Big up Your Brand with These Exposure Tips

If you dream of your brand one day becoming a household name, you need to build your brand exposure. While you might not reach Coca-Cola levels of fame, you could still become a well-known brand within your industry. At the moment, you might feel like there’s not much recognition for your brand. If you’re unsure, conducting a survey can help you find out what people think of you, including whether they recognise your name and logo, and if they know what you do. Think you’ve still got a long way to go to get the brand recognition you’re after? Here’s what you could do to change that.

Sponsor an Event or Charity

Getting your name or logo to appear anywhere other than your own marketing materials is always a smart move. Find an event you can sponsor — it will be great exposure for your brand. Sponsoring a charity event is one idea, but it definitely doesn’t need to be linked to a charity. Businesses and various organisations will also use sponsors to help them fund their events.

In return for your sponsorship, you’ll likely get a range of benefits, such as your logo on official event material. You might also consider attaching your brand to a charity for a longer partnership that benefits you both.

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Sign Up for Trade Shows and Conferences

Going to a trade show or conference can mean a lot of work, but it’s worth it to boost your brand’s presence. Some of them are for other businesses in your industry, while others are open to the public. Which type of event you choose might depend on whether you’re promoting B2C (business-to-consumer) or B2B (business-to-business) products or could just relate to whose attention you currently want to get.

If you want to be successful, you need to make your trade show portable displays stand out. Getting some custom items made will ensure you present a strong brand identity at the event. If you decide to go to a conference or trade show, make sure you start organising early.

Get More Active on Social Media

Creating a strong online presence is essential in the modern age. Social media is one of the key factors to pay attention to if you want to get people talking about you. There are several ways to stay engaged on social media, from starting conversations to using paid advertising. Having a social media strategy will help to give you a direction that will build your brand.

Come Up with a PR Campaign

If you’ve got something you want to promote, a PR campaign could help to get your brand more exposure. You might simply want to tell the story of how your brand came to be. Or perhaps you’re about to release a new product or service. Maybe you’ve conducted a survey and found some interesting statistics.

Whatever it is you want to say, getting in touch with some media professionals could get your voice out there.

If you need more brand exposure, there are several things you can easily do. Take action instead of waiting for something to happen.

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How to Increase Your Online Presence Well Beyond Your Website

You’ve just built yourself a website for your business. You’re feeling overly-confident. The phone will start ringing any moment and business will start flooding in. Wrong.

Sadly, there’s more to online marketing than simply having a site. In this digital age, the internet has become so crowded that standing out now takes a lot of signposting. You can’t just be in one place — you need to be all over the web. Here are just six (6) ways that you can adopt to increase your online presence, guaranteeing those leads and making your competitors sick of seeing your brand.

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Online Ads

One way to dominate the web is to pay for internet ads. The most common type of internet ad is Pay Per Click (PPC) ads. You pay a certain amount of money for a certain amount of clicks. Your ad is then displayed until a certain amount of people click on it, guaranteeing interaction. The effectiveness of internet ads has been debated – just make sure that your ad is well designed and that you’re not throwing money at the first company you can find.

Social media

Social media allows you a platform that’s much like a website but more interactive. A Facebook business page and Twitter business page are recommended. Through engaging content you can then generate followers that hopefully turn into leads. Instagram meanwhile is great for sharing images of your work — good on a business to consumer level. Linked In on the other hand is a great networking tools for finding other companies to work with or new employees — better on a business to business level. A social media agency may be able to handle all this for you if you haven’t got the time to regularly post content. Such a company can also help create engaging content that will build you a formidable following (make sure to also invite all your friends, family, employees and past clients to like and follow on all platforms).

Review sites

Don’t shy away from review sites such as Trip Advisor. Embracing these sites can give you more of a chance to collect and show off positive feedback, which can be used to improve your online reputation. Yes, you will get some negative reviews, but there are many ways to outweigh this negative feedback. You can encourage happy clients to say some nice words about you (there’s also nothing stopping you from encouraging friends and family from leaving reviews). Also make sure that you’re responding to negative criticism appropriately. Openly apologise and show that you’re willing to accept your faults (unless of course it truly is a troll, in which case feel free to dismiss them).   

Blogging

Blogging is another way of improving your online presence. Many business owners will write regular blog posts on their website that give advice to clients and aspiring entrepreneurs. This can help to improve your reputation and increase the content of your website, offering people more doors to enter your site through. You can also write guest posts on other people’s blogs. This can be a good cross-promotion strategy — you write a post on someone else’s site and they write a post on yours. Always remember to use social media to promote each post you publish. You may even be able to use a plug-in to automatically share every post you write.

Video marketing

No, I’m not suggested you fork out thousands for a TV ad. Thanks to video-sharing giants like YouTube, creating your own video advertisements has never been easier. There are companies that can create YouTube ads for you. Alternatively, you can do it yourself (DIY) — setup your own channel and start your own vlog, like YouTuber Casey Neistat. Like blogging, vlogging provides another platform that you can use to give advice to fellow business owners and clients. All you need is a high-quality camera and a decent microphone and you’re all set up to go. These days you can even get started with a smartphone just as long as it has a really good lens. Once the content’s created and uploaded to YouTube, be sure to share your videos across your social media channels (Facebook, Twitter, etc.).

Online press

Online magazines, newspapers and major blogs are a little harder to break into and can often require a public relations (PR) team behind you. You’ll need an interesting story to offer the press. This could be a business success or a personal success that you can then link to your company. Local news can often be a great place to target if you’re a small business. You might be able to advertise the opening of a shop, an award you’ve won or a charity event that you organised. A PR company will be able to help you come up with a creative hook that could get journalists interested. You should also consider online radio stations and podcasts. No matter how small, they will give you that extra bit of coverage that helps to get your brand out there online.