Make Your Business More Memorable with These Marketing Tricks

It can be hard enough to create a positive first impression in business, but it’s often even more difficult to market your company in a way that leaves a lasting impression. If you’re working on building relationships after introductory meetings, you’re trying to grow your contacts network, or you’re hoping to expand your business in the coming months, here are some handy hacks to bear in mind.

Follow up leads

If you’ve been to a trade show, you’ve hosted a launch event, or you’ve attended meetings with buyers or potential clients, don’t rest on your laurels. Even if the meeting went well and you have verbal agreements in place, it’s important to follow up leads and make sure positive experiences produce the desired outcome.

It’s no good having a room full of people say that they love a product you’ve designed if you’re not going to get any orders at the end of the day. Note down contact details and send emails and make calls to make deals happen. You have to be proactive in business and once you’ve got interested parties, work to maintain their enthusiasm and ensure they become repeat customers.

Issue a reminder

If you’ve got a client base, that’s great news, but the hard work doesn’t stop here. There’s nothing to stop your valued customers going elsewhere if another firm can offer something better or a lower price. Maintain contact with your clients and issue some reminders.

If you go to trade shows on a regular basis, it’s a really good idea to invest in merchandise that people will use long after the event, such as custom USB sticks. A customer will use the stick, see your logo and potentially think of using your business again. For an online business, use social media and emails to keep in touch.

When a customer hasn’t placed an order in a while, send an email with a special promotion code to encourage them to buy again. It’s also a really good idea to develop an app. An app can act as a constant reminder of your business that sits on a home screen. On average, people check their phones more than 85 times per day, so this can be a very valuable marketing ploy.

Personalise your marketing strategy

Your marketing strategy should be focused on your target market. Your aim should be to ensure that every customer has a positive experience and to impress them so much that they couldn’t possibly overlook you in the future. If you’re blown away by customer service, there’s a good chance that you’d use a company again, but this works both ways.

If you’ve had a dreadful experience, you’re not just going to look elsewhere. You’re also going to tell others to do the same. Ensure you’re providing a service that caters for your clients and go the extra mile to ensure that they remember you for all the right reasons.

If you run a business, you’ll be all too familiar with the importance of creating good first impressions, but don’t underestimate the value of leaving a lasting impression. Use these marketing measures to ensure that your clients don’t forget about you in a hurry.

Standing Out In A Crowded Marketplace

The trickiest part of running a new company, or an old one in need of a makeover, is that no matter how good your concept, and no matter how impressive your business acumen, you can still end up being unsuccessful. This isn’t always a reflect on your level of motivation, or the impressive nature of the goods or services you have on offer. In the modern age, it’s just simply more difficult than ever to make a mark on a world ridiculously overcrowded by thousands of businesses in each niche industry.

So, if everything’s been done before, it can seem a little pointless trying to stand out. Right? Well, let’s not be quite so cynical. The ability to stand out as a business against possibly several other local or national businesses offering exactly the same service, or selling exactly the same product in exactly the same way, is to start doing things in a way that isn’t exactly the same as your competitors.

Perhaps that sounds obvious to you, but if your business is still struggling to stand out in a sea of similarity, then clearly there’s something missing here. Clearly there’s a way you can better separate your brand from all the similar ones surrounding it. The marketing game is always changing and you should change with it.

Streamline and streamline further

Your business may already be adhering to a niche market, in an attempt to face less competition. But, if other imitators or pre-existing companies in your industry are still succeeding in drawing in large portions of the target audience you need, then it’s time to think of new ways to bring in potential customers. The best way, of course, is to narrow your business’ focus even further, so as to appeal to an even more specific sub-demographic of people.

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Image Credit: Pexels

Why does this always work? Well, for one, the narrower your business’ focus, the more focused you and your employees are on the specific services you can offer. When you take a broad issue or service and deliver it, you run the risk of appearing mediocre and, as a result, no different to the thousands of similar companies operating in your city alone; never mind every other city in the country.

In addition, when you target a specific demographic for one seemingly small issue, you might just find that you attract people who were only looking for help, a service, or a product related to your very specific area of expertise. This could be the way to stand out from the crowd and build a stronger client-base for your brand.

Improve your company’s marketing strategy

Again, this isn’t to say that your business doesn’t understand marketing, but if you find yourself in a rut, then it might be time to renew your campaign. The way most businesses stand out when they offer a service or a product incredibly similar, if not identical to hundreds of other businesses, is to build a brand that’s bold, simple and accessible. That’s all consumers care about. They want affordability and quality, of course, but they also want it in the easiest way possible.

