Setting up your own design studio is one of the most exciting and exhilarating things you can do as a designer. It can also be a little overwhelming and confusing too however, so we are here today to create a tick sheet on how to set up your design studio so that you are up and running in no time at all.
Firstly, you’re going to need to look into a good, reputable business lending company that can help get your business off the ground financially and set you up with the funds that you need to get your business started and financed into the initial few months. With some business loan companies offering small business loans with business funding as low as 9.9% make sure you put in the research to find the best packages that fulfill the needs of your company.
Your Creative Team
Assuming that you are setting up your design studio with a background in design you are already bringing with you heaps of design experience and contacts within the world of design. You then will obviously want to create a team of fantastic designers. Creative individuals who add a diverse range of creative talents, style, and conceptual vision.
However as your background is most likely in design you will also want to ensure that you are creating a team that offers solid diversity for your business. So combining designers with more commercial staff who will be able to build your business and marketers who will be able to promote your business will ensure that you have a well rounded team that ticks all the right boxes for your business. Having a team of individuals with different backgrounds will also mean that you can bounce ideas around a team with multiple areas of expertise.
Those All-important Clients
The decision for you to bite the bullet and go it alone probably means that you are confident that you already have a few clients that you can take with you into your new company. A handful of clients is obviously a great start, but they are not going to pay the bills long term. Therefore the primary focus for your design studio is canvassing for new clients.
Begin by understanding what it is about your company that makes it special and makes it standout from the competition. Carve out a niche for yourself and then compile a list of potential clients that you feel your approach, values, and style will suit and serve well.
Build strong relationships by being transparent with your creative process so that there are no hiccups or no unmet expectations and disappointments along the way. Being clear about what you offer and what you can deliver is important in creating clear goals and aims for any projects you take on for new clients. Happy clients mean great word of mouth publicity, so being clear from the start will ensure your clients are satisfied with you and your new team and your company will subsequently grow.
So you now have your full time team in place, however you are still going to want to build up a network of outsourcers, collaborators, and specialists around you. Making sure you have people you can outsource work to means that no matter how much work you have coming through your studio you can always deliver and never have to risk clients going else where if your schedule is full.
Forming relationships with specialists in areas such as video animation or TV production advertising means that if you have a specific project that comes in that needs specialist knowledge in certain areas, you already have a trusted and reliable extended team that you can call upon.
Now that you are setting up shop on your own there may be a few differences, to working for an employer, that you don’t immediately notice straight away. One of the biggest differences that can sneak up on you, can be the training and industry knowledge and research that is gathered and presented and offered to you on a regular basis when you work for a larger agency.
So as a business owner you now need to make research and training a priority for yourself and for your staff. Staying on top of market trends and business development in your industry means you stay on top of the game and are able to offer your clients a service that is fresh modern and forward thinking.
Similarly, investing in training for yourself and your staff will mean that your team are constantly evolving and are able to offer the most up-to-date and sought after software and design programmes and tools.