3 Ways to Widen Your Customer Base That Actually Work

One of the best ways to grow and business and sustain success is to widen your customer base. The more customers you have, the more sales you can make, and the more revenue you generate. It’s a straightforward concept, but it can be hard for some companies to work out how to do it.

Funnily enough, it’s actually a lot easier to widen your customer base than you may expect. At times, the smallest of changes can have a huge impact and open your business up to lots of other consumers. Here are some of my favorite ways of expanding your customer base.

Create Social Media Accounts

I was going to title this point; ‘set up a business website’ but this is such an obvious point it shouldn’t need to be said. There’s no excuse for having a business in 2017 without a website. This should go some way to expanding your customer base, but creating social media accounts will take it to a new level.

Social media opens your business up to hundreds of thousands of users. It’s a really good way of finding new customers and interacting with people who have never heard of your business before. Work on building a following across various platforms — Instagram, Facebook, and Twitter are the most widely used right now – and you will see an influx of new customers as a result.

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Start Accepting Credit Cards

You can widen your customer base by making one simple change to the way people pay for your products/services; accept credit cards. Some companies don’t like to do this because there can be costs involved with setting up the service. However, as noted on merchants.services, there are a lot of consumers out there that will only pay for things on their credit card.

As such, if you neglect to offer credit card processing, then you’re missing out on a sizeable section of the market. It doesn’t take long to set things up, and the money you make by bringing in more customers will cancel out the money it costs to set everything up.

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Offer New Services and or Products

My next idea is incredibly simple and will open your business up to lots of new customers. You need to come up with new services/products to sell to people, things that might appeal to different consumers. A great example of this is a coffee shop that starts selling their coffee beans or cups online.

They started out attracting customers to their shop, but now they’ve widened their customer base by selling things other people can buy online. Every business will start off with some key products or services to sell. Then, as time goes by, you may realise new opportunities to sell new things.

There are plenty of ideas out there that claim to help you widen your customer base, but never really work. They’re often very complex and hard to implement too. These ideas are extremely simple, and they will definitely help your business appeal to more and more people.

The Almost Complete Checklist for Your Online Startup

Everybody wants to be their own boss. How many times have you found yourself daydreaming of running your own business? Not having to take commands from someone else? Setting your own working hours? Building your own dream instead of somebody else’s? Well, why not give it a try? Stop thinking about it and get down to business!

First things first, you’ll need to come up with your business concept. This is entirely dependent on you. Try to come up with something quirky. Fill a gap in the market. Offer a service that nobody else has thought of. As soon as you have an original idea, you can begin the process of making it a reality.

Here’s a complete checklist for setting up your new company.

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Brick and Mortar or Online?

The first decision you will need to make regards your place of business. Will you, quite literally, be opening up shop? Or will you keep everything online? There are numerous benefits for each of these options. Brick and mortar stores have the benefit of being on the high street. They’re in potential customers’ plain view.

Engaging with customers in-person is also more likely to see sales going through the cash register. A good customer service assistant will be able to answer any queries about your products and push sales. Your customers will also be able to engage with your products before they’ve committed to buying them.

This means they can test things out, try things on and this will result in fewer returns and exchanges. On the other hand, the popularity of online businesses has skyrocketed. A huge factor? They’re much cheaper to start up and run. Think about it. With an online business you have the initial costs of setting up and from then on, you have no overheads like rent, utilities (gas, electricity, and water), and other fixed expenses.

You can also start working from home, since a virtual business offers flexibility with work location. You have no tangible store to keep an eye on and can keep your stock in your unused cupboards (until the business takes off and you need more storage space, of course). Weigh up the options and decide which best suits you and your customer base.

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Setting up a Website

If you are opting for an online business, setting up a website is a given. It will be the foundation of your company. However, if you have a brick and mortar company, you will still want to create a web page. Whether to sell goods or services online or simply to give customers more information about your brand and where to find you.

We are living in the internet generation, where most of us spend hours a day surfing the web. So having some form of online presence is essential. So, where to start with your web page?

Well, first of all, it will be beneficial to employ a professional web designer. These individuals can have your site set up and to your taste within days. This saves time and you can guarantee a sleek, high-quality finish. You should also ensure that you have Managed IT Services. Use a company like Clearfuze that has experience in handling technology for small and mid-level organisations.

This will allow you to get on with other important aspects of your business without having to worry about sorting out all of your technology at the same time. You will prove much more productive and you will see profits rolling in as a result.


Once you’re all set and ready to go, get advertising! This can be online, through leaflets, posters or even billboards. Whatever you choose, just make sure that you are visible to potential customers and clients.