A Good Product Needs A Good Craftsperson

Your business needs a great product. You might have the idea of a great product, but do you have the real thing to go with it? Some business owners will rely on expertise to help them polish off the final creation, which is all well and good. But to really understand what works about your product, what doesn’t, what costs, and what saves, you have to get closer. Every business owner needs to be a craftsman in some aspect.

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Know the processes

You need a good idea before you have a good product. Intuition, creativity, and an eye for demand help you get that far. But they aren’t enough. The materials, the manufacturing process, how it’s all put together. These are what dictate quality. If you’re using plastics in your product, then consider some injection molding training.

If you’re starting a woodworking enterprise, then make sure you know the different kinds of woods involved and how they can serve a design better. Get to know the physical properties of your product and how it actually feels. That way you know what changes are necessary to evolve the product, rather than just wondering if you can do it better.

Know the costs

A deep knowledge of those processes involves knowing how much it costs to use them. You will want an idea of how much it costs to create every product, yes. But you should also know how much every step in its creation costs. That way, you can figure where you can cut costs if you need to without sacrificing the most important aspects of the product.

You can also be aware of potential downtime and maintenance in the different steps of the manufacturing processes, helping you create a proactive and preventative policy that reduces the risks.

Know what your customers know

Simply put, you need to get hands on with your product. Knowing what the customer wants is key to a good product concept. Feeling the product, its weight, how easy it is to hold, where it can be positioned. That’s how you know what the customer knows about it. The subjective experience of handling a product can be as big a benefit or as annoying a barrier as how much use someone gets out of said product.

Have passion

Working closely with your product is also going to make you more passionate about its design and success. While you want to avoid becoming obsessed and unable to see the bigger picture of the business, passion is important. The market sees passion as a positive and is willing to put faith in a product that has real belief and care behind it. Plus, the more you know about your product, the more in-detail you can talk about it to different consumers, showing you’re a business that has real expertise in what they do.

The closer you are to your product, the more likely you are to the spark of inspiration that changes your products for the better. Also, the less likely you are to miss the failures that customers will be able to see all too easily.

Female artist in well-lit home studio

The Practical Person’s Guide to Navigating the Creative Aspects of Business

Have you ever fallen into the trap of thinking only creative people can succeed in business? You wouldn’t be alone. Many of us who struggle to engage that part of our brain shy away from going it alone. After all, without creative thinking, how can you stand apart from the crowd?

There’s no denying that creativity is the easiest way to an innovative product, but it may not be as important as you think. Now and again, a more practical thinker can come up with an idea worth pursuing. Of course, the idea in itself isn’t everything. The process of getting a company off the ground also requires creativity. The good news is, there are plenty of ways around any problems you might face. We’re going to look at a few cases where creativity seems crucial and show you the ways around it.


Creation starts straight away. You can’t go anywhere if you don’t have a brand name and logo. With both of these, it’s a case of the more creative, the better. So, what can a non-creative brain do? Instead of dwelling on your lack of creativity, play to your strengths. Surely a literal thinker can find literal solutions to the problem?

If you have startup money behind you, it might be worth looking into creative company names for sale. There’s no denying that these will set you back, but failure to develop a popular brand will cost you more.

If you don’t want to spend the money, it’s worth talking the issue through with a few of your friends and family. When it comes to something like this, more brains are better than one. Make a note of any ideas people give, then look through each one and decide which best represents your brand. Of course, you’ll need to make sure the person who made the suggestion is okay with your using it!

Decorating Your Space

If all goes well with the startup, it won’t be long before a need for creativity rears it’s head again. Whether you have an office space or a shop front, it’s crucial you design and decorate in the right way. If your business is forward facing, this is essential for attracting customers and giving the right impression. But, even if you don’t intend to host customers in the space, it’s important you get it right for your colleagues. How can they produce good work if they’re in an uninspiring environment every day?

Again, you could opt to pay somebody else to deal with design for you. By this stage, money shouldn’t be such an issue. Of course, you may have to give them some idea of what you’re after. But, once you’ve told them your basic requirements, they can get stuck in with the creative side.

Or, you might want to take inspiration from other sources. Nothing is going to be quite what you need, but searching online, or visiting existing offices, will provide you with some ideas. Merging them together may be all it takes to get the space you need. As your colleagues will be sharing the space with you, it’s also worth asking for their opinions. That way, you gain creative input and ensure you’re catering to their needs.

The words CREATE, SHARE, and GROW communicates SiteManager’s ultimate goal | Source: SiteManager

Developing Your Product

You may have been lucky enough to have the original idea for your product, but the creation doesn’t end there. If you never change or develop your stock, customers will soon get bored. The market moves fast, and you need to make sure you run with it. But, if you lack creative inspiration, this may be easier said than done.

The good news is, there is another foolproof way to ensure your product is growing in the right way. Market research is the best way to see what’s popular. You don’t need to be creative to spot a gap in the market. Once you spot it, you can fill it. It’s also worth looking at your sales and customer feedback. Customers often have ideas about where the would like a product to go. Listening to these suggestions will earn you respect, and ensure you’re producing the product your customers want to see.


No one said that starting a business without a creative streak was going to be easy. But, as a literal thinker, you should have no problem finding a way around the problem. Plus, your other strengths will give you an edge that purely creative business people won’t have. Make the most of them!

10 Things to Consider When Creating a Successful Product

If you’re looking to start up your own business and have a few ideas in your head — before you do anything else, you should make a checklist of all things your product will need.

  1. Easy

People don’t want to be messing around trying to work a product, no one has time for that. So when thinking about ideas, make sure that it’s simple enough to use.

The easy-to-use first generation iPhone released in June 2007
  1. Interesting

You need to think outside the box. There are so many different things out there nowadays that it’s hard to find something that stands out. So have a long, hard think about what can make your idea more intriguing than the next one.

  1. Meaningful

The best way you’re going to reach out to consumers, is if you create something that offers a solution to people’s problems. Like a scent machine; the use is in the name, and it offers to release some wonderful scents within your home which are vegan and pet-friendly too.

Keep it simple enough to understand, while solving someone’s issue.

  1. Longevity

Think of something that will be of use to the consumers for not just today, but tomorrow and the next day, and the next. If you don’t do this, your product may just end up being a fad.

  1. Entertaining

Create something that will make people excited to go out and buy it. If you can make your product enjoyable, as well as productive, you may stand a real chance at success.

  1. Know the value

You won’t get a lot of people buying your product if they don’t see the value in it. It’s even worse if they invest in your idea, only to come to the conclusion that it’s not worth the purchase.

This could be could terrible for business, especially if the customer openly shares their opinions.

  1. Competition

It’s very easy to get knocked out of the ring by another competitor, so you must always be on your game. Don’t think of an idea that means bringing out several products, instead create something that has all of those qualities in one item. If you don’t do this, your competitor will beat you to it, and could quite possibly steal all of your consumers because they will be known as the ‘better version.’

  1. Be unique

You may go through this whole process, only to realise at the end that you’ve made an exact copy of something that already exists. You want to avoid this happening at all costs!

  1. Know your industry

This all comes with time and experience. If you’re new to all of this, familiarise yourself with the basics first. You are more likely to fail if you have no idea where you are or what you’re doing.

  1. Ask for feedback

This is so important, but a lot of people out there ignore this step because unfortunately, the truth hurts sometimes. But if you expect to be successful, you’re going to have to listen to what your consumers want, what they don’t like about your product, and how you can make it better.