It Pays to Be Pedantic: Small Business Tips for Your Brand

As a business owner, you’ll have an excellent understanding of how your presence online can affect your sales and profit margin. It’s the perfect time to grow your ecommerce brand or company online. However, there is always going to be more competition, and you’ll need to keep up with your peers, and ideally exceed what they’ve achieved. You might think that you’ve done all you can regarding your website and social media platforms, but there are always the little details to focus on, that can help to make a significant difference. Big or small your company is, you want each area to be working hard for you, and bringing in a growing number of consumers.

If a visitor has a negative experience on your site, there are so many others to choose from that they’ll simply click elsewhere, and you’ll be quickly forgotten. Just like a physical store, you need to focus on drawing people in, impressing them when they arrive, and ensure they both return to invest in you and recommend you to others.

If you’re at a loss as to what more you can do, you’ll need an in-depth look at your online environment and start working out how each detail can improve for your company’s success. The following are some tips, ideas, and advice for those looking to be a little pedantic about their business so that competition is less of a worry.

Grayscale Photo of Computer Laptop Near White Notebook and Ceramic Mug on Table

Hard-working Content

Your first port of call should be your content — ask yourself if it’s working hard enough to bring in new traffic and ensure that you’re sitting where you want to be in Google rankings. It might be time to invest in a company who can help to hone your content creation, so look at sites like Webgator SEO agency to see how they can assist you in getting a much-needed boost. Just like anyone working for you, you want your content to be consistent.

Consistency will help to ensure that you’re appearing where you should in consumer social media feeds; stick to a rigid plan and utilise your analytics so that you’re posting things at the best time to reach your audience. Set a tone for your content. Your brand identity should shine through your words and images, so always keep this in mind when uploading.

Image Credit: Pexels

The Personal Touch

Customers often get sick of mass, spam-like emails arriving in their inbox (or heading straight to their junk mail). Therefore, it might be worth taking a look at your list of customer contacts, gathering their information and data, and utilising it to create individual emails and a more personal touch when they’re contacted.

Aside from their name, you can use the items they were looking at to create a reminder email, or install the software so that pop-ups become a gentle push to bring them back to your site. Special offers on their birthday and other touches will help to give you a physical store feel, and you’ll build customer trust and appreciation.

It’s hard work bringing new visitors to your site, but it’s worth investing in so that your business can develop and grow.

Many Hands Make Light Work: Accepting a Little External Input When Crafting Your Website

As a small business owner, it can be extremely easy to become territorial over all aspects of your company. After all, that’s one of the reasons you became self-employed in the first place, right? You want freedom to pursue what you want, craft your own ideas, and develop your own brand. However, every now and then it’s a good idea to let others lend a helping hand. As the old saying goes, many hands make light work.

This rings true in particular when it comes to setting up a webpage. A well crafted website can help you to launch your business into the ever-expanding world of E-commerce, exposing you to customers on a potentially worldwide level, opening your store up to access at all times of the day and night, and giving you space on the smartphones that so many of us tend to have our heads buried in most of the time.

So you want it to be the best that it can possibly be. Here are a few areas that others can help you out with to give you the most admirable results.

Image Credit: Pexels

Web Design

If you want to succeed in ecommerce, you’re going to need an eye-catching website. This is your base. The place that customers will come into contact with your brand, its aesthetic, and the products and services that you have available. Make their experience memorable.

Rather than using the same old same old web page layout, collaborate with a web designer who will be able to create a site that is easy to navigate, has easily accessible links to important brand information such as returns, sizing, shipping, and terms and conditions; and options such as mailing list signup and contact forms.

Graphic Design

Sure, you can use stock images. They’re free, simple to source, and will do the job. But since when did you ever settle for average? Whether you’re looking at something major like a new logo, or more small-scale like an illustration for a blog post, a reliable graphic designer will be able to hook you up with whatever it is that you may need.

Not only will they be able to put your ideas directly onto paper (or screen), but they will also be able to offer sage advice regarding what works and what doesn’t. They’ll have seen many businesses come and go in their time and can give you a little insight as to what styles will best suit your brand aesthetic and what types of images to avoid.

