Step Back in Order to Get Ahead

You may think that taking a step back in your business career may be a death wish. You may think that taking a step back is only going to result in you going backwards in life. And you may think that the only way to go should be forward. But if you think these things, then you’re wrong. There is nothing wrong with taking a step back every now again in any part, form or walk of life — especially when it comes to a career in business.

Step back into ‘traditional’ forms of marketing

Despite the rise of technology and how much businesses rely on it in this day and age, there is a still a call for ‘traditional’ and ‘real-life’ marketing. There is still a part to play for the likes of printed marketing materials and trade show marketing. So, if you’re a business owner or a business professional that is seeking to find a new way to market your business, then make sure to give precedence to them.

By taking to print marketing, and using a reputable company like Corporate Graphic Solutions for all your printing needs, you can instantly cut away the middle man. You can hand-printed marketing materials, such as business cards, brochures and leaflets straight to your customer. Therefore, you know that your business’s info is going straight from source to consumer without getting lost in transaction — something that can happen when digital marketing takes place.

Also, you shouldn’t dismiss the age-old business marketing tradition that is the trade show. Like when it comes to print marketing, attending trade shows with your business allows you to directly contact potential consumers yourself. You can attract them in a real-life, real-time setting and get your point across to them there and then. So, get yourself and your business down to the next available trade show — just make sure to check out how to win at it before you do.

Step back into education

Taking a step back and returning to education can improve your career going forward twofold. By taking a step back into education and taking a business management degree you can learn the fundamentals values of what makes the world of business tick. You can learn new ways to deal with both employees and customers. You can learn fundamental skills when It comes to accounting and finance. And you can learn how to deal with every situation that is thrown your way through both the theoretical and practical teachings you would receive.

But you don’t just have to step back into education and take a business degree. No, you could take a degree on any subject that you think would benefit your career or your business. For instance, if you work in the Geriatric sector, why not take a Gerontology degree? By doing so you would be able to have a better understanding about the behavioural, psychological, and societal habits of your elderly clientele. By learning about your business in this fashion you would give yourself a better chance of succeeding in it.

Taking a step back is okay, honestly. It’s okay because it allows you the chance to tap into business processes that have been proven to work before. It is okay because it allows you to learn more about your business, and yourself. So, especially if you’re struggling to take the next step forward, please don’t have any qualms with taking a step back.

‘Humans of New York’ Is Sending Kids to Harvard with a Little Help from 36,000 Friends

Humans of New York, more popularly called “HONY”, is probably the most popular Facebook page at the moment with nearly 12 million fans including me. By time you get there, I’m sure it’ll be beyond that. It was started by a talented young photographer, Brandon Stanton in the summer of 2010. Flash-forward 4 years later, it’s grown into a giant influential platform offering glimpses into the lives of everyday New Yorkers.

Brandon encountered a remarkable student named Vidal of the Mott Hall Bridges Academy, Brownsville. He’s asked the question, “Who’s influenced you the most in your life?” Vidal replies, “My principal, Ms. Lopez.” With that honest and simple response, Brandon looks more into the story of Ms. Lopez (aka Superwoman) and the school. She’s done a spectacular job in one of the toughest neighbourhoods in New York with little resources.

From one interview to the next with teachers and students offering their own stories, we’re allowed to see more into this school’s DNA. People who give without wanting anything in return and children who dream of things a lot of us take for granted, like feeling safe to walk outside your home. Brandon sees an opportunity to leverage HONY’s platform and rightfully so. Between him and Ms. Lopez they realise the best help that could be given to the school would be funds to support field trips to Harvard University. In the words of Ms. Lopez, “I want my scholars to know that there is not a single place they don’t belong.” Those are words to live by.

Just five days ago Brandon started a campaign dubbed “Let’s Send Kids to Harvard” to raise USD 100,000 on Indiegogo. To date they’ve raised over one million dollars. I received an email alert from Indiegogo telling me this campaign is “now the largest Indiegogo Life fundraiser ever!” This shows social media is perhaps the most powerful platform in the 21st century to start a movement. The best part, Mott Hall Bridges Academy has funds to send all its students on field trips to Harvard. They’ve even created the Vidal Scholarship Fund aptly named after the young man who first shared the story of his principal without reservation. He’ll be the first recipient too.

Education is the best investment you’ll ever make. There’s still time to lend your support to this campaign. Click here to donate.

Rally behind other amazing causes in the world. Sign petitions, donate, like, share, comment, and advocate. Just be a part of doing good.

Is it Worth Getting a Degree in Graphic Design?

I think education is always a great platform to have. I’ve been designing for the last nine years in the field of graphic designing. Outside of that I am also an Urban Planner so my education would be in that area. Everything in planning involves design and planning and I can see how that has influenced my ideation process.

Most of what I have learned has been learning while doing. In my own life I try to read as much as I can and I also like to pull ideas apart especially when I see something I really admire and I stop and think for a quick moment “How did they do that?!” I’ve also spent some of my time speaking with more experienced and far more successful Graphic Designers to see what I can garner from them technically and professionally.

After starting and running my own graphic design business for the last two years, I do feel that I would love to be exposed to more content but in a structured programme, so I would love to be in a classroom setting learning more about design. At this stage though, I don’t foresee wanting to spend three or four years to earn a degree.

At the end of the day, I think everyone’s genesis into the world of Design is very different, and we all need to find and make our own path. The most important deciding factor for me is knowing that I have the IMAGINATION to be creative and sometimes no amount of formal education can actualise that.