Female artist in well-lit home studio

The Practical Person’s Guide to Navigating the Creative Aspects of Business

Have you ever fallen into the trap of thinking only creative people can succeed in business? You wouldn’t be alone. Many of us who struggle to engage that part of our brain shy away from going it alone. After all, without creative thinking, how can you stand apart from the crowd?

There’s no denying that creativity is the easiest way to an innovative product, but it may not be as important as you think. Now and again, a more practical thinker can come up with an idea worth pursuing. Of course, the idea in itself isn’t everything. The process of getting a company off the ground also requires creativity. The good news is, there are plenty of ways around any problems you might face. We’re going to look at a few cases where creativity seems crucial and show you the ways around it.


Creation starts straight away. You can’t go anywhere if you don’t have a brand name and logo. With both of these, it’s a case of the more creative, the better. So, what can a non-creative brain do? Instead of dwelling on your lack of creativity, play to your strengths. Surely a literal thinker can find literal solutions to the problem?

If you have startup money behind you, it might be worth looking into creative company names for sale. There’s no denying that these will set you back, but failure to develop a popular brand will cost you more.

If you don’t want to spend the money, it’s worth talking the issue through with a few of your friends and family. When it comes to something like this, more brains are better than one. Make a note of any ideas people give, then look through each one and decide which best represents your brand. Of course, you’ll need to make sure the person who made the suggestion is okay with your using it!

Decorating Your Space

If all goes well with the startup, it won’t be long before a need for creativity rears it’s head again. Whether you have an office space or a shop front, it’s crucial you design and decorate in the right way. If your business is forward facing, this is essential for attracting customers and giving the right impression. But, even if you don’t intend to host customers in the space, it’s important you get it right for your colleagues. How can they produce good work if they’re in an uninspiring environment every day?

Again, you could opt to pay somebody else to deal with design for you. By this stage, money shouldn’t be such an issue. Of course, you may have to give them some idea of what you’re after. But, once you’ve told them your basic requirements, they can get stuck in with the creative side.

Or, you might want to take inspiration from other sources. Nothing is going to be quite what you need, but searching online, or visiting existing offices, will provide you with some ideas. Merging them together may be all it takes to get the space you need. As your colleagues will be sharing the space with you, it’s also worth asking for their opinions. That way, you gain creative input and ensure you’re catering to their needs.

The words CREATE, SHARE, and GROW communicates SiteManager’s ultimate goal | Source: SiteManager

Developing Your Product

You may have been lucky enough to have the original idea for your product, but the creation doesn’t end there. If you never change or develop your stock, customers will soon get bored. The market moves fast, and you need to make sure you run with it. But, if you lack creative inspiration, this may be easier said than done.

The good news is, there is another foolproof way to ensure your product is growing in the right way. Market research is the best way to see what’s popular. You don’t need to be creative to spot a gap in the market. Once you spot it, you can fill it. It’s also worth looking at your sales and customer feedback. Customers often have ideas about where the would like a product to go. Listening to these suggestions will earn you respect, and ensure you’re producing the product your customers want to see.


No one said that starting a business without a creative streak was going to be easy. But, as a literal thinker, you should have no problem finding a way around the problem. Plus, your other strengths will give you an edge that purely creative business people won’t have. Make the most of them!