Making a Great Product Page for Your Customers

Your website is one of your greatest marketing tools, and it has the power to convert passing visitors into paying customers. You need to focus on every aspect of your site, but your product page is something you should definitely pay attention to. The online shopper doesn’t have the opportunity to see the product first hand, and they can’t pick it up to feel and test the item before they buy. Therefore, the way you present the product page needs to give them all the information they need to know.

These are the aspects you need to focus on when designing your product page.

Top quality photographs

The customer is unlikely to buy something if they don’t know what it looks like. Therefore, highlight the product through high-resolution pictures, and include pictures of the item taken from different angles. While you could take some simple pics with your smartphone or tablet, you might also consider hiring a professional photographer to make the pictures stand out.

Image Credit: Pexels

Captivating wording

This is your opportunity to sell the product, so make every word count. Tell the customer exactly why they need to buy the product, listing all the benefits that will make their lives easier. Explain how your product is better than others on the market, and highlight anything that makes it particularly unique. In short, this is your sales pitch. By the time they have finished reading, the customer needs to feel excited and inspired by what you are selling.

Greater detail

Separate to your sales pitch, you need a paragraph that goes into greater detail. So try and preempt the questions a customer might normally ask in a store and list every feature you can think of that is relevant to your product. Those in the building industry, for example, will want to highlight the materials they use, such as PPGL Coils, and give a full description of the material’s benefits, including durability. There are those people who’s buying decision will hinge on the technical specifications of a product, so don’t skimp out on any important details.

Pricing information

Be upfront about the cost, even if your product is expensive. Customers appreciate honesty, so don’t smuggle the price away in the small print or a few clicks away from the product screen. However, if you have specific deals for first-time customers, or have made some sales reductions, let the customer know front and center on the product page. People like to know they are getting value for money, so even if your item sells at a premium price, the other information on the page, such as your product description, will encourage them to buy.

Shipping information

Shipping costs need to be included within the pricing information. However, you need to give the customer other essential information. For example, what shipping method are you using? What is the expected delivery time? Do you have a returns policy, and if so, what is the best method for your customer to return the product back to you? The more information you can provide, the added peace of mind you are giving the customer.

Bottom line

You may have a great product on sale, but if you aren’t giving the correct information, you may struggle to make a sale. Therefore, use our advice. The more information the customer has to hand, the more likely they are to buy when they can make an informed decision.

Presenting Your Products: Getting It Right

Presenting your product well is a major part of securing a sale. However, that’s not where its importance ends. Your product should also be well-presented to please people once they’ve purchased it too, especially if they buy it online. There’s no point in it looking good on your website if your customers are displeased with it when it arrives. There are several different elements to think about if you want to present your product in a way that encourages the success of your business. From the packaging you use to the photos you put on your marketing materials, you need to put a lot of thought into it.

Create Custom Packaging and Containers

The first thing you can consider is the way that your product is packaged. Most products need packaging of some kind, whether it’s bottle or jar or a box. While not every product needs to be packaged, those that are need to have packaging that stands out. Otherwise, people might be less inclined to make a purchase. Creating custom packaging is the way to go if you want to stand out. Try using something like CL Smith services, where you can get packaging that’s unique to your brand. You should think about how your packaging will catch people’s eyes.

Deliver Thoughtful Packages

If you’re sending your products through the mail, that’s another level of presentation you can think about. You need to think about practical ways to send your products, but you can also consider how to make them look good. You might have custom boxes or envelopes so customers can see your branding as soon as they arrive. You can even add a personal touch to your packages, perhaps with a little note inside or a treat, like a pack of candy. You can be creative with how you package your products to send out.

Image Credit: Pexels

Take Excellent Photos

Great quality photos of your products are necessary for various marketing materials. From your website to a brochure or catalog of your products, you need to make your products look amazing in photo form. The best thing to do is to hire a professional product photographer so they can do an excellent job capturing your products. Some small business owners might choose to take their own photos, but you’re going to need the right equipment and skills if you want to get it right. Your photos could be useful for years, so it’s worth spending some money to get it right.

Present Your Products When Selling Directly

If you sell your products in a store or perhaps on a market stall, you need to be able to organize them in a presentable way. It’s not as easy as you might think, and you can sometimes end up with a bit of a mess. You need to get creative and learn a little about visual marketing if you want to get it right.

How you present your products is hugely important, so don’t neglect it if you want your products to sell. It can also help to keep your customers coming back.

The Next Big Thing in Photography and Vlogging is Hover Camera by Zero Zero Robotics

Check out “Hover Camera” from Zero Zero Robotics, a China-based robotics company pioneering the future of smart flying robotics. It’s exactly as the name suggests; a camera that hovers when you release it. If you’re thinking “Well it’s just a drone with a camera” then you’re sort of right and sort of wrong all at the same time.

Hover Camera - Release & Hover (big)

It’s quite the innovation and the simple marketing helps to put a well-deserved “spin” on the actual product itself. Hover Camera is autonomous and Zero Zero Robotics has managed to replace the traditional gimbal. It comes with a sh*tload of features like a carbon fibre casing and electronic image stabilisation (EIS). It’s portable (small enough to fit in a purse) and super-easy to use. You simply power it on, flip it open, hold it anywhere, and release it.

