Here’s a Quick Guide to Getting Your Product on and Flying off the Retail Shelves

Some people might start selling a product themselves after they come up with it. Even if you do choose to sell as well as make your own product, looking for retailers who will put it on their shelves (or in their online store) can help you to sell more. For some products, it makes much more sense for you to have other people sell them. Distribution is one of the best ways to drive sales. At the moment you might only have one or two products, so it might not make sense for you to have your own physical retail outlet. If your goal is to have other people sell your product(s) then there are a few things you need to take care of first.

Know Your Numbers

Before you start asking people to buy your products, you need to ensure you have a good head for the costs and figures.

How much does your product cost to make? What’s the cheapest you can make it, and the cheapest you can reasonably sell it? When you work out your cost per unit, you need to consider a range of factors, not just the manufacturing costs.

Don’t forget to think about packaging, shipping, and other expenses involved in producing your product. Work out whether it’s possible to sell more units for less too, as this can appeal to retailers.

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Make Sure It Looks Good

Your product needs to look good on the shelves, or in photos if it’s going to be sold online. You’ll need to think about its packaging and do some research into labeling systems to come up with a design for your product if you haven’t already.

You need to consider what your product looks like, how it might need protecting, and the costs of packaging. You should also think about it from the retailer’s perspective. They only have limited amounts of space, either on their shelves or in their storage space.

Packaging your product as small as it can be means they can put more on the shelves.

From Good Relationships with Retailers

Of course, you need to have good relationships with retailers if you want them to sell your product.

You might not convince them to do it right away, but having them in your contacts will help you. You might meet them by going to trade shows and even visiting stores, as well as networking both online and offline. You can also do independent research into the retailers you would like to sell your products.

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Sort Out the Technicalities

Make sure your product is ready to go on the shelves by taking care of all the official matters. It needs to be appropriately labeled within any regulations, and you need to think about whether you need to protect your product.

Sometimes, you might want to file a patent or perhaps register a trademark. This is always important, but could be especially so if you’re worried about retailers making their own version of your product.

Get your product out on the shelves by presenting it well to retailers. You need to show them your product is worth selling.

Presenting Your Products: Getting It Right

Presenting your product well is a major part of securing a sale. However, that’s not where its importance ends. Your product should also be well-presented to please people once they’ve purchased it too, especially if they buy it online. There’s no point in it looking good on your website if your customers are displeased with it when it arrives. There are several different elements to think about if you want to present your product in a way that encourages the success of your business. From the packaging you use to the photos you put on your marketing materials, you need to put a lot of thought into it.

Create Custom Packaging and Containers

The first thing you can consider is the way that your product is packaged. Most products need packaging of some kind, whether it’s bottle or jar or a box. While not every product needs to be packaged, those that are need to have packaging that stands out. Otherwise, people might be less inclined to make a purchase. Creating custom packaging is the way to go if you want to stand out. Try using something like CL Smith services, where you can get packaging that’s unique to your brand. You should think about how your packaging will catch people’s eyes.

Deliver Thoughtful Packages

If you’re sending your products through the mail, that’s another level of presentation you can think about. You need to think about practical ways to send your products, but you can also consider how to make them look good. You might have custom boxes or envelopes so customers can see your branding as soon as they arrive. You can even add a personal touch to your packages, perhaps with a little note inside or a treat, like a pack of candy. You can be creative with how you package your products to send out.

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Take Excellent Photos

Great quality photos of your products are necessary for various marketing materials. From your website to a brochure or catalog of your products, you need to make your products look amazing in photo form. The best thing to do is to hire a professional product photographer so they can do an excellent job capturing your products. Some small business owners might choose to take their own photos, but you’re going to need the right equipment and skills if you want to get it right. Your photos could be useful for years, so it’s worth spending some money to get it right.

Present Your Products When Selling Directly

If you sell your products in a store or perhaps on a market stall, you need to be able to organize them in a presentable way. It’s not as easy as you might think, and you can sometimes end up with a bit of a mess. You need to get creative and learn a little about visual marketing if you want to get it right.

How you present your products is hugely important, so don’t neglect it if you want your products to sell. It can also help to keep your customers coming back.

Fast Track Ways to Make the Most of Your Product

I’ve spoken a lot about the various factors behind a successful business. I’ve even attempted to tackle marketing, branding, and so on. But, it’s important to remember that the top priority for your business success should be your product. That’s what stands to make or break your enterprise. The best marketing campaign in the world won’t do any good if your product isn’t up to scratch.

So today, together, we’re going to take a little time to think about your product itself. The chances are, you’re happy with how it is at the moment. It’s on the market, and things seem to be going well. But, remember that the market is competitive. You always need to be on the lookout for ways to stand out. As such, product development should be on going. In the meantime, though, it may be worth considering ways you can make more of your product as it stands.

Here are a few methods you may want to try.

Additions for Your Product

There are a few benefits for offering additions to your product. For one, they’re a sure way to keep interest high. Major product development takes time. Customers could lose interest if you aren’t careful. Offering small additions in the meantime can help to keep them on side. Plus, it’s an excellent way to make more money from your original idea.

The additions you offer depend on your product itself. They should be optional extras which allow people to create a product which suits them. Something like different cases, or add-ons which enhance performance are sure to go down well. Such steps may seem insignificant compared to your main product, but they’re worth taking. Customers will love the opportunity to customise their purchases.

