Some people might start selling a product themselves after they come up with it. Even if you do choose to sell as well as make your own product, looking for retailers who will put it on their shelves (or in their online store) can help you to sell more. For some products, it makes much more sense for you to have other people sell them. Distribution is one of the best ways to drive sales. At the moment you might only have one or two products, so it might not make sense for you to have your own physical retail outlet. If your goal is to have other people sell your product(s) then there are a few things you need to take care of first.
Know Your Numbers
Before you start asking people to buy your products, you need to ensure you have a good head for the costs and figures.
How much does your product cost to make? What’s the cheapest you can make it, and the cheapest you can reasonably sell it? When you work out your cost per unit, you need to consider a range of factors, not just the manufacturing costs.
Don’t forget to think about packaging, shipping, and other expenses involved in producing your product. Work out whether it’s possible to sell more units for less too, as this can appeal to retailers.
Make Sure It Looks Good
Your product needs to look good on the shelves, or in photos if it’s going to be sold online. You’ll need to think about its packaging and do some research into labeling systems to come up with a design for your product if you haven’t already.
You need to consider what your product looks like, how it might need protecting, and the costs of packaging. You should also think about it from the retailer’s perspective. They only have limited amounts of space, either on their shelves or in their storage space.
Packaging your product as small as it can be means they can put more on the shelves.
From Good Relationships with Retailers
Of course, you need to have good relationships with retailers if you want them to sell your product.
You might not convince them to do it right away, but having them in your contacts will help you. You might meet them by going to trade shows and even visiting stores, as well as networking both online and offline. You can also do independent research into the retailers you would like to sell your products.
Sort Out the Technicalities
Make sure your product is ready to go on the shelves by taking care of all the official matters. It needs to be appropriately labeled within any regulations, and you need to think about whether you need to protect your product.
Sometimes, you might want to file a patent or perhaps register a trademark. This is always important, but could be especially so if you’re worried about retailers making their own version of your product.
Get your product out on the shelves by presenting it well to retailers. You need to show them your product is worth selling.