1 discounts, limited edition products, or other exclusive offers.

But the best way to encourage people to talk about your business is by offering further discounts if they recommend your services to a friend.

Any way you can keep the conversation going is beneficial for your business.

Why You Should Get Your Business Involved In Fundraising

Becoming an entrepreneur takes a positive mindset, unrelenting drive and that all important money-making idea. Once you have established yourself within your industry sector and you have brought a viable product to market, you may have grand visions of expansion and driving up profits. Becoming a market leading business enables you to reside in a privileged position at the top of your sector and gives you a solid foundation from which to unleash the next part of your business vision. However, you could also choose to use your position to give something back to the community in which you are based. Here’s why fundraising for a local project is an activity worth considering.

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Forging Community Links

As a business, you risk becoming detached from the area in which you are situated. It’s vital that you know what is going on around you and foster a positive relationship with the locals. If you are planning on building an extension to your premises, you don’t want to risk alienating the local community or risk having them scupper your plans by protesting to planning departments.

It’s vital that you are able to communicate with the locals and show them the benefits of having you around. The best way to do this is to organise some fundraising activities, using your network of contacts to set up events that will raise money for the local school, contribute to the building of a new hospital ward or support armed forces charities to aid local war veterans living close by.

Your reputation as a responsible, ethical and fair business will also be enhanced.

Corporate Auction

One of the most lucrative and simple ways to raise money for a good cause is a corporate auction. You can invite all of your contacts who will see this as an opportunity to network and enhance their own company reputations by bidding on a few lots for charity.

It makes sense to employ a corporate event planning specialist to take care of the logistics such as the catering, the decor, and any transportation requirements. This way you can get on with sourcing auction lots and filling the room full of bidders with cash laden pockets.

Encourage your colleagues, suppliers and fellow business leaders to contribute to the good cause on the promise of some free promotion. If you are a regular down at your local golf club, see if they will contribute a couple of free lessons with a pro or a golfing weekend away. They will see the giveaway as an astute marketing ploy.

If you use a particular restaurant as a business meeting hub, there is a good chance that they will throw in a luxury candlelit dinner for two and some free champagne as one of your lots to keep your business and develop their own customer base.

Find yourself a great auctioneer. This could, of course, be you or you can employ a professional to work his or her magic and drive up the bidding. Corporate auctions are great fun, allow people some rest bite from the stresses of work, and can raise lucrative amounts for worthy causes.

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Bake Sale

You may want to go down a more informal route of fundraising to get the local community and your staff team together to work for a common goal. By setting up an event like a bake sale, you can encourage everyone in your company to show off their culinary prowess to then sell their iced buns, chocolate eclairs and red velvet cupcakes to the locals.

Getting out and meeting the people in your community will show them that you are human and not the giant corporate beast with three heads that they had envisioned.

Something Internal

If you’re not quite ready to meet the community but still want to embark on some fundraising, consider setting up a sweepstake. Think about a sporting event that may be coming up like the football World Cup or the Super Bowl and allow colleagues to purchase a team at random. This money goes into a pot ready to be split evenly between the winner and the local community project.

Being a responsible business that forges links with its community is a good way to enhance your reputation and be seen in a positive light by customers. But more than this, it is simply the right thing to do when you find yourself in the fortunate position of leading a successful and thriving business. Choosing to give something back to the community may be one of the best decisions you ever make.

3 Ways for Small Business Owners to Engage with the Community

As a small business owner, it is vital to engage with the local community. Your company has a number of unique traits that makes it integral to your community. This includes the fact that you are dependent on the local economy, you are locally minded, and you are more personal than large businesses. As such, you will likely offer a more personal experience to local customers.

By engaging with the local community, you can create a relationship that is mutually beneficial. Not only will you give back to the community, but the community can support your company too. So, let’s take a look at the different ways to engage with your community.

Get involved in community projects

The best way to show that you care about the community is to support projects in your local area. There are bound to be various projects you can help in the form of sponsorship or hosting fundraising events. One of the best options is to assist with brick fundraising projects. Fundraising Brick is the answer to any community project involving building a wall, church, school, library, or any other type of structure or building.

The idea is that people buy bricks to contribute to the project. You could buy a number of bricks, which have your company’s details engraved on them. This is a great way to help with a community project while also getting your brand name out there in a positive manner.

Become a community board member

Another option is to become a community board member. It is likely that there is going to be at least one major community board in your city that is relevant to you. You should have no problem getting yourself on the board if you are committed to getting involved. This will enable you to connect with similar professionals and company owners in the area while also supporting the community too.

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Attend local events

One of the best ways to become more involved in the community and gain brand exposure is to participate in already existing local events. Most cities, towns, and even villages, have parades, festivals, and other events that bring everyone together. You can attend these events in a number of ways — of course, you can simply turn up and talk to people, but you could also get more involved by hosting some type of contest or setting up your own tent.

Not only does this give you the ability to attract people to your brand, but you can create a blog post about your attendance to add to your SEO content. This will improve your social followers while also giving you higher local relevance for search engine optimization.

All in all, getting involved with the local community is important for any small business owner. From attending local events to getting involved in community projects, use the three suggestions that have been mentioned above to get started, and you will find that you are able to give back while also benefitting your business in the process.