It can be hard enough to create a positive first impression in business, but it’s often even more difficult to market your company in a way that leaves a lasting impression. If you’re working on building relationships after introductory meetings, you’re trying to grow your contacts network, or you’re hoping to expand your business in the coming months, here are some handy hacks to bear in mind.
Follow up leads
If you’ve been to a trade show, you’ve hosted a launch event, or you’ve attended meetings with buyers or potential clients, don’t rest on your laurels. Even if the meeting went well and you have verbal agreements in place, it’s important to follow up leads and make sure positive experiences produce the desired outcome.
It’s no good having a room full of people say that they love a product you’ve designed if you’re not going to get any orders at the end of the day. Note down contact details and send emails and make calls to make deals happen. You have to be proactive in business and once you’ve got interested parties, work to maintain their enthusiasm and ensure they become repeat customers.
Issue a reminder
If you’ve got a client base, that’s great news, but the hard work doesn’t stop here. There’s nothing to stop your valued customers going elsewhere if another firm can offer something better or a lower price. Maintain contact with your clients and issue some reminders.
If you go to trade shows on a regular basis, it’s a really good idea to invest in merchandise that people will use long after the event, such as custom USB sticks. A customer will use the stick, see your logo and potentially think of using your business again. For an online business, use social media and emails to keep in touch.
When a customer hasn’t placed an order in a while, send an email with a special promotion code to encourage them to buy again. It’s also a really good idea to develop an app. An app can act as a constant reminder of your business that sits on a home screen. On average, people check their phones more than 85 times per day, so this can be a very valuable marketing ploy.
Personalise your marketing strategy
Your marketing strategy should be focused on your target market. Your aim should be to ensure that every customer has a positive experience and to impress them so much that they couldn’t possibly overlook you in the future. If you’re blown away by customer service, there’s a good chance that you’d use a company again, but this works both ways.
If you’ve had a dreadful experience, you’re not just going to look elsewhere. You’re also going to tell others to do the same. Ensure you’re providing a service that caters for your clients and go the extra mile to ensure that they remember you for all the right reasons.
If you run a business, you’ll be all too familiar with the importance of creating good first impressions, but don’t underestimate the value of leaving a lasting impression. Use these marketing measures to ensure that your clients don’t forget about you in a hurry.