When it comes to your business, you may find that you try out so many different techniques to boost your sales and customer base, that it leaves you a little confused. It’s not always easy to know which effort is working the most, or what kind of method you should be trialling next. Sometimes, it’s all of the noise that confuses you. You never really know where you should be aiming your actions. So, to clear the clutter and make everything that bit easier to control, take a look at five of the most common forms of communication and how to utilise each in your marketing strategy.
Even if you’re not an online business, you should have your own website. When you own a physical business, you need to be able to drive people to your store or service. A lot of people search online for what they’re looking for, so if you’re not on the web, they won’t be able to find you. With a website, they can not only find you but find your contact details too. Even if you don’t update it regularly, just having a website is a strong form of internet marketing.
The other key side of internet marketing is more centered around social media. Being active on one or more social media platforms is a great way to talk to your audience. Not only can you share promotions, new products, or even sales, you can also work on customer service with your customers, or encourage people to shop. Social Media also allows you to promote your brand and drive awareness that you exist.
There’s also the telephone to consider as a very viable form of communication and a marketing method. Although you may not be a fan of cold calling, there are ways to use calling to work for your business. You can opt for pay-per-call marketing that can generate you viable inbound marketing calls, or even hire someone to do your calling for you.
Either way, you’d be missing out on all of the people who prefer to talk over the phone then go online by ruling out telephone marketing methods.
You’ve also got the option to using email communication. Not only can you send out email inquiries and pitches, but you can also use email as a via mass marketing technique. If your website allows you to capture email data, why not think about trialling an email newsletter? Then, you can target prospective customers with news, information, and things to purchase.
And finally, you’ve also got the old-fashioned communication method of talking to prospects face to face. Although this isn’t always easy if you do run an online business, it’s something that you can do at exhibitions or trade shows. You can get out, promote the business that you know and love and get used to talking to your customers or potential customers. Sometimes, it can be the most effective communication method available to you.
If William Shakespeare was alive, his version of Romeo and Juliet might be different. Instead of the protagonist pondering to be or not to be, it could have become to be online or not to be online?
Thanks to the drop in the world economy, companies find it hard to gain a foothold in the industry. Add the decline of bricks and mortar businesses, and you’ve got a full-on crisis. Years ago, no one would be able to foresee the dramatic shift that faces the industry today. Indeed, most people probably thought everything would carry on as normal. In 2017, the only thing that is normal is the internet. And, if businesses aren’t using it to their advantage, they stand to lose a lot. For all the non-believers, these are the reasons why online businesses are taking over.
The truth is this: the modern world is a mobile one. What does that mean? It means that millions of people use their mobile devices to browse the internet. For the first time in history, the sales of mobile devices are bigger than desktops. And, that has opened a new landscape for companies around the world. The savvy business persons among you will know that advertising to a mobile crowd is different than usual. Indeed, there are changes in processes like creating mobile-friendly sites and developing apps. With the help of these features, a firm can take advantage and increase sales and revenue. Offline companies don’t have the same presence on the web. As a result, they don’t have the tools to market to them effectively.
Mobile technology isn’t only important to customers. It’s crucial for companies, too, because of its reach. In simple terms, a business can keep in contact with its headquarters from anywhere in the world. So, it doesn’t matter where employees are as they’re ready to work. Of course, this fact has huge implications for productivity levels. And, when productivity rises, so does revenue, sales and profits. In the modern industry, it’s vital that company is easy to reach from the farthest corners of the globe. With all the opportunities available, the length of a firm’s reach can dictate everything from growth to expansion. Plus, a business can also localise content anywhere in the world. Reaching new audiences isn’t a problem, but making them take note isn’t easy. Local content, or content which relates to them, is the key to global success.
The Web Is Tailor-made
Sir Tim Berners-Lee has been in the news recently, and when he speaks, the world listens. The creator of the internet had a lot to say, but it was his remarks about evolution which are important. In his view, the internet has evolved beyond anything he or computer scientists imagined. For businesses, this means one thing, and that’s potential. In frank terms, the World Wide Web has become the ultimate place for businesses from Silicon Valley to Timbuktu. For people to make a purchase, customers have to enter the store. An online store is always available 24/7, and it’s only a click away. With the right marketing strategy, more customers can come and go as they please. Business never has to stop on the platform that never sleeps.
