Fantastic Ideas to Transform Your Small Business



Social media is a great advertising tool, use it wisely

Some entrepreneurs and business owners don’t utilise social media enough, and that can be a detrimental error to your new business. Social media is a powerful marketing tool that when used correctly, can improve your reach and engagement with new and existing customers.

Furthermore, a regular and updated social media profile on whatever platform you choose can be an ideal way to gain new business. However, it’s important to remember that social media can also be your downfall if you don’t use it correctly.

Make sure you remain professional with your digital presence at all times, after all, you are portraying your business reputation and not that of your own.

Consider different ways to connect and engage with your customers

Sometimes you need to think outside of the box when it comes to connecting and engaging with your customers. You may not always be around and capable of offering a completely personal service and answers frequently asked questions promptly. This is when software can help you out.

For example, a Financial Bot could help out with a business that is financially lead. Answering questions or updating customer profiles from a simple interaction. This type of system could work in other ways as well, enabling you to be a totally interactive business at anytime of the day.

Your brand needs your focus

Let’s be clear, your brand is your opportunity to make a decent first impression. We can all make snap judgement from time-to-time, from the people we meet to even the items and products we use. The same can be said when we come across a business or a website for the first time.

We may decide in those first few moments whether we like what we see. Your brand needs to be visionary and a reflection on what your business is all about and what you want to achieve. Take some time to focus on it and make sure you are completely happy with it.

Business plans will always be important

Finally, one of the first things anyone should do when starting up a business is put together a well thought out business plan. This is essential to help you drive your business forward.

However, it isn’t something that should be forgotten about weeks and months into your launch. It can always be something that you refer back to or constantly update, even if it is mentally or made up notes for your own peace of mind.

Unique Places You Can Use To Promote Your Business

When you’re running a small business, it can be hard to build a following. One of the best ways to promote yourself is by getting out there, talking to potential customers, and handing out flyers and brochures. But don’t just stick to corporate events and city centres. Sometimes to build some buzz, you need to tap into unique places to promote your business.

Having brand ambassadors go out to unconventional locations can help you reach new markets. You can find customers who might never have heard of your company before. It also shows you’re an innovative and unique business. Here are some places that can be excellent for business promotion.

Live Music Events

Concerts and gigs can be fantastic places for business promotion. You can reach out to a range of age groups while they’re having fun and teach them about your business.

It’s worth hiring some brand ambassadors to go to such events and market your company. Services such as Kru Live can provide you with a promo team for any kind of event. Beverage companies can sell particularly well at music events. But any business can use a simple idea like handing out cards with QR codes.

Music festivals are also excellent for business promotion. Many will let you set up a stall. You might want to look into small festivals in your local area for promotional opportunities.

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University Campuses

If you’re aiming for a young audience, then universities are ideal for promoting your business. It might not be a good time right now, as many students have gone home for Christmas. But when the winter semester starts, you should get a team to hand out marketing materials on nearby campuses.

You can also have ambassadors pass flyers around student halls. Businesses such as clubs, takeaway shops, and taxi services often do this to grab new student customers.

You might even want to hire a student ambassador team. Many students go on the hunt for casual jobs. Offering them money to hand out merchandise or promotional flyers for you can help you expand your reach and build your brand.

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Sporting Events

Sporting events can also be useful for getting your business name out there. Marketing banners are often plastered across stadiums, boxing rings, and sports jerseys.

You might not be able to afford advertising space in a huge football stadium. But you can think more small-scale. You might want a sponsor a local sports team or athlete. Local sponsorship can benefit both you and the person or people you sponsor. It can get your name out into the public in return for you investing in their sport.

You could also have a team go to sporting events to promote your business to fans. It can be helpful, especially if your company has some link to sports or fitness.

Image Credit: Pexels
Clubs And Pubs

You might want to send a promotions team out to clubs and pubs. They can talk to locals and get them interested in whatever you have to offer. It’s another useful way to get in touch with a younger audience- although some places do have higher age ranges.

You could also get in contact with a local establishment to put on a joint event. Maybe you want to sponsor a charity karaoke event. Or perhaps you want to put on a novelty pool tournament. Partnering with a pub or club to host a unique local event can help a lot in promoting both your businesses.