In the digital age, the best way to offer all of these things to people is to improve your website design and optimise it for the best search engine results possible. SEO is the best way to get your brand name out there, on the top of page rankings. You can ensure you’re never overlooked again by hiring a reputable SEO company, or using your in-house team to put together a new SEO marketing strategy which incorporates current trends, in order to promote your business through an optimised website and social media profiles.

Thinking Outside The Box: Easy And Simple Ways To Make Your Business More Creative

There are a lot of things about running a business which, by necessity, are a little cold and analytical. That’s just a fact of life. But that doesn’t mean every part of your business has to be like that! In fact, a great deal of your business can be an opportunity for some serious creativity. Every business, no matter what it is, is a creative endeavour. If you want to stand out from the crowd, then you’ve got be able to think outside the box. If your business is doing things the same way as everyone else, then it’s never going to grow into something special. With that in mind, here are a few ways that you can bring a touch of creativity to your business.

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Image Credit: Flickr
Utilise some unusual marketing

The current generation is less interested in advertising than any that came before it. So how do you market to them? Well, you’d better get those creative juices flowing! Try to think about ways to catch potential customer off guard. Viral marketing and social media are great ways of doing this. Corporate Twitter accounts that ignore traditional advertising in favor of engaging and entertaining their followers often become incredibly popular. Similarly, try to get your marketing out to unusual places. Customers might be expecting to see an advert for a business on the side of a bench or a billboard, but how about on the side of a pedicab?

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Image Credit: Pixabay
Think about your employees differently

Nothing kills creativity faster than a rigid, inflexible approach to your employees. The best thing that you can do as a business owner is to treat your employees like real people. Make sure that you think about their individual needs and let them know that you are willing to be flexible with them. Not only will this encourage a more creative, open working environment, but it will make your employees far more willing to go above and beyond the call of duty. Because you’ve shown that you’ll go out of your way for them, your employees will go out of their way for you.

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Image Credit: Pixabay
Learn to embrace failure

If you want to push your business forward, then you’re going to have to be ready to fail from time to time. Perhaps you’ll try out a marketing strategy that won’t bring in as many customers as you thought. Or maybe you’ll implement a working method that ends up being counterproductive. These things are not the end of the world. You should be willing to embrace failure as a learning opportunity. Don’t think of them as failures at all. Think of them as a chance to learn and improve for next time. A business is not a single static object. It’s a combination of constantly moving parts and gears. You’ve got to be willing to move with it, and that includes letting go of past failures and refusing to let them control your future actions.

Get Creative With Your Content Marketing Strategy!

Content marketing is one of the best marketing methods for businesses today. It’s cheap, you can do it yourself, and compelling content can spread a long way! But are you being creative enough with your content marketing strategy?

Too many businesses stick with the traditional dull social media posts and recycled how-to guides. If you want your company to get noticed, you need to come up with something to catch people’s attention. Creating content in different formats can improve your creative business website and attract customers. Here are some ideas to take your content marketing to the next level.

Start Podcasting

The rate of podcast listeners has been steadily growing. Statistics show 20% of adults listen to podcasts each month as of 2016, and that’s just in the U.S.! As a business, you should take advantage of this and create your own.

Creating a podcast is easy. You can record one online with VoIP software. Plus, services like Soundcloud, YouTube, and iTunes allow you to upload podcasts for free. To get noticed, you can post your podcasts on social media and purchase Soundcloud followers. People who enjoy your podcast are likely to check out your business, too!

Make sure your podcast relates to your business in some way. For instance, a good idea for a clothing store is to make a fashion podcast. It’ll appeal to style enthusiasts who will become aware of your store and transition into customers! Ensure that you have entertaining hosts and interesting guests.

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Image Credit: Pexels
Carry Out Studies And Create Infographics

People love infographics. They sum up a lot of information in a visually appealing and easy-to-digest form. It’s easy to blog an infographic and post it on social networks like Twitter and Instagram. That’s why your business should use them.

If you have an in-house graphics designer, it’s an excellent way to put them to work. But you could also use free Infographics creation tools to make the task easy. You could take studies related to your business and put them in image form, as long as you credit the source. But to get creative, you should carry out your own study.

For example, let’s say you’re an I.T. company. One idea you could use is to send out a Google survey asking businesses how often they need computer help, or how many security issues they’ve had. It can help promote your company’s worth and even gain traction through other blogs and websites.

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Image Credit: Pexels
Create An App

Apps are becoming commonplace these days for businesses. Customers find it convenient to use your services and make transactions via portable devices. But you can also use apps in other inventive ways.

Instead of a generic business app, you might want to create a game. A car insurance company could market themselves with a driving game. A fashion store could make a dress-up game. People might enjoy the game and learn about your business from it.

Making something practical can also help. For instance, many people use the TripAdvisor app for finding restaurants and attractions on holiday. Look at some examples of successful app marketing campaigns for inspiration.