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An App to Go Alongside

We have an app for everything nowadays. And, your product should be no different. Developing an app which customers can download for free will help to create a sense of community. Plus, it’ll enhance their experience with your product. Think carefully about which type of app would work best. If you want to keep things lighthearted, you could develop a game which relates in some way. Or, you could keep things professional with an app which tracks your product’s performance, or enhances it. If you’re not sure which path would be best, take a look at something like these mobile app examples and ideas to get your started. As with anything, looking at what works is the best forward.

Additional Online Content

It’s also worth offering customers extra online content. Create a password which unlocks special offers, or additional product features. You don’t have to be too elaborate with this to make it work. Offering customers a small discount now and again is all it takes. It may even be worth developing a newsletter for existing customers. Then, you can email them special offers once a month. Online interactions like these have the benefit of creating customer loyalty, and keeping your product fresh in their minds.

A Good Product Needs A Good Craftsperson

Your business needs a great product. You might have the idea of a great product, but do you have the real thing to go with it? Some business owners will rely on expertise to help them polish off the final creation, which is all well and good. But to really understand what works about your product, what doesn’t, what costs, and what saves, you have to get closer. Every business owner needs to be a craftsman in some aspect.

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Know the processes

You need a good idea before you have a good product. Intuition, creativity, and an eye for demand help you get that far. But they aren’t enough. The materials, the manufacturing process, how it’s all put together. These are what dictate quality. If you’re using plastics in your product, then consider some injection molding training.

If you’re starting a woodworking enterprise, then make sure you know the different kinds of woods involved and how they can serve a design better. Get to know the physical properties of your product and how it actually feels. That way you know what changes are necessary to evolve the product, rather than just wondering if you can do it better.

Know the costs

A deep knowledge of those processes involves knowing how much it costs to use them. You will want an idea of how much it costs to create every product, yes. But you should also know how much every step in its creation costs. That way, you can figure where you can cut costs if you need to without sacrificing the most important aspects of the product.

You can also be aware of potential downtime and maintenance in the different steps of the manufacturing processes, helping you create a proactive and preventative policy that reduces the risks.

Know what your customers know

Simply put, you need to get hands on with your product. Knowing what the customer wants is key to a good product concept. Feeling the product, its weight, how easy it is to hold, where it can be positioned. That’s how you know what the customer knows about it. The subjective experience of handling a product can be as big a benefit or as annoying a barrier as how much use someone gets out of said product.

Have passion

Working closely with your product is also going to make you more passionate about its design and success. While you want to avoid becoming obsessed and unable to see the bigger picture of the business, passion is important. The market sees passion as a positive and is willing to put faith in a product that has real belief and care behind it. Plus, the more you know about your product, the more in-detail you can talk about it to different consumers, showing you’re a business that has real expertise in what they do.

The closer you are to your product, the more likely you are to the spark of inspiration that changes your products for the better. Also, the less likely you are to miss the failures that customers will be able to see all too easily.

10 Things to Consider When Creating a Successful Product

If you’re looking to start up your own business and have a few ideas in your head — before you do anything else, you should make a checklist of all things your product will need.

  1. Easy

People don’t want to be messing around trying to work a product, no one has time for that. So when thinking about ideas, make sure that it’s simple enough to use.

The easy-to-use first generation iPhone released in June 2007
  1. Interesting

You need to think outside the box. There are so many different things out there nowadays that it’s hard to find something that stands out. So have a long, hard think about what can make your idea more intriguing than the next one.

  1. Meaningful

The best way you’re going to reach out to consumers, is if you create something that offers a solution to people’s problems. Like a scent machine; the use is in the name, and it offers to release some wonderful scents within your home which are vegan and pet-friendly too.

Keep it simple enough to understand, while solving someone’s issue.

  1. Longevity

Think of something that will be of use to the consumers for not just today, but tomorrow and the next day, and the next. If you don’t do this, your product may just end up being a fad.

  1. Entertaining

Create something that will make people excited to go out and buy it. If you can make your product enjoyable, as well as productive, you may stand a real chance at success.

  1. Know the value

You won’t get a lot of people buying your product if they don’t see the value in it. It’s even worse if they invest in your idea, only to come to the conclusion that it’s not worth the purchase.

This could be could terrible for business, especially if the customer openly shares their opinions.

  1. Competition

It’s very easy to get knocked out of the ring by another competitor, so you must always be on your game. Don’t think of an idea that means bringing out several products, instead create something that has all of those qualities in one item. If you don’t do this, your competitor will beat you to it, and could quite possibly steal all of your consumers because they will be known as the ‘better version.’

  1. Be unique

You may go through this whole process, only to realise at the end that you’ve made an exact copy of something that already exists. You want to avoid this happening at all costs!

  1. Know your industry

This all comes with time and experience. If you’re new to all of this, familiarise yourself with the basics first. You are more likely to fail if you have no idea where you are or what you’re doing.

  1. Ask for feedback

This is so important, but a lot of people out there ignore this step because unfortunately, the truth hurts sometimes. But if you expect to be successful, you’re going to have to listen to what your consumers want, what they don’t like about your product, and how you can make it better.