Content

You want your content to stand out. So many sales sites have such similar product descriptions, blog posts, and images. Try to do something a little different. Employing the help of a photographer and copywriter will ensure that your web page content pops! Not only will it be more memorable (encouraging customers to revisit pages), but it will also encourage sales.

Remember that you can’t do absolutely everything! That’s where self-employed freelancers can come in to help out with one-off jobs. Make the most of their creativity and expertise where you can!

Upgrading from Blogger to Entrepreneur with These 4 Tips

Anyone can have a blog and some people might even be fairly successful bloggers, whether “success” is defined by the amount of subscribers they have or how much money they make from their content. But there is a huge leap between being a blogger and blogging for a living. It’s not just about the number of hours you put into your business. If your website is gaining a lot of interest and you feel confident about taking the next step, here are a four tips to help you upgrade from casual blogger, to entrepreneur.

Image Credit: Pexels

Sort out your finances

Even if you’re not quite ready to quit your day job just yet, it’s a good idea to check on your financial situation before you attempt to become a full-time blogger. If your position is not so secure that you can afford to be without a guaranteed income for a while, it’s best to make a slow transition to your new career.

However, if you have a big enough safety net to get you through a few months, you’re confident that you can increase your blogging income fairly quickly, and you’re happy to take that leap of faith, then go ahead and take the plunge. Neither one of these options is better than the other; it’s more about what’s the right move for you.

Check your hosting platform

When you first started blogging, you might have been content to have a functioning hosting platform free of charge. But if you want to seem more professional, it might be time to pay for a website that doesn’t end in “wordpress.com”.

To get your research off to the right start, you need to read MangoMatter’s managed WP hosting page reviews. This will give you a better idea of which platforms offer the best support, cost, bandwidth, disk space, and are more popular with users. Don’t be afraid to go for a hosting platform that offers better templates and layouts; you might have done well with a simple blog before, but now it’s time to step up your game.

Image Credit: Pexels

Increase your presence

You’ve already established your brand, and you’ve generated enough interest to consider doing this full-time. Most of the hard work is already complete, you just need to appeal to a larger audience. Reach out to other bloggers and ask if you can collaborate on a project, or get in touch with retailers an offer to promote some of their merchandise through affiliate marketing.

Create a page on Facebook, and separate profiles on Twitter, Instagram, or anywhere else that might be relevant. You’re no longer promoting your hobby on your own social media pages, you’re promoting a business that needs its own platform.

Improve your content

Content is king; it’s what got your readers interested in your blog, and it’s what got you into your current position. Now it’s time to step up your research, style, and topics for a fresh audience. The more successful you get, the more your content has to improve.

The Website Is Your Queen but the Content Is Your King

Making the most out of your digital presence is essential if you want your business to work for you. But, while your website will be your queen bee of your business, the content you feature online will always be your king. You may be thinking why? Surely your website does all the talking anyway, right? It is, after all, what potentially drives sales to your business. However, it is actually the content you include on your website that can be the defining achievement of your website. So this is why your content is king and how you can make more use of the words featured online.

Image Credit: Pixabay

The keywords you use for descriptions and web pages

It is all well and good having a website full of images, and while that can be great for your website, it is also important to ensure that the words you use are relevant to your website niche and industry. Keywords can help with SEO.

If you find that you’re not sure about the best way to handle this sort of content, then it is worth seeing the help of an SEO agency E-Web Marketing. Focus will be placed on driving traffic to your website. The keywords help to ensure that the search engines will see your site as a credible result for a question or search terms someone has put in.

The recognition it gives your brand

The content you use can give your brand the recognition you’re craving. Content that is full of spelling mistakes and grammar errors may give the impression that your company or business is not reputable. That there has been no care taken into the publication of your site. If you want your brand to have recognition, then make sure you take care of the content you produce, and how it appears on the screen.

Image Credit: Pexels

The blog posts that could go viral

Blogging is a great way to help drive traffic to your website and home page and surprise it involves content more than it does anything else. So make sure that you use blogging as the tool it is designed to be. Ensure that the content you produce is engaging and informative, and you may find that the blog you write goes viral. Which will work amazingly well for your business in regards to your website.

