Get Your Business Seen Online in Four Easy Steps

If you are a small business that is just starting out, then you will know how important it is to have an online presence. But knowing about it and doing it are completely different things. Trying to grow your online presence can be time-consuming and downright frustrating at times. But it can’t be stressed enough just how important it is to have some kind of presence online. It opens you up to a whole new group of potential customers, as well as allows those customers to learn about your business, interact, and trust you as an authority in your field. So how can you be doing more online that actually has an impact? Here are some tips and tricks to get you started, that won’t take up too much time.

Decide on Your Goals

It is all very well telling you to grow your presence online. But if you’re not too sure what that is, then you won’t know where to start. You should be focusing in on what you want to achieve. Is it to just get more hits on your website? Do you want to be on the front page of a Google search? Do you want to be big on social media with a large following? When you have an idea of what you want to do it will help you hone the areas to focus on.

Make Your Website Amazing

The platform you have for your business will be your website. At the end of the day, that is where customers are going to go to buy your product or service and where people will look to find out more about your business. So you need to to be looking good! Not only that, in this day and age, people lack patience. Your site needs to be responsive, and load on mobile platforms, otherwise those potential customers will just click off. Get your website right, and you’re halfway there.

Improve Your SEO

If one of your goals of being online is to get on the front page of Google searches, then your SEO (search engine optimisation) needs to be on point. You need to be using relevant keywords and checking keywords that people are using to find your site already. Think about backlinks and getting a blog started as part of your website.

A course like the ClickMinded SEO Course will tell you that regular content is something that search engines like to see. So a blog is a good way to improve your SEO and search engine rankings. Images and using alternative text is a great way to get found too. There are many potential customers out there; you just need to make it easy for them to find you!

Be Consistent

Whether you focus on a blog or social media, having regular and interesting content that provides real value to your customers is key. Start conversations, share relevant content and your following will engage and share too. When you get your businesses name out there, the customers will follow.

5 Reasons Why No One Is Visiting Your Website

Having a website is essential to any business nowadays, but simply having a site doesn’t always guarantee visitors. Here are a few reasons as to why you may not be getting the traffic you deserve and how you can make changes to entice people over.

Your web address is putting people off

Your web address doesn’t have to shout what your company is about. However, it does need to be memorable, easy to type, and easy to read. Your address shouldn’t be over three words and you should try to avoid using numbers as replacements for letters.

Like a ‘1’ instead of an ‘I’, so that people hearing your website name out loud can easily search it. You should also make sure that it has no other unintended meanings — for e.g. ‘Teachers Talking’ becomes ‘teacherstalking’ that could be misinterpreted!

Your search engine rankings are low

If people are searching for your service on Google and your website doesn’t appearing until the tenth page, it’s unlikely you’ll get many visitors. Investing in a marketing company that offers SEO (Search Engine Optimisation) could be a way of getting your website to the front page. This will increase your chances of people seeing your site and clicking on it.

You have no other web presence

Search engines aren’t the only way people discover new websites. In fact, there are a multitude of other places where people may be able to stumble across you. You could create a Facebook page and share your website there. You could get somebody to blog about your services and link your website in there. You could even pay another company to promote your website on social media, blogs, and all other channels. And of course you can pay for internet ads, which will direct people who click on them to your website.

You’re not promoting your website offline

Just like your business phone number, you should be advertising your website everywhere you go as a means of contact. This should include flyers, business cards, branded items such as pens, t-shirts and newspaper ads. If you’ve got a company vehicle, you can even get your website branded on the side. Many people now have smartphones and can connect to the web wherever they are — don’t waste the chance for someone to look you up online.

There’s little reason for visitors to return

You should be not only trying to attract first-time visitors but also previous visitors. Someone looking for the right company may want to do their research first and look at several websites first. You want yours to be the most memorable and alluring, which means taking the time to get your website professionally designed.

If people click on your website and it looks cheap or tacky, they may immediately click off and look elsewhere. A professional website should emphasise the fact that you’re a professional company. Like a storefront, the front page should also implore people to explore its contents, so make sure all pages and information are easy to navigate.

The Amazing Benefits Of SEO Software For Your Small Local Business

There’s a growing trend in the business world that involves small businesses downloading SEO software. But, how does this software benefit your business? In this piece, you’ll be presented with the top three benefits of SEO software.

