Make Your Business More Memorable with These Marketing Tricks

It can be hard enough to create a positive first impression in business, but it’s often even more difficult to market your company in a way that leaves a lasting impression. If you’re working on building relationships after introductory meetings, you’re trying to grow your contacts network, or you’re hoping to expand your business in the coming months, here are some handy hacks to bear in mind.

Follow up leads

If you’ve been to a trade show, you’ve hosted a launch event, or you’ve attended meetings with buyers or potential clients, don’t rest on your laurels. Even if the meeting went well and you have verbal agreements in place, it’s important to follow up leads and make sure positive experiences produce the desired outcome.

It’s no good having a room full of people say that they love a product you’ve designed if you’re not going to get any orders at the end of the day. Note down contact details and send emails and make calls to make deals happen. You have to be proactive in business and once you’ve got interested parties, work to maintain their enthusiasm and ensure they become repeat customers.

Issue a reminder

If you’ve got a client base, that’s great news, but the hard work doesn’t stop here. There’s nothing to stop your valued customers going elsewhere if another firm can offer something better or a lower price. Maintain contact with your clients and issue some reminders.

If you go to trade shows on a regular basis, it’s a really good idea to invest in merchandise that people will use long after the event, such as custom USB sticks. A customer will use the stick, see your logo and potentially think of using your business again. For an online business, use social media and emails to keep in touch.

When a customer hasn’t placed an order in a while, send an email with a special promotion code to encourage them to buy again. It’s also a really good idea to develop an app. An app can act as a constant reminder of your business that sits on a home screen. On average, people check their phones more than 85 times per day, so this can be a very valuable marketing ploy.

Personalise your marketing strategy

Your marketing strategy should be focused on your target market. Your aim should be to ensure that every customer has a positive experience and to impress them so much that they couldn’t possibly overlook you in the future. If you’re blown away by customer service, there’s a good chance that you’d use a company again, but this works both ways.

If you’ve had a dreadful experience, you’re not just going to look elsewhere. You’re also going to tell others to do the same. Ensure you’re providing a service that caters for your clients and go the extra mile to ensure that they remember you for all the right reasons.

If you run a business, you’ll be all too familiar with the importance of creating good first impressions, but don’t underestimate the value of leaving a lasting impression. Use these marketing measures to ensure that your clients don’t forget about you in a hurry.

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Improving the Communication in Your Company

How much thought have you put into the communication in your business? With a million and one other tasks to oversee as the boss, it can be easy to overlook. However, being able to relay information quickly and effectively is so important, and lack of communication could even lead to failure of the entire company. Here are some of the ways you can ensure communication is up to scratch in your business.

Update Your Phones

The way we communicate has changed massively over the last decade, and using standard telephones may no longer provide all of the functions you need in business. The new generation of business phones can be seen with companies like Commander. If you want to ensure your company remains up to date with your competition these are the kinds of technologies you should consider implementing. As well as phones, using video calling software to hold meetings and conferences with those who can’t get into the office is useful too.

Drop The Unnecessary Meetings and Emails

Meetings and emails are key to communication in business. However, they should be kept to important points only. This means that when an email or meeting is held, staff know they really need to pay attention. Too many of these can not only disrupt workflow but also might lead to staff missing important points where they didn’t realise what was being said was priority.

Consider a Business Social Network

Since you will be keeping priority information to important emails and meetings, you need another way for staff to communicate with each other. A business social media platform can allow staff to quickly message and contact each other without physically getting out of their seat (which can again disrupt workflow). Enterprise social networks like Salesforce’s Chatter Podio, ZenDesk, and FreshDesk, are all options to consider.

Arrange Some Team Building Activities

Team members that work well together will have better communication, and so this isn’t something to overlook as a boss. In the recruitment stage, prioritise people who are open and friendly, and have a good track record of working as a team. You need great teamwork and cooperation, this ensures a pleasant working environment for all staff and means information is being relayed correctly where it needs to go.

Listen

Being the kind of boss that employees can speak to is always useful. They will feel confident coming to you with any issues, and things can be resolved much more quickly when they’re reported directly. Check in with your workers on a regular basis, be a friendly and approachable boss, and let them know they can tell you if something isn’t quite right. It’s your job as the boss to ensure everything is running as it should, so keeping tabs on potential issues which can affect communication is important. It could be anything from bullying problems to systems that just don’t work correctly.

What systems do you have in place to ensure effective communication in your business? Is this something you’ve put much thought into? Leave a comment below.