HC-in-bag

There’s no doubt you’ll like what it can do. Vloggers like Casey Neistat will love it. Outdoorsy/adventurous people will want to do more outdoorsy things. If Hover Camera is at the right price point, say under $500, I anticipate it will sell and sell well. Consider it the next big thing in photography, filmmaking, and vlogging. Hover Camera weighs less than 250 grams, so there’s no need to register with the Federal Aviation Administration (FAA).

Group-shot

Although Zero Zero Robotics highlights some of Hover Cam’s primary features like throw and balance, 13MP and 4K video, and auto-follow, it says nothing about the low light performance. Let’s assume like everything else (gadgets) on the market, lighting is mediocre, so well-lit environments will always work best.

If the company’s managed to create a better gimbal than let’s say DJI (makers of UAVs) then I could see them getting a lot of licensing deals from drone companies.

Hover-Camera

Zero Zero Robotics was started by Meng Qiu Wang who is Founder and CEO with a team of 80+ employees with a diverse academic background. They’re aiming to set new standards in aero-robotics and the Hover Cam is their flagship product that was successfully funded at $25 million. Visit their website and check out Hover Cam for yourself. You might add it to your Christmas wish-list.

An Australian Photographer Making Big Waves in His Industry

This photographer captures waves in a totally gnarly way (surfer speak) that makes them the focal point of his awe-inspiring images. Ray Collins is an Australian photographer who bought his first camera a mere eight years ago (in 2007) to shoot his friends surfing around home.

Ray Collins photo waves
Source: Ray Collins’ Facebook Page

He’s since gone on to work for major companies like tech giant Apple and renowned magazines like National Geographic and adrenaline junkie Red Bull employing “his unique signature seascapes across their international campaigns.”

'Found At Sea' is a 184 page hardcover coffee table book
‘Found At Sea’ is a 184 page hardcover coffee table book

One of the most striking revelations is that Collins is colour blind, yet this hasn’t held him back in a space like photography. I suppose the worse case scenario, he could’ve just shot all his images in black and white! His published book, Found At Sea, features stunning photographs of seascapes and the first edition has already sold out. You can follow Ray on Instagram where he already has 80,000 followers.

I can’t swim nor can I surf, but I definitely want to learn; I can’t promise you I’ll be taking pictures of waves. In the video below, you get to see Collins in his element capturing nature’s most powerful element.

From First Shipped to Mega-hit: The Adobe Illustrator Story.

It’s amazing to see how this software was developed by such visionaries that include co-founder, John Warnock. Nearly 27 years later, Adobe Illustrator has completely revolusionised the creative and publishing industries.

Enjoy and appreciate the history lesson. It’s 20 minutes well spent.

Marketing Product? A Photography Lightbox Makes All the Difference!

Whether you’re selling product on eBay, Amazon or Etsy or better yet, your own website, having great pictures makes all the difference.

In my instance, if you’re a graphic designer hired to create a promotional flyer for a product, it’s imperative you achieve the best results for your client or clients. After my little do it yourself (DIY) cardboard lightbox that cost a whopping US$2.31, my flyer design featuring flag-themed sunglasses speaks for itself.

At the end of the day, all you’re after are positive results. Step into the light!

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How $2.31 Can Get You a Super Cheap Photography Lightbox

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You know the famous expression “necessity is the mother of invention”? Well it tends to ring true when it comes on to design. Every time I’m hired for a graphic design project, I always make sure to under-promise and over-deliver, because some projects are just harder than others. I’d like to point out that I’m a Graphic Designer who just happens to like and appreciate the art and science behind photography.

My latest project involves aviator sunglasses and not just any aviator sunglasses, flag-themed ones in time for the World Cup. This presented an obvious challenge for me as there was no way I could find these particular design online to download some images. The focal point of the design is the sunglasses so I had to find a way to get quality images, ergo reading about shooting product.

In one of the articles I read, I came across lightbox (hyperlinked) and clicked that link to see a short tutorial on making your own. This led me to reading as much material as I could find and equally as many videos via YouTube with really detailed tutorials. For a grand total of US$2.31, I created my very own, fully functional photography lightbox. All it took was an hour’s worth of effort.

If you want to make your own, here’s what you’ll need:

  • a cardboard box at least 12″l x 12″w x 12″h — (I endorse reuse and upcycle)
  • a box cutter (or scissors or knife)
  • a metal or wooden ruler
  • one sheet of tissue paper (the gift wrapping kind!)
  • white cartridge paper (for the background)
  • a roll of masking tape
  • pencil or pen or marker (I like Sharpie)

That’s pretty much it and all you need now are some lamps to get started. Fluorescent light works well, but if you have LED lamps then more “power” to you (saw what I did there?)! In actuality I can’t see this costing you more than US$10.00 and makes for a really fun project and a fantastic tool to take better and brighter photographs of small to medium objects. If you sell products on eBay or Amazon or Etsy, using your own photography lightbox will definitely help improve your odds of scoring some sales. Heck, go nuts!

Right now, I’m just excited to get these photographs into Photoshop for editing!!

Fun tip: Play around with the positioning of the lamps!