The authority it gives your website

Good content helps you increase your domain authority which helps improve your ranking and position in search results online. So it’s important to ensure that your content is quality to help readers and customers come back time and time again.

The trust it gives your potential customer or client

Finally, a decent website enables a customer or client to trust your business and establishment. If the content is informative and correct, then a customer feels inclined to do business with you. Bad content, mistakes and incorrect information could mean that someone is put off.

I hope that this helps you to see that the content side of your website is very important to your business and company.

Avoidable Errors That Can Derail Any Business Event

Throwing a business event is always tough, whether it’s the first or the 20th time. You’re opening your business up to unknown eyes, hoping to gain attention, new customers, and potentially free advertising via friendly local media or the web and social media. Of course you’re going to be stressed.

Whether it’s a launch event for a new product or a charity drive, you’re going to have your work cut out to ensure the entire shindig goes off without a hitch. It’s important to focus on the aspects of event planning that you should be doing, but what about the things that you shouldn’t? Let’s explore a few — absolutely avoidable — errors that businesses have a tendency to make when they plan an event. Learn from their mistakes, and you can be sure yours won’t fall into the same problems.

Image Credit: Pexels

Being Too Restrictive on Budget

If you’re going to throw an event then throw an event.

Yes, you’re a business owner; you’ve always got one eye on the bottom line and you endeavour to save money wherever you possibly can. However, a cheap event is always going to look like a cheap event. Do you really want to be bringing together potential customers, fellow businesses, and potentially even a media presence to make it obvious that you’re a cheapskate?

Obviously, don’t go crazy with the purse strings, but don’t damage how good your event is by being too parsimonious for your own good.

Image Credit: Pexels

No One Shows Up

We’ve all had moments where we say that we absolutely will attend an event and then we don’t. That’s bad enough on a personal level, but when it happens to you as a business owner, then it’s a real problem. If you’ve invested a lot of time and money into organising an event, then you’re going to want to have guests there to enjoy it.

There’s no way of getting around the fact that, sometimes, people will say they are attending – and then not show up on the day. However, with good event management software, you can at least stand the best chance of keeping track of who’s coming or going.

By taking details of confirmed attendees, you can drop them a quick call 24 hours prior, and ask if they still plan to go. If they do, great. If they don’t, keep a backup list of potential guests that you can turn to fill their spot.

Too Little Content

Most business events will center around a presentation of some sort; which is fine. You’re not hosting an event to allow everyone to have a good time at company expense; you’re doing it for promotion.

If there’s nothing but the presentation, however, then you’re going to have bored and listless guests. Stand up comics or even bands can be a great way of breaking the ice, allowing your guests to mingle and enjoy themselves – outside of your hard sell.

By avoiding the above, you can be sure that your event is one to remember — for all the right reasons!

Are You Effectively Using the Internet to Get Ahead?

You have a lot of tools available to you, if you’re in the business of, well, anything! However, just having a whole bunch of tools to use isn’t going to get you anywhere fast at all — you need to actually use the tools you’ve got in the right manner to succeed. You wouldn’t use a saw to drive a nail into wood, would you? No — not if you weren’t very desperate to drive that nail in!

Image Credit: Pexels

Not using your tools and techniques in the right way is one thing – but ignoring your tools is another thing. Every business has an almost endless toolbox available to them thanks to internet connectivity. However, these tools can be looked over — that’s not right, especially if these tools are the right tools for the job. If you are a business owner with any sense at all, and if you don’t mind us saying, you look to be just that – then use your tools. Using the wrong way could be holding you back.

That goes for your use of the internet. Use of the internet needs to be done with finesse and delicate technique. You can’t simply slam your message home, it needs to be presented articulately. You do this through your branding and months of hard work, getting that message out there with social media.

You’ll see brands that puts out offer after offer into an endless void, but do you think anyone is actually paying any attention at all? You need an active audience, so find ways for them to get involved — otherwise, you are just wasting your time.

Not everyone will want to hear what you’ve got to say if you’re constantly regurgitating the same message. Be smart and make your decisions based on the data that you should have available to you through audience research and analytics.

Image Credit: Pexels

What about your website? Is it just a bland business card that you keep purposelessly updating, or is it something special? If it’s the former, turn it into the latter via slick design, creative copy, and fantastic, engaging content.

