Marketing Your Business Effectively Involves These Three Things

As a small business owner, it can be hard to compete with the larger businesses that already have the client base that they want. Building the trust and reliability with new customers is a difficult task, and this article is going to show you how you can market your business in the most effective way so that you can begin growing your business into the most successful company possible.

Create your social media footprint

If you haven’t already created your business footprint in the world of social media, it’s time to do so. With the vast amount of people who use social media each day, it’s the easiest way of getting your service or product in front of people. The best part about it is that it’s completely free (unless you choose to pay for adverts to get your name further.)

Sign up for each social media platform and take some time to learn the algorithms of each so that you can use them to their full advantage. For example, with Facebook it’s best to be posting regularly so that your posts don’t become lost in people’s newsfeeds. If you’ve not posted for a few days, your content will be less likely to appear.

Put your business name on a sign

One thing that all successful business owners believe, is that having your business name and aim on signs and adverts will drive customers straight to you. Consider getting Coreflute Sheets for Signs | Eurotech so that you can begin to distribute your name around. These signs can be places on the exterior or interior of buildings and you can have your logo and design printed on them.

Adverts come in all different shapes and sizes, so make sure you’re exploring every option. From having signs, in newspapers, on the internet, news articles, and even on flyers that are posted around, you have so many options so take advantage of them to attract as many clients as possible. Another idea would be to put your company name and logo onto advert spaces that buses use, or in train stations.

Networking is an opportunity to market yourself

Whenever possible, attend networking events with specifically designed business cards and a display of what you can offer so that people attending these events can easily see what you have on offer. Create a pitch that doesn’t sound too “salesy” to ensure that people don’t feel like they are being bombarded and hassled. People like to go for businesses that are more down to earth.

Try and be clever with your business cards too, so that your company sticks in people’s minds. For example, if you’re running a tool shop, make your business card in the shape of an easily recognisable tool to catch people’s eye.

These three ideas will help you market your business in the most effective way, so that you can begin to further grow your business. Remember, believe in what you’re selling and your customers will too.

Don’t Be a Lonely Business — Make Some Friends!

When was the last time you shook hands with your competitors? Never? Well, that’s a shame, because many of the top businesses are, while competitors, quite friendly with each other. It almost seems counter-intuitive to speak with local businesses because there’s a big chance that they’ll steal your ideas or ask you to leave. Since both those options are undesirable, we’ve come up with the ultimate solution for any business that doesn’t want to operate alone: make some friends!

Image Credit: Pexels

How to make friends as a business

Making friends as a business is relatively simple. First, try to pick an event where your competitors, investors or relatable businesses will attend. These events and public spaces are not only a great way of getting your products and services out into the open, but they’re also great for networking. Simply scoot over and speak to random people and you’ll find hundreds of people who are more than willing to share industry know-how or gossip.

Ensure you give them links to your professional profile on social media websites such as LinkedIn and stay connected by chatting on a regular basis. You might be able to sort out deals in the future, learn something new from them or even size up the competition to analyse what you’re up against in the industry.

What advantages does it offer me?

Making friends as a business comes with many cool advantages. For starters, you can connect with people for the sake of freelancing or outsourcing. For example, if you make friends with an outsourced IT support company, then they’ll most likely send over the same people to help you fix your computers. This comes with several advantages.

For starters, it means you’ll get to know your temporary employee and they’ll spend less time figuring out your business’s network infrastructure or computer layouts, meaning they can finish the job more efficiently than someone who is new to your business. In the case of freelancers, if you befriend one then they’re more likely to give you priority on your commission requests. They may even be persuaded to work for you full-time if you can offer them a competitive salary, benefits and a career path.

Making friends with other businesses can also open up ideas for cooperation and joint promotional campaigns. If you’ve ever seen tech giants such as Apple, Microsoft or Sony partner up with other smaller businesses, then you’ll understand how important that exposure alongside a well-known brand is when promoting your company.

Are there any downsides?

As a startup, networking shouldn’t be such as huge priority on your list because, without a solid lineup of products or a trusted service to offer, you won’t be a business worth talking about or making friends with. At the end of the day, friendship isn’t the only thing that will get you friends in the world of business—you also need to be useful to them. Whether you offer a service that other companies need or if you can be turned into an ally instead of a competitor, you’re more likely to make business friends if your company can offer something back in return.

How to Connect with the People Who Work for You

I’m sure you’ve heard the saying ‘a happy worker is a productive worker’ and even in this fast-paced digital world where deals get done in seconds, that saying is still relevant.

Just imagine the kind of difference there would be if you got every employee excited about solving problems, connecting, and networking with multiple potential clients without the need to motivate them to do so.

And what if they weren’t timid in meeting and openly shared their ideas and created a flowing conversation in the boardroom? Much easier said than done, but there are ways to make your company of workers, into a team of motivated conquerors who don’t just believe in you and themselves, but know they’re better than the competition.

The individual above all else

I recommend you don’t approach the prospect of connecting with employees on a one-to-one basis because you shouldn’t treat them as if they’re part of a herd. Collectivism is both good and bad. You want a united front in the way you conduct business, but you want different personalities in your workforce.