There is a lot of ways an online business can add value, from a quick sale to easy navigation. What most people would agree on, though, is that the customer service aspect has hit new heights. In 2017, there is no need even to make a call to a company anymore. Instead, the customer can go online and read the FAQs section. Or, they can contact them on social media and get an instant response. If that’s not enough, consumers can speak to them remotely yet face to face as more businesses invest in video chat tech. Experts like Stackify warn of development problems, but they are to expected. Anyway, they are easy to fix if they businesses spot them early. One thing is for sure: online firms lead the way in the customer service stakes.
What’s the one thing that business owners worry about the most? It’s the cost of doing business. The sad news is that the majority of bosses don’t have the capital they need to succeed. So, to get by, they borrow money. Still, they end up in a sticky spot because a company always costs more than the initial budget. Although it’s possible to succeed, it’s very hard without the right amount of money. Bosses, then, always have a solution: cut costs. Cutting costs isn’t a great idea in most cases because it can affect the quality. However, online sites instantly reduce the expenses just by exploiting the internet. For one thing, they don’t have to worry about overheads or office space. And, there is no point in worrying about over employing staff. A company can succeed with one person from a home study or a dorm room. If you don’t believe that, ask Mark Zuckerberg.
Every firm on the web has the right to take their image seriously. The reason for this is that the customers are treating it with respect. The businesses they don’t respect are the ones that don’t have an online presence. It isn’t that they’re disrespectful, but they are suspicious. The internet carries a stigma these days, and that stigma is you’d be mad to avoid such a useful tool. Web-based firms benefit from the way that people view the online vs. offline debate. As a result, their image is a lot higher than it would be without the World Wide Web. Offline businesses can boost their image, or that there is no doubt. However, they face an uphill battle because of the way customers are wired.
Like Katniss Everdeen, companies can catch fire. Unlike “the girl wonder” from the Hunger Game series, this is metaphorical, not literal. Thanks to the rise of social media, there is the opportunity for businesses to gain mass exposure. All they have to do is go viral and they will be topical in Asia as in America.
Offline businesses struggle to have the same viral impact.
If you have an online business to run, then you are probably aware of the many things that you need to take on board.
There is so much to it that it can be difficult to bear it all in mind at once. But the fact is, successfully running a business online does not have to be extremely challenging.
There are some clear and easy ways of making it excel as fast as possible.
If you are looking for a business which is likely to stand the test of time, then take a look through these essential pieces of advice.
Filling A Need
First of all, you should remember that your business is there to provide a service or product or both. What that service/product is, is entirely up to you. But you need to know that your business is going to be in demand enough to be sustainable.
When it comes to running a business online, this means going out of your way to research as much as possible. Chances are, you will find some opportunities worth exploring that currently might not be on anyone’s e-commerce radar.
It will be a good start for your online business. A good place to look for ideas are on online forums.
See what questions people are asking. Is there a way that you can answer them though your online business? Alternatively, carry out keyword research to see what people are trying to find, but end up with zero results.
Providing An Easy and Safe Service
Sometimes, people can be a little reserved when it comes to online shopping. This is because there is so much bad press around it.
However, all that this really means for you is that you should try to make your service as easy and safe as possible. It is true that there are fraudsters out there trying to capture credit card information.
In response to that, you should look at high risk merchant accounts as a solution for credit card processing. If you can make the process as safe as possible, people are likely to really appreciate it.
What’s more, work hard to build the website in such a way that it is as easy to use as possible. This alone makes a considerable difference to how people feel about your business as a whole.
Choosing A Great Domain
Many online businesses actually start with this stage, and there are certainly benefits to that approach.
The right domain name really does make all the difference. And the wrong one can quickly see your business fail. When you are choosing your domain name, try to find something both catchy and unique – and which makes sense to your business.
This is definitely easier said than done. It might take you some time to find that ideal domain name. But it will definitely be worth it in the long run.
As long as you have the right domain, you might even find that everything else just falls into place.