How to Crack Great SEO Content — Once and for All

Writing content for a website can be tricky. But writing SEO content for a website can be even trickier. There are some major factors, that come into play, when creating really fantastic SEO content and website owners need to invest time in order to understand them. Read on for my top tips on how to understand the requirements of SEO writing and therefore how to create great content for your website that will increase visitors to your site, boosting your sales.

Keywords

Solid SEO comes from an understanding of the type of words and phrases that your demographic are typing into the search engines in order to find companies like you. Therefore all website owners need to be investing time researching the variations of keywords and phrases that are most applicable to your business.

Once you have put the groundwork into finding the most powerful words and phrases, that your potential customers are typing into Google, you will then need to strategically place them around your website. There’s an art to this — think of it more as sprinkling them strategically and subtly, rather than dumping them and squeezing them into as many places as you can. Google actually penalises websites that they feel are just trying to push in keywords in an inauthentic way.

This can be a tricky technique to master, so if you are finding the balance difficult, then you may want to consider calling in a bit of help. There are many agencies nowadays, like Rankology, that actually specialise in search marketing so if you are really struggling with optimising your content it is a good idea to reach out to the specialists.

Gaining the expertise of people who specialise in increasing website’s ranking is advisable, particularly in the beginning stages of launching a website. Specialists will not just be able to fill out your site so that it makes more sense to your visitors, and the search engines, but they will also be able to provide you with the tools that will enable you to be better equipped to keep your website in a healthy ranking position in the coming months.

Trackers

Trackers are an important SEO tool. Trackers will allow you to monitor the performance of your website and the impact of the content that you are producing. They will give you the ability to see not just how you are doing but also how your competitors are doing by using the same keywords. This will then allow you to see how you need to react and adapt accordingly.

Trackers will be able to give you information on how effective your social media marketing is going. It will be able to provide you with information on how many times your website or brand is mentioned and it will be able to give you crucial information on the performance of your inbound links.

Create Compelling Content

Creating content that people want to read, and even better share, is what all website owners are striving for these days. The more frequently a piece of your content is shared by one of your readers, the more visible it is in the search engines. This will open up the amount of readers to your content and in turn will increase the amount of unique visits you receive to your website, which is crucial for strong SEO.

Creating shareable content, that include links back to your website, will attract visitors to spend more time on your site, which will be rewarded by Google and other search engines. Creating great shareable content not only creates a buzz around your company when people start sharing it, but it will also compel visitors to spend time on the other areas of your website, increasing interaction with your brand.

It’s a Learning Curve

Learning how to implement really good SEO content is a learning curve and it takes patience and time to get it right. The above tips will certainly, when done correctly, make a difference to your SEO, but it won’t happen overnight. It takes time for content to make its way through the search engines and the social media platforms.

Therefore once you have begun implementing the above steps you will then need to exercise a little patience in waiting to see the results. Specialists say that it takes around six months for a great SEO strategy to really start to develop and grow, so take your time to get all of the above steps right in order to reap the rewards of your great website content over time.

Are You Making the Most from Your Website?

When you’re getting your business off the ground, there is something you should bear in mind; having a website alone is not enough. These days, all successful businesses have their own websites, they have someone writing content on a regular basis, and they are doing everything they can to get their brand out there.

If you really want to make enough money from your website, whether it’s to finance your business or supplement your income, here are a few things you need to be doing.

Optimise your SEO

You can have all the money-making tools in place, but they won’t do you any good if no one can actually find your website amongst the millions of sites out there. Effective SEO will drive up web traffic, thus giving you more business.

Google and Bing — the most used search engines — offer the option of submitting your link onto their platform to improve your SEO ranking. Google also recommends using keywords within your URL to make navigation easier.

Promote other websites

Advertising is one of the easiest ways to start earning money from your blog, even if you’re not selling a product just yet.

Companies like to receive visitors to their websites, so they pay good money for services such as Google AdWords or PPC Pro to put them at the top of their search results whenever certain keywords are typed into their search engine.

You can use a similar service to allow them to advertise directly into your website content. Google AdSense places relevant ads from these companies onto your website, and you can earn money each time someone clicks on the provided link.

Alternatively, you could promote a company’s products through affiliate marketing. Say you have a blog that likes to promote health and fitness. You could review a workout gadget or a new health drink on your website, and include a link to the company within your content.

If your audience is interested in the product, they click on an affiliate link, and you get a split of the sale price if they purchase the product. Consider going to Amazon Affiliate for this option, as they will pay you if the person you referred buys anything from them within 24 hours, not just the product you recommended to them.

Image Credit: BuildFire

Email marketing

Social media hasn’t killed email, so you shouldn’t neglect this valuable communications tool. A quick email blast can give your readers all the highlights, and let them check out the website in their own time.

As long as you don’t bombard your customers with endless emails, this is an effective way to generate more traffic.

The objective is to convert as many first time visitors into passionate followers who want to stay up-to-date on your latest work or content.

If you eventually decide to create and sell your own product on your website, such as an eBook, they will be the first people to buy from you. Laying the foundation for loyal followers now will pay off in the future.