Don’t just shout into the ears of your audience, but pique their curiosity and grab their attention. Avoid the void! Websites need space as well — and if you are doing things right and moving up, you’ll run out of hosting space if you aren’t careful.

If you need a tip, here’s one for free. Consider using Hosting Foundry to compare web hosts to find the host suitable for your business. You should only be doing business with the best partners and suppliers, so find the best supplier for your hosting needs instead of choosing the first one you find.

In fact, that’s the rule you need to stick by from now on — only work with the best, so that you can be the best. Doing an average job with your tools is only going to hold you back. Be an active participant in the world wide web and get your job done. Hard work pays off, but low efforts will sink your ship.

How to Crack Great SEO Content — Once and for All

Writing content for a website can be tricky. But writing SEO content for a website can be even trickier. There are some major factors, that come into play, when creating really fantastic SEO content and website owners need to invest time in order to understand them. Read on for my top tips on how to understand the requirements of SEO writing and therefore how to create great content for your website that will increase visitors to your site, boosting your sales.

Keywords

Solid SEO comes from an understanding of the type of words and phrases that your demographic are typing into the search engines in order to find companies like you. Therefore all website owners need to be investing time researching the variations of keywords and phrases that are most applicable to your business.

Once you have put the groundwork into finding the most powerful words and phrases, that your potential customers are typing into Google, you will then need to strategically place them around your website. There’s an art to this — think of it more as sprinkling them strategically and subtly, rather than dumping them and squeezing them into as many places as you can. Google actually penalises websites that they feel are just trying to push in keywords in an inauthentic way.

This can be a tricky technique to master, so if you are finding the balance difficult, then you may want to consider calling in a bit of help. There are many agencies nowadays, like Rankology, that actually specialise in search marketing so if you are really struggling with optimising your content it is a good idea to reach out to the specialists.

Gaining the expertise of people who specialise in increasing website’s ranking is advisable, particularly in the beginning stages of launching a website. Specialists will not just be able to fill out your site so that it makes more sense to your visitors, and the search engines, but they will also be able to provide you with the tools that will enable you to be better equipped to keep your website in a healthy ranking position in the coming months.

Trackers

Trackers are an important SEO tool. Trackers will allow you to monitor the performance of your website and the impact of the content that you are producing. They will give you the ability to see not just how you are doing but also how your competitors are doing by using the same keywords. This will then allow you to see how you need to react and adapt accordingly.

Trackers will be able to give you information on how effective your social media marketing is going. It will be able to provide you with information on how many times your website or brand is mentioned and it will be able to give you crucial information on the performance of your inbound links.

Create Compelling Content

Creating content that people want to read, and even better share, is what all website owners are striving for these days. The more frequently a piece of your content is shared by one of your readers, the more visible it is in the search engines. This will open up the amount of readers to your content and in turn will increase the amount of unique visits you receive to your website, which is crucial for strong SEO.

Creating shareable content, that include links back to your website, will attract visitors to spend more time on your site, which will be rewarded by Google and other search engines. Creating great shareable content not only creates a buzz around your company when people start sharing it, but it will also compel visitors to spend time on the other areas of your website, increasing interaction with your brand.

It’s a Learning Curve

Learning how to implement really good SEO content is a learning curve and it takes patience and time to get it right. The above tips will certainly, when done correctly, make a difference to your SEO, but it won’t happen overnight. It takes time for content to make its way through the search engines and the social media platforms.

Therefore once you have begun implementing the above steps you will then need to exercise a little patience in waiting to see the results. Specialists say that it takes around six months for a great SEO strategy to really start to develop and grow, so take your time to get all of the above steps right in order to reap the rewards of your great website content over time.

Web Design Mistakes That Hurt SEO

We all know the importance of search engine optimization, but we aren’t all aware of the different factors that influence SEO. It is no exaggeration to say that all elements of your online presence can have an impact on your search engine ranking. With that in mind, in this post, we’re going to take a look at website blunders that will hurt your SEO performance. Are you guilty of committing any of these sins?

Thin content

The most important pages on your website are the product and service pages. You will get more business if you have high rankings for your target keywords. This is why you need to avoid some of the following errors:

  • Having little text on your product/service pages – Once you have identified the product/service pages you are going to incorporate on your website, you need to spend a considerable amount of time thinking about the copy you are going to put on each page. You will have a greater chance of ranking pages higher if you have descriptive content that explains to your users what the benefits of buying from you are or working with you are. There is also a greater chance that your visitors will turn into customers.
  • Having one page that lists multiple services or products – The best practice in terms of search engine optimization is to have one idea or keyword per page. This makes it clear to search engines what each page is about, and they will then rank it accordingly. Your website will lose rankings if you have multiple services or products per page, as it makes it confusing.
  • Not having service/product pages on your website – Another mistake to avoid is not having product/service pages on our site. You rob yourself of an opportunity to organically rank your target keywords if you eliminate these pages altogether.

Infinite scroll

This may be a popular website design technique, yet it is one that can hurt your search engine performance if it is done incorrectly. With this approach, more content is loaded as the user moves towards the bottom of the page. However, search engines will not be able to crawl your pages if your pagination is not set up properly. Let’s say you have a blog that has 100 pages and you have set up infinite scrolling. If you only show the 20 most recent posts by default, this is what the search engine robots will see. There is no way for the search engine to know that there is content beyond the 20 articles, as robots crawl websites via links. If you are going to use the infinite scroll approach, you need to ensure the pages are search-friendly.

Pop-ups

Google has already warned website owners that they must stop using intrusive pop-ups and interstitial ads. User experience is of paramount importance when it comes to search engine rankings. When elaborate or creative pop-ups appear before your visitors can access the main content, it has a negative impact on user experience and, therefore, your SEO.

Improper 404 error page

A lot of business owners decide to create a custom 404 error page. This is an effective way of injecting a bit of humor into your website when something goes wrong. But, essential factors can be neglected when you search for creativity. Essential factors include the likes of a link that returns to your website. Not only is this vital for boosting user experience, but it will also increase the overall SEO value. Otherwise, Google and other search engines will see that your website is one that features broken internal links, and this will have a detrimental impact on your ranking.

Large media files and images

There is no denying that beautiful imagery is important for any website. However, you need to be careful regarding the type of imagery and media you include, particularly, the size of it. Large videos and images can have a detrimental impact on the speed of your site, which can result in lower rankings. Search engines reward pages that load quickly. There are a number of free tools available that will help you to determine whether reducing the size of the images will optimize your website further.

Missing H1 tags

H1 tags are essential. You could have the most visually stunning website in the world, but if no one can find it, what’s the point? This happens when website designers forget about essential SEO elements, and an H1 tag is one of these. The H1 tag is one of the first elements that search engine crawlers look at when they try to decipher what the page is about. You will rank higher by having the H1 tag and including your target keyword. Often designers remove it simply because there is no place for it on the page, but you simply cannot afford to do that.

Text in images

Another web design mistake you need to avoid is incorporating text in images. This occurs more frequently than you may think. Instead of incorporating text, the designer should overlay HTML based text over the top. Although you can see text in an image, Google can’t, which means any image-based text is ignored, no matter whether it is keyword rich or not. This is not the only issue associated with text in images. Responsiveness can be a problem, as it is likely that any text in an image will be too small to be read on a mobile.

Are you guilty of committing any of the website mistakes mentioned above? If so, it is important to rectify them sooner rather than later. You may think that something as small as not having an H1 tag or incorporating a large image is not a big deal, however, it could be just the thing that is holding your website back. Google and other search engines rank your website based on a number of different factors; it’s never as clear-cut as we’d like it to be. A broken link or a lack of content could leave your website languishing on page two or three when it deserves to be near the top of the results.

Why Your Site Can’t Keep Hold of Its Visitors

Whether it’s for a business or personal branding, a website can be one of the professional’s most valuable tools. But only if it’s being used right. You want people coming to the site, whether it’s to buy something, get information, or even to explore and learn. But the analytics is clear. Your site isn’t retaining anyone for more than a click or two. Why is that and what can you do about it?

Why Your Site Can’t Keep Hold Of Its Visitors

Whether it’s for a business or personal branding, a website can be one of the professional’s most valuable tools. But only if it’s being used right. You want people coming to the site, whether it’s to buy something, get information, or even to explore and learn. But the analytics is clear. Your site isn’t retaining anyone for more than a click or two. Why is that and what can you do about it?

It’s not clear what the site is actually about

This is one of the biggest problems for personal branding sites in particular. People don’t just want to hear about who are you. They want to see what you do and for you to present them with the purpose of the site. The front page should be only about making it clear why they want to stick around. If you have linked them through an ad or a link about a specific part of the site, then make sure you have a landing page for that purpose, too.

The path of the user isn’t your first concern

Websites have the habit of becoming vanity projects. Your website shouldn’t be about “look at me and my business”. You have to think about what use the visitor has for it and how its layout and their trip through the site could make them happier.

You’re designing for the old internet

That’s if your visitor can even access the site, to begin with. Yes, once upon a time the personal computer might have the only way to visit a website. But failing to use responsive web design services to make your site fit to mobile devices is now a fatal mistake for online businesses. How many potential customers or subscribers could you be turning away because they followed your link to a site that doesn’t work on their device?

Your site is too slow

Even if the site works, does it work well? You have to consider the speed of the site. What web hosting options are available to you and what can they reliably handle? You can do well with a low-end web host, just by making sure you’re not overloading the site with images and videos that make it all the harder to load. Either scale your intentions for the site to the host’s capabilities or go for a host that can handle more.

Crown your content

Besides how the site works and how the user explores it, you have to consider the “meat” of it. That is content. People come on the site to read and to see content when they’re not buying something. Refreshing that content means that repeat visitors always have a reason to keep coming back. Meanwhile, typos and other errors make the site look like an amateur effort. There are a lot of content improving tools that can make sure those errors never get to the site even when they escape your notice.

Retaining visitors means putting the visitor on the focus first and foremost. They have to be able to use the site without frustration, to understand it, and to have access to great content. If you don’t have those, then it’s clear that your site will never be able to keep visitors interested.

Business Basics: Easy Ways to Boost Profits by Improving Your Website

Website design is everything in the modern business world. Companies will never reach their profit goals if they fail to focus enough attention on this issue. Indeed, some of the most successful brands in the world spend millions every year to ensure their site fits the bill.

So, you’ll need to pay attention to some of the advice on this page if you want to get things right. At the end of the day, most of the moves you need to make are pretty simple. So, read this information and put it to good use as soon as possible. Entrepreneurs who overlook this advice will undoubtedly lose out to their competition.

Keep your design as simple as possible

It’s often tempting for a business owner to try to stand out from the crowd. That is an excellent strategy if you get it right. However, it’s a dangerous concept if you get it wrong. With that in mind, it’s usually best to keep things as simple as possible. Just take a look at some of the most popular websites online today. Take Amazon for example. It creates millions of dollars worth of sales every single day. It’s also one of the most straightforward domains you’ll find. That should tell you something about the benefits of simplicity. So, avoid bright colours that will strain eyes, and try to follow in the footsteps of those successful sites.

Publish only the most relevant content

Lots of entrepreneurs make the mistake of putting too much information on their sites. Either that or they present the material in a long-winded fashion. You should aim to avoid that error at all costs. Time is valuable for the people who visit your website. For that reason, you need to make sure you keep things as straightforward and basic as possible. A website content checklist could help to ensure you don’t go overboard. At the end of the day, you just need information about your products or services. While an “about us” page is a wise move, it shouldn’t contain more than around 1,000 words.

Provide an instant means of contact

Probably is the best tip I can give you today for increasing conversion rates and boosting profit comes next. Live chat features are everywhere these days, and they’re easy to install on your website. For that reason, you need to speak to your designers as quickly as possible. If customers can converse with a member of your team without leaving your site, they are more likely to make a purchase. If they have any questions or encounter issues, they can raise them immediately. That should stop the individual from looking elsewhere or buying from your competitors.

You should now have enough information to make a start on improving your website. The basic rule of thumb is that you just need an expert design team. People working in that industry understand the latest trends. So, they’re in the perfect position to offer more advice that could improve your chances of success and increase sales. Whatever you decide, I wish you the best of luck during the next twelve months!