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Image Credit: Wikimedia
Help Improve Your Website

A big struggle for many small businesses is getting their website to function efficiently. Having a site is an essential part of your business, but you want to get as much out of it as possible. In business terms, this means driving as much traffic to your web pages as you possibly can. Furthermore, a big part of gaining traffic is how your site ranks in search engines. More people will find your business website if it performs well in these rankings. With strategic SEO software, you can improve your website by boosting it up the rankings and seeing more traffic. Now, more and more people are visiting your site, meaning there are more people you can convert into customers. SEO software is a simple solution that will do wonders for the website of any small business. It’s something that can finally make your site compete with some of the bigger companies out there.

Cost-Effective SEO Solution

One of the biggest benefits of SEO software is that it’s a very cost-effective solution. We all know that SEO is a very important part of every business. Likewise, we know that the majority of people aren’t experts in this field. So, most businesses will turn to SEO experts to help them with everything. The problem is, these services can be very expensive, leaving your small business out of pocket, fast. However, if you read some SEO software reviews, you’ll soon find that this software is highly affordable. It’s way cheaper than outsourcing SEO services, making it very cost-effective for a small business on a tight budget. You get help with your website and can improve your search engine optimisation, while your business accounts stay finely balanced and don’t take a huge hit.

Generate More Leads

Arguably the biggest benefit of SEO, in general, is that it helps companies generate more online leads. A website with good search engine optimisation will have plenty of visitors each and every day. These visitors are leads that you can influence and tempt into becoming customers. Think about it, how many sites have you clicked on for the first time and ended up becoming a regular customer? It happens to internet consumers all the time. With SEO software, you can maximise the number of leads you generate. You’re able to track your site’s performance, and see what converts your audience into paying customers. Then, you can use this data to restructure your SEO efforts and place emphasis on things that turn leads into customers. By using the right software, you figure out the best ways to generate as many leads as possible online.

As you can see, there are three amazing benefits of SEO software for your small business. It will make your site more impressive and help it compete with the best. It will provide you with a cost-effective solution for your SEO needs. And finally, it will help your business generate more online leads.

 

Find Out Exactly What Your Customers Want And Deliver It To Them

 

One of the most important ways to improve your business is to give your customers what they want. By delivering the products, service, and experience that consumers want, you’ll generate more profits. Your reputation will also grow, as people will spread the news of your company’s excellent offerings.

Delivering the perfect customer experience can help get your business to an award-winning standard. There are two steps to start doing this. The first is to find out exactly what consumers in your sector are looking for. The second is to find ways to deliver it to them. Here are some of the ways you can achieve this.

Do Market Research

Doing your research is important to find out exactly how to run a business in your field. Look at other companies in your industry to see what they’re doing that attracts customers. Also, look for statistics and studies on consumer behavior that might help you.

Market research can help you find out what customers buy, how they like to do it, and the kind of experience they look for. Once you’ve figured this out, you can work on altering your company to offer it.

Use Search Engine Optimization (SEO)

SEO involves figuring out what people are searching for and making your website the most visible for it. Google Trends can give you statistics on what people are searching for in regards to certain categories. By finding out the terms your target customers are using, you can aim your SEO towards them.

There are many SEO practices to make your website more visible for certain search terms. Look at resources online to find out about the latest viable methods. For instance, things like this Google Penguin infographic can help with up-to-date SEO information.

Most companies use an SEO service to manage their search engine optimization. This way, they people with expertise in the field to improve their search engine visibility for their target market.

Get Feedback

Finding out what customers in your general field want can help. But the best way to adapt to your particular customer base is to get feedback from them directly.

You should collect feedback from your own customers so you can find out what your business should be doing. You can gather information about what your consumers like, dislike, and want from your business in particular.

There are many ways to get customer feedback. Companies often send customers feedback forms through email after a purchase. This way they have the opportunity to tell you exactly what they thought of your customer experience.

Social Media

Social media is useful for businesses today in a plethora of ways. Most importantly, it can get companies in close contact with their customers.

Companies should always have social media pages on sites like Facebook and Twitter. It allows customers to send them questions, complaints, and ideas directly. Businesses can find out what their customers are thinking and change their business to suit them.

Make sure your company is active on social media. Also, ensure customers know they can contact you on these sites with any problems or feedback. That way you can get more information to help you deliver the perfect customer experience.

 

Featured Image: Pixabay