Working on a cloud or a virtual system like Premier Global Office Solutions provides, means the hierarchy in a workplace can become blurred because anyone authorised can do changes to almost anything. There are those that are risk takers and those who prefer the softly-softly approach should be treated with equal importance because they give each other balance.

Respect comes in many forms, and it’s crucial that all employees feel included and treated with courtesy at work. Anything that stirs political or socially sensitivities in the office or staff room should not be given a place so to foster divisions within your team.

So keep anything that’s related to personal beliefs out of the way, and ask your employees respectfully keep their religion, political views and moral standards to themselves.

Have a heart-to-heart

We’re all human, and sometimes matters in our personal lives can distract us and make productivity drop. As the boss, you need to keep your finger on the pulse of the community cohesion at work, with the same amount of vigour stats, figures, and profits are kept tabs on.

If you can see someone is upset, invite them into your office for a 5-minute talk, and do more listening than talking. Help the individual any way you can without it hurting the business, and you’ll find that employee goes back to their role with renewed motivation.

I can’t begin to tell you, how important it is for an employee to feel as though their boss cares about their well-being and professional growth.

Breaking barriers

Barriers can form between leaders and those that work underneath them. The power of information is sometimes unrivaled, and bosses traditionally selectively wield this power. I fully acknowledge there are certain people who, you as a boss may regard as one of your captains.

But, employees who are not withheld from information and know exactly what their target is; who they’re going after; how they’re going to do it; when and why, all leads to each employee being able to comprehend the scale of a task. Keeping them in the dark can sometimes build an invisible barrier between them and a customer.

If an organisation keeps its employees fully formed than any query made by a client can be adequately assessed and responded to. Consequently, if everyone is reading from the same page, you limit the number of stragglers in your company.

Invoice2Go Presents ‘Freelancing Insights for the New Workforce’ [Infographic]

Recently, I collaborated with Invoice2Go (a leading invoice app and resource) to share some tips with new freelancers that examined time management, self-motivation, and social media. The goal was to give some insight that would be used for their next upcoming infographic (see below). You can read my entire blog post below for more details.

Today, I have the opportunity to share Invoice2Go’s completed infographic that looks at “Freelancing Insights for the New Workforce”. My name’s in the “Contributors” section (pretty exciting!) and my tip falls under the “Time Management” section (in the middle).

Read: My Three Phresh Tips for New Freelancers

Since I started my graphic design business almost six years ago, I’ve created a few different invoice templates.

Invoice2Go has just launched a brand new (and free!) invoice template (website link) generator on their website and I liked it so much I’ve decided to share it here.  It makes a great resource for anyone looking to try their hand at invoicing! Take it for a spin. You can thank me later. Also, this is NOT a paid endorsement (though I wish it was).

Here’s the Invoice2Go infographic for those thinking about taking the leap into the world of freelancing.

invoice2go_freelance_stats_x2_v03

If you liked the infographic, leave a comment or a thumbs up. Also, be sure to follow my blog and share across your social media channels too.

13 Small Business Lessons You Can Learn From

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1980s to 1990s – Playing around 

For as long as I can remember, drawing, colouring and or painting was what always made me the happiest. I played with LEGO® a lot and I think everything contributed to my attraction to the world of art and design and eye for detail. I like the “big picture” of any great or good idea and I also like breaking things down to really understand it.

2000s – I discover graphic design software

In 2002 I accidentally stumbled across Corel Draw® and messed around with the software designing basic things and that became my first introduction to using actual graphic design software. One year later I saw a friend of mine using Adobe Photoshop® and I thought it was the coolest thing ever! Designing using layers to ultimately create a visual composite! Genius!

2010 – I start my own company

Ten years later I started my small design company with the goal of changing the world through design and living out my dreams. The biggest challenge was keeping the momentum while working in a full-time job and trying to ensure you manage to find a way to balance it all. Believe in yourself and people will believe in you. With that I got friends who became clients and clients who became friends. I’ve met a lot of people and it feels great when they validate your work with their excitement, satisfaction and gratitude.

2012 – Celebrating my company’s 2nd anniversary

I stuck with my four page business plan and it’s kept me on track when I was losing focus. I started logo designs and I think I’ve gotten much better at it. Always wanted to make my own t-shirt collection and I did that this year as well. All in all, I think I’ve achieved a lot.

I’ve learned a lot about starting and growing a small business and some of the most important lessons have been:

  1. Dream BIG!
  2. Believe in your ideas
  3. Be fearless and take the dive!
  4. Fail fast and fail cheap. Learn quickly!
  5. Network as much as you can
  6. Find mentors who will guide you
  7. Surround yourself with positive and productive people
  8. Ask for help if you need it
  9. Read! A LOT!
  10. Allow God to inspire you
  11. Work for free sometimes if it’s a noteworthy cause in your eyes
  12. Give advice for free all the time, unless you’re otherwise hired
  13. Constantly reinvest into your business

2014?

Well… I’